Second Collaboration Between 'Shibujo-bu!!' Short Drama Produced by High School Girls and 'Matomeju'! Featuring Kirei-sensei, to be Released on June 18 (Tue)!

Studio15 Inc. (Studio Fifteen, headquartered in Setagaya-ku, Tokyo, Representative Director: Takuya Iwasa, hereinafter referred to as 'Studio15'), which operates advertising agency and production businesses in the short movie (short-form video) domain centered around TikTok, has produced and released a new promotional video for the hair-styling series 'Matomeju' in collaboration with Digital Garage Inc. (hereinafter referred to as 'Digital Garage') on the short drama media 'Shibujo-bu!!'.

Kirei-sensei, who appeared on a popular Netflix dating variety show, appears in 'Shibujo-bu!!'!

Watch here

In this initiative, Kirei-sensei (nicknamed 'kiiiriypu'), who is a makeup instructor at Shibuya Girls International School and appeared on a popular Netflix dating variety show in 2025, will appear as a guest and co-star with the current high school girls of 'Shibujo-bu!!'.

On June 16 and June 18, 2026, at 18:00 each day, new short dramas will be released, showcasing the realistic usage and appeal of Matomeju.

'Shibujo-bu!!' has a track record of collaboration with Utena 'Matomeju Om,' and this is the second installment.

■ Proposing New Appeal of Matomeju: Not Just for Tied-Up Hairstyles!

This short drama was produced with the theme 'Matomeju, not just for tied-up hairstyles.' It expresses the appeal of Matomeju not only for maintaining tied-up hairstyles but also for its convenience as an item to carry around and its use in down hairstyles, with a dramatic sense of fun. The story development, which captures the daily life of school life, has become content that makes you want to recommend it to your peers.

■ Kirei-sensei Co-stars with Shibujo Students! Creating a Realistic Trendy Atmosphere

Kirei-sensei, a makeup instructor at Shibuya Girls International School, promotes Matomeju with students

In the video, Shibujo students actually hang Matomeju as a key charm on their bags and enjoy decorating it, among other things, creating a realistic trendy atmosphere for high school girls.

Additionally, the video includes proposals such as 'Hair Asset Shop,' which utilizes the convenience of Matomeju in deciding what to do for the school festival. Through the lively and fun interactions between current high school girls and Kirei-sensei, the practicality and appeal of the product are naturally conveyed.

■ What is 'Shibujo-bu!!'? - A Short Drama by High School Girls, for High School Girls

'Shibujo-bu!!' is a short drama media where current high school girls from Shibuya Girls International School appear, not only acting but also challenging themselves in planning, composition, shooting, and editing, continuously releasing content that depicts the real emotions and relationships of Generation Z under the guidance of Studio15.

■ Students Create Corporate PR Content, a New Form of Education

'Shibujo-bu!!' is a short drama media where the school supports students in planning, appearing, shooting, and editing on their own. It has already created and released several pieces of corporate PR content.

Such initiatives are attracting attention as a new form of education in the Reiwa era.

In April 2025, it was also featured on an NHK information program※1, attracting attention as a new initiative in school education.

The very act of Generation Z engaging with companies and society through their releases has the potential to broaden the future of education and expression.

※1 Reference: https://studio15.co.jp/news/20250422

We welcome inquiries from media interested in this initiative and companies considering planning and collaboration for Generation Z.

'Shibujo!!' Collaboration Inquiry

【Release Overview】

Release Date: June 16 (Tue), 2026, 18:00-, June 18 (Thu), 2026, 18:00-
Account Name: Shibujo-bu!! (@shibujyo109)
URL: https://www.tiktok.com/@shibujyo109
Guest: Kirei-sensei (@kiiiriypu)
Release Content: Two short dramas related to Matomeju

＜Studio15 Business Overview＞

Operating advertising agency and production (office) businesses in the short movie (short-form video) domain centered around TikTok. Established in 2019, with 300 creator groups and a total of approximately 140 million followers. Has supported TikTok promotions for over 300 companies in the beauty, cosmetics, fashion, and food industries. Adept at creating content that resonates with Generation Z, with original short dramas like 'Drama-like' achieving over 600 million views.

Additionally, has obtained four qualifications in the official TikTok Shop Partner Program, including 'TikTok Shop Partner (TSP),' 'TikTok Affiliate Partner (TAP),' 'Creator Agency Partner (CAP),' and 'Independent Software Vendor (ISV),' and has also obtained official partner qualifications in TikTok GO, providing the 'Free Travel Creator Posting Service' to support creator photoshoots.

■ List of Coverage Achievements

・Television: NHK General TV, TBS TV, Nippon TV, MBS, Asahi TV

・Newspapers (National): Nikkei Newspaper, Mainichi Newspaper, Asahi Newspaper, Yomiuri Newspaper

・Industry Magazines and Media: Bunka Tsushin, Denki Shimbun, DG LAB HAUS

・Marketing Media, EC Media, and Specialized Magazines: Senden Kaigi, Hansoku Kaigi, MarkeZine, TikTok for Business, EC no Mikata, Nihon Net Keizai Shimbun, Nikkei Cross Trend, Nihon Web

・Entertainment Media and Magazines: Weekly Playboy, Popteen, Model Press, Oricon News, Nikkan SPA!, My Navi Student Window, Nikkei Entertainment!, Shibuya Trend Research

Others, including Kyodo News and Yahoo! News, have been featured in numerous web media!

TikTok Media Buying Professional Certified

Over 10 members have obtained the 'Media Buying Professional' certification, a TikTok media buying certified qualification given to experts familiar with TikTok products. They possess the essential specialized knowledge for TikTok operations and provide proposals and support that lead to results.

■ Studio15 Company Profile

Location: 8F, Santa Towers B Building, 2-11-23 Sanchome, Setagaya-ku, Tokyo 154-0024
Company URL: https://studio15.co.jp/
Established: January 23, 2019
Representative: Representative Director Takuya Iwasa
Parent Company: Ceres Inc. (Prime Market of the Tokyo Stock Exchange: 3696) https://ceres-inc.jp/
Wantedly: https://www.wantedly.com/companies/studio15
Instagram: https://www.instagram.com/studio15inc/
TikTok: https://www.tiktok.com/@studio15.inc
X: https://twitter.com/studio15inc
Podcast Program "SNS Creator