[April 21] studio15 to Speak at Free Webinar: 'Rakuten & Amazon Survival Strategy Conquered from Outside the EC Mall'

studio15 Inc. (Headquarters: Setagaya-ku, Tokyo; CEO: Takuma Iwasa; hereinafter studio15), an advertising agency and production company operating in the short video domain centered on TikTok, will take the stage at an online webinar hosted by Interfactory Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Noboru Kaburagi) on Tuesday, April 21 at 13:00. The webinar is titled "Rakuten & Amazon Survival Strategy Conquered from 'Outside' the EC Mall."

Click here for webinar details and registration.

studio15 Takes the Stage at "Rakuten & Amazon Survival Strategy Conquered from 'Outside' the EC Mall"

■ Webinar Overview

- Breaking free from reliance on in-platform measures. Revealing SNS utilization "methods to generate results from external traffic" that solve EC mall operational challenges. -

In product deployment on giant EC platforms like Rakuten and Amazon, the former "opportunities for victory" are transforming into "barriers."

With the increase in players, it has become difficult to secure profits relying solely on conventional strategies dependent on in-mall ads and discount measures, and many manufacturers are seeking new approaches.

To break through this situation, numerous manufacturers are seeking to "increase search rankings within the mall" and "increase brand name search volume," and measures outside the EC mall are drawing attention as one of these approaches.

In this webinar, support companies with specialized knowledge in LINE utilization, Instagram utilization, TikTok utilization, data analysis, etc., will gather to thoroughly explain the structuring of "external traffic" centered on SNS while grasping the latest EC mall operation trends, conveying the next generation of operational strategies.

[Recommended for the following people]

- Those who have opened stores on Rakuten and Amazon but are seeing their profits squeezed by soaring ad costs
- Those who feel their sales are stagnating with only in-mall ads, SEO measures, and coupon strategies
- Those who are posting on SNS, but it is not leading to actual purchases
- Those who want to break away from mall dependency and increase fans of their own brand
- Those who want to efficiently learn both the latest external traffic measures and the latest in-mall operations

Webinar Name:

Rakuten & Amazon Survival Strategy Conquered from 'Outside' the Mall
~New Operation Theory to Maximize Profit Margins through External Traffic and SNS Utilization~

Date and Time:
Tuesday, April 21, 2026, 13:00 - 16:00

[Program]

Part 1 (13:00 - 13:30): Maclogi Inc.
2026 Edition "Optimal Allocation for Two Major Malls" Strategy: The Secret to Rakuten x Amazon Operation that Maximizes Sales with Minimum Resources

Part 2 (13:30 - 14:00): EX-CREATE Inc.
The New Common Sense of "External Boosting" to Get Amazon Algorithms on Your Side: Reversal Promotion Methods to Build Sales Records Without Relying on Ads

Part 3 (14:00 - 14:30): Greenwich Inc.
LINE Utilization to Increase Sales on Rakuten: From Friend Acquisition to Delivery Design

Part 4 (14:30 - 15:00): UNIVERSE PULSE Inc.
Using TikTok Shop as a Fuse! ~New EC Strategy Starting from TikTok Shop~

Part 5 (15:00 - 15:30): studio15 Inc.
TikTok UGC Increases In-Mall Brand Search Volume! Recommendations for Utilizing TikTok Shop

Part 6 (15:30 - 16:00): Navy Group Inc.
Practical Theory of External Traffic Design that "Turns SNS into Sales": Creating a System that Generates Mall Traffic from Zero Followers

Click here for webinar details and registration.

◼️ Author Information

Takahiro Abe

Takahiro Abe
Marketing / Sales, President's Office, studio15 Inc.

Until 2014, engaged in new advertising sales at a search engine company, cultivating local consumer goods manufacturers and the music industry. From 2014 to 2025, at THECOO Inc., involved in launching the game streamer production "Studio Coup" and engaged in marketing operations centered on events. Joined studio15 in June 2025.