Cumulative Views Surpass 600 Million! 'Dorama Mitai Da' Launches Large-Scale Collaboration with 23 Top Influencers, Including 'Zero Puri', Totaling Over 10 Million Followers, Starting June 12 (Fri) at 7:00 PM

Studio15 Inc. (Studio Fifteen, headquarters: Setagaya-ku, Tokyo; CEO: Takuma Iwasa; hereinafter 'Studio15'), which operates advertising agency and production businesses in the short-form video space centered on TikTok, announces that its self-operated short drama account 'Dorama Mitai Da' has surpassed 600 million cumulative views. To commemorate this milestone, Studio15 will launch a large-scale, continuous collaboration project titled 'Collaboration Month' starting Friday, June 12, 2026, with 23 renowned influencers totaling over 10 million followers.

'Dorama Mitai Da' on TikTok

23 top-tier influencers collaborate on the short drama series 'Dorama Mitai Da'!

■ Short-form dramas surpass Netflix in the U.S. The new form of entertainment demanded in the 'time-performance' era

In recent years, Japan's vertical short-form drama market has experienced rapid growth, projected to reach approximately ¥153 billion by 2026 (※1).

This growth is driven by a dramatic shift in how consumers spend their disposable time. Recent surveys (※2) show that over 70% of teenagers and about 60% of people in their 20s watch short videos 'almost every day,' with around 40% of teenagers spending 'over one hour per day.' For modern audiences who prioritize 'time performance (tai-pa)' and 'utilizing spare moments,' short-form videos have become an essential part of daily life—effectively infrastructure. Globally, mobile viewing time for vertical short-form dramas has already surpassed major streaming platforms like Netflix (※3), signaling a shift in entertainment and drama consumption from long-form to short-form content.

※1 YH Research, 'Global Market Report on Vertical Short-Form Dramas'
※2 LINE Research, 'Survey on Short Video Usage'
※3 Omdia (UK), 'Mobile Viewing Time Survey'

■ Background of the 'Collaboration Month' Initiative

Amid rising demand for vertical short-form dramas, 'Dorama Mitai Da,' operated by Studio15, has gained strong support—especially from Gen Z—for its content depicting realistic, everyday human stories. In May 2026, the account achieved 600 million cumulative views across social media platforms.

This project was made possible by the enthusiastic participation of 23 top TikTok influencers, including the leading influencer 'Amashigoto no Princess (Zero Puri),' who supported the initiative to celebrate this 600 million-view milestone.

■ List of Collaborating Influencers

The combined follower count of the participating influencers exceeds 10 million!

Amashigoto no Princess (@am0princess)

Kyonpei (@kyon_pei)

Ikemens (name change pending) (@ikemennumber1)

Yuhi (@_yuhi_1116)

Fumori Mogu (@f_mog25)

Chinapupu (@tina._.nyan)

Leechim (@leechim_630)

Yukaina 101-piki Butachan (@yukaina101pikibutacyan4)

Noncher (@cherry_noa)

Harenochi Shizuku (peachteeeeee)

Hiyori (hiyori___1209)

Gumshara Club (@gumsharaclub3)

-4cus- (@4cus_tiktok)

Freedom Diary (@washizu_aoi1211)

Kokubun Yuka (@yuuka_kokubun)

Takamizawa Saki (Instagram, @takamiiiis0106)

Shiiba Saki (@shiibasaki)

Masuda Koharu (@kkkoha33)

Utana (@utana__8)

Uradame Mai (@nya__maaaaai)

Tsutsui Kureha (@tsutsuikureha_)

Yamaguchi Marina (@marina_yama0122)

Idol College (@ic_idolcollege)

(In no particular order)

■ About 'Dorama Mitai Da'

A short-form drama account born from the perspective of a comedy-focused advertising agency

'Dorama Mitai Da' is a short-form drama account operated by Studio15, a company that not only produces videos but also specializes in marketing support for vertical short-form videos with expertise as an advertising agency.

Unlike the popular 'human drama' format in short-form dramas, 'Dorama Mitai Da' differentiates itself by focusing on the 'comedy' genre as its core content strategy.

While human drama-style short dramas easily gain views due to their condensed storytelling, they often struggle to effectively promote branded products. In contrast, comedy formats benefit from audiences who actively seek out 'fun content,' making it easier to integrate branded products into the core concept and generate positive engagement. This approach has enabled 'Dorama Mitai Da' to successfully complete over 100 brand collaborations.

・TikTok: https://www.tiktok.com/@doramamitaida01

・YouTube: https://www.youtube.com/@doramamitaida

・Instagram: https://www.instagram.com/doramamitaida01/

Inquiries for brand collaborations with 'Dorama Mitai Da'

【Distribution Overview】

Project Name: 'Collaboration Month' to Celebrate 600 Million Cumulative Views on 'Dorama Mitai Da'

Distribution Start Date: Rolling launch from June 8, 2026

Distribution Platforms: Official 'Dorama Mitai Da' TikTok, YouTube, and Instagram accounts

＜About Studio15's Business＞

Studio15 operates in the short-form video space centered on TikTok, providing advertising agency and production (talent management) services. Founded in 2019, the company manages 300 creator groups with a total follower count of approximately 140 million. It has supported TikTok promotions for over 300 companies across beauty, cosmetics, fashion, and food industries. Its in-house short drama series 'Dorama Mitai Da' has achieved 600 million cumulative views, showcasing its strength in creating Gen Z-targeted content.

Additionally, Studio15 holds four official partner qualifications under TikTok Shop's Partner Program: 'TikTok Shop Partner (TSP)', 'TikTok Affiliate Partner (TAP)', 'Creator Agency Partner (CAP)', and 'Independent Software Vendor (ISV)'. It is also an official partner on TikTok GO, offering a 'Free Travel Creator Posting Service' to support creator photo shoots.

■ Media Coverage

・Television: NHK General, TBS Television, Nippon TV, Mainichi Broadcasting, Asahi Broadcasting Television

・Newspapers (national): Nikkei, Mainichi Shimbun, Asahi Shimbun, Yomiuri Shimbun

・Industry magazines/media: Bunka Tsushin, Denki Shimbun, DG LAB HAUS

・Marketing, e-commerce, and trade media: Senten Kaigi, Han