Delivering a daily life that feels like traveling Japan with scents from 47 prefectures.
Nagoya-based fragrance brand 'Haya' announces its dream to create scents for each of Japan's 47 prefectures, delivering a daily life that feels like a journey. By infusing regional plants and culture into their scents, they aim for regional revitalization and a rich life with fragrance.
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- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 20:24 (523h 24m after Collected)
"Haya" (Business name: Studio N / Headquarters: Moriyama-ku, Nagoya) supports April Dream, a project to make April 1st a day for sharing dreams. This press release is Haya's dream.
Our Dream
We want to create a scent for each of the 47 prefectures and spread a daily life that feels like traveling through Japan.
We want to reflect the charm and culture of regions in our scents and deliver the richness of a life with fragrance.
To give shape to this dream, we will continue to create scents while facing each land and plant, spinning a future that leads to regional revitalization.
Official Website: Studio N + Haya | A Rich Life with Fragrance - Essential Oils Born from Natural Materials
Background of the Dream
The background to our scent creation is the experience of having our minds settled by touching the scents of Japan's four seasons, landscapes, and the plants that grow in that land.
Scent is an entity that quietly acts on human senses and memories, influencing one's state of mind and how they spend their days.
Scents born from plants carry the air, climate, and culture of that land.
We see facing the plants of various parts of Japan and giving shape to the unique scents of that land as one of the means to convey the value of the region.
Initiatives to Date
At its own lab in Nagoya, Haya has consistently handled everything from material selection to distillation and blending, giving shape to the blessings of plants as fragrances.
By repeatedly creating scents that utilize regional materials, we have so far distilled over 60 types of plants from about 30 regions, facing plants from various places, mainly in the three Tokai prefectures, from Aomori in the north to Kagoshima in the south, including Kiso Hinoki from Nagano Prefecture, summer oranges from Aichi Prefecture, and yuzu from Gifu Prefecture.
We have also worked on many requested scent distillations, not just for our own products.
The 'Travel Japan by Scent' project is also underway, carefully distilling scents from plants nurtured by the changing seasons and creating essential oils, layering the story of that land in every drop.
The scent of summer oranges from Aichi Prefecture has been adopted as room amenities for the luxury cruise ship 'Asuka III' and as a return gift for Nagoya City's hometown tax donation program, and initiatives to convey the charm of the region are spreading.