STV Achieves 2 Crowns in Individual Ratings (Ages 4+) and 4 Crowns in Core Ratings (Ages 13-49) for FY2025 in Hokkaido!

STV secured two crowns in individual viewership ratings (ages 4+) for Golden and Non-Prime time in the Hokkaido region for fiscal year 2025 (March 31, 2025 – March 29, 2026), with results finalized on March 30. Furthermore, the core viewership rating (ages 13-49) achieved four crowns for the sixth consecutive year since the individual viewership survey began in 2020. In Golden time, the broadcast of "CS Final Stage Game 6 SoftBank vs. Nippon-Ham" on October 20, 2025, recorded 25.9%, the highest individual viewership rating since its introduction, and six Fighters games broadcasts achieved over 10% viewership. Regular programs like "Ah!! Minna no Doubutsuen" (8.1%) and "1 Okunin no Daishitsumon!? Waratte Koraete!" (7.4%) on Saturdays also contributed to the annual average viewership (including 2-hour specials). For Non-Prime time, "Dosanko Wide 179," which celebrates its 35th anniversary this autumn, maintained the top spot in its time slot with an average of 5.2%, 0.8 points ahead of the second-place station. Additionally, the average viewership for Saturdays and Sundays from 6:00 to 18:00 was 3.9%, also ranking first in its time slot, leading to STV reclaiming the top position after two years. Overall, STV achieved four crowns across all four categories for Saturdays and Sundays. *According to Video Research, Hokkaido region, 52-week average for FY2025 (March 31, 2025 – March 29, 2026).