[Regional Revitalization & TikTok] Turning Day-trip Destinations into Overnight Stays. studio15 Collaborates with Otaru Tourism Association to Broadcast Hidden Charms via 'TikTok GO'
studio15 has partnered with the Otaru Tourism Association to launch a regional revitalization project using 'TikTok GO,' inviting creators to shoot videos to encourage overnight stays instead of day trips.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 23, 2026 at 14:28 (3h 56m after Collected)
studio15 Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; CEO: Takuma Iwasa; hereinafter 'studio15'), which operates an advertising agency and production business in the short movie domain centered on TikTok, in collaboration with the Otaru Tourism Association (hereinafter 'Otaru Tourism Association'), held a creator photo session using TikTok GO aimed at promoting overnight stays in Otaru.
*TikTok GO creators gathered in Otaru
■ A new accommodation booking experience realized by TikTok GO
The most prominent feature of this project is the integration with the TikTok feature 'TikTok GO'.
'TikTok GO' is a feature that allows users to instantly book spots and experiences they discover and want to visit on TikTok.
According to the 'TikTok Socio-Economic Impact Report ~ Economic and Social Impact in Japan ~' released by TikTok Japan in June 2025, the estimated consumption via TikTok in 2024 for the travel and leisure category was 39.01 billion yen.
Furthermore, in a survey conducted by Recruit Co., Ltd. and Komazawa Women's University, the priority of TikTok as a 'tool for finding travel destinations' has increased more than threefold in two years.
*Source: Recruit Co., Ltd., Komazawa Women's University 'Media Survey Used 'Before Trip' Targeting Gen Z Women - 2024 Edition -'
With the introduction of TikTok GO, it becomes possible to seamlessly perform everything from 'awareness and interest promotion' to 'consideration and reservation'. Therefore, it has the potential to revitalize regional accommodation facilities and tourist destinations and promote regional revitalization.
Free content creation service by TikTok GO creators
studio15 has been providing marketing support specialized in TikTok since 2019, holds a creator network of over 1,000 groups, and is qualified as one of the few official TikTok GO partners.
The 'Travel Creator Free Posting Service' is a service where creators equipped with the TikTok GO function are invited to specific hotels or accommodations, conduct photo sessions, and provide free support for shooting vertical short videos that gather the charms of the facility and its surroundings, and posting them with location tags.
For accommodation facilities, it is an initiative with sustainable benefits for both parties: they can generate many high-quality TikTok contents simply by providing guest rooms and meals, while creators receive affiliate rewards when an accommodation reservation is confirmed.
*Travel Creator Free Posting Service
Request materials for 'Creator Free Posting Service'
The first regional revitalization project in collaboration with the Otaru Tourism Association
While Otaru City welcomes many tourists throughout the year, its excellent access from large cities has established it as a 'day-trip destination', posing a challenge that the economic spillover effect on the region through overnight stays is limited.
In this measure, as the first phase of the regional revitalization project, local accommodation facilities centered around the Otaru Tourism Association will collaborate with studio15, which provides the 'Travel Creator Free Posting Service', and TikTok GO creators will broadcast the charms and values of Otaru that can only be encountered by staying there.
Overview of the Initiative
For three days from Tuesday, April 7 to Thursday, April 9, 2026, 10 creators specializing in travel information will be invited to 7 accommodation facilities in the city to hold photo sessions, along with studio15 and supervised by Mr. Tomohiro Yamashita, Otaru Friendship Tourism Ambassador and studio15 advisor.
*Creators who do not usually meet face-to-face gather and cooperate to film the charms of Otaru
Since the 'Travel Creator Free Posting Service' is based on transmitting 4 TikTok contents per creator, a total of 240 TikTok contents are scheduled to be released across 7 facilities, with 40 videos per facility (20 videos for some facilities) in this initiative.
Along with the appeal of the accommodation facilities, we will sequentially release diverse content that captures the 'depth of the city' from the creators' unique perspectives, creating a 'motivation to travel' for the viewers.
Project Name: Otaru Accommodation Promotion Project Utilizing TikTok - Otaru Photo Session
Shooting Period: April 7 (Tue) - April 9 (Thu), 2026
Organizer: Otaru Tourism Association
Partner Companies: studio15 Co., Ltd., Nurunuru Co., Ltd.
TikTok GO Creators: 10 groups
Participating Accommodation Facilities:
RJ Hotels Otaru
Asarigawa Onsen Hotel
Winkel Village
Authent Hotel Otaru
Otaru Kourakuen
Grand Park Otaru
Hotel Neuschloss Otaru
studio15 Future Activities
Starting with this project, studio15 promotes solving issues faced by local governments nationwide and countermeasures against overtourism through regional dispersion...
*TikTok GO creators gathered in Otaru
■ A new accommodation booking experience realized by TikTok GO
The most prominent feature of this project is the integration with the TikTok feature 'TikTok GO'.
'TikTok GO' is a feature that allows users to instantly book spots and experiences they discover and want to visit on TikTok.
According to the 'TikTok Socio-Economic Impact Report ~ Economic and Social Impact in Japan ~' released by TikTok Japan in June 2025, the estimated consumption via TikTok in 2024 for the travel and leisure category was 39.01 billion yen.
Furthermore, in a survey conducted by Recruit Co., Ltd. and Komazawa Women's University, the priority of TikTok as a 'tool for finding travel destinations' has increased more than threefold in two years.
*Source: Recruit Co., Ltd., Komazawa Women's University 'Media Survey Used 'Before Trip' Targeting Gen Z Women - 2024 Edition -'
With the introduction of TikTok GO, it becomes possible to seamlessly perform everything from 'awareness and interest promotion' to 'consideration and reservation'. Therefore, it has the potential to revitalize regional accommodation facilities and tourist destinations and promote regional revitalization.
Free content creation service by TikTok GO creators
studio15 has been providing marketing support specialized in TikTok since 2019, holds a creator network of over 1,000 groups, and is qualified as one of the few official TikTok GO partners.
The 'Travel Creator Free Posting Service' is a service where creators equipped with the TikTok GO function are invited to specific hotels or accommodations, conduct photo sessions, and provide free support for shooting vertical short videos that gather the charms of the facility and its surroundings, and posting them with location tags.
For accommodation facilities, it is an initiative with sustainable benefits for both parties: they can generate many high-quality TikTok contents simply by providing guest rooms and meals, while creators receive affiliate rewards when an accommodation reservation is confirmed.
*Travel Creator Free Posting Service
Request materials for 'Creator Free Posting Service'
The first regional revitalization project in collaboration with the Otaru Tourism Association
While Otaru City welcomes many tourists throughout the year, its excellent access from large cities has established it as a 'day-trip destination', posing a challenge that the economic spillover effect on the region through overnight stays is limited.
In this measure, as the first phase of the regional revitalization project, local accommodation facilities centered around the Otaru Tourism Association will collaborate with studio15, which provides the 'Travel Creator Free Posting Service', and TikTok GO creators will broadcast the charms and values of Otaru that can only be encountered by staying there.
Overview of the Initiative
For three days from Tuesday, April 7 to Thursday, April 9, 2026, 10 creators specializing in travel information will be invited to 7 accommodation facilities in the city to hold photo sessions, along with studio15 and supervised by Mr. Tomohiro Yamashita, Otaru Friendship Tourism Ambassador and studio15 advisor.
*Creators who do not usually meet face-to-face gather and cooperate to film the charms of Otaru
Since the 'Travel Creator Free Posting Service' is based on transmitting 4 TikTok contents per creator, a total of 240 TikTok contents are scheduled to be released across 7 facilities, with 40 videos per facility (20 videos for some facilities) in this initiative.
Along with the appeal of the accommodation facilities, we will sequentially release diverse content that captures the 'depth of the city' from the creators' unique perspectives, creating a 'motivation to travel' for the viewers.
Project Name: Otaru Accommodation Promotion Project Utilizing TikTok - Otaru Photo Session
Shooting Period: April 7 (Tue) - April 9 (Thu), 2026
Organizer: Otaru Tourism Association
Partner Companies: studio15 Co., Ltd., Nurunuru Co., Ltd.
TikTok GO Creators: 10 groups
Participating Accommodation Facilities:
RJ Hotels Otaru
Asarigawa Onsen Hotel
Winkel Village
Authent Hotel Otaru
Otaru Kourakuen
Grand Park Otaru
Hotel Neuschloss Otaru
studio15 Future Activities
Starting with this project, studio15 promotes solving issues faced by local governments nationwide and countermeasures against overtourism through regional dispersion...