La Belle Vie Co., Ltd. Adopts Studio, Achieving 280% Year-on-Year Increase in CVR

La Belle Vie Co., Ltd.

Studio Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Jun Ishii) announces that its no-code web creation platform "Studio" has been adopted by La Belle Vie Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Hiroyuki Obo) as the core platform for landing page (LP) creation and operations.

With this adoption, LP creation and updates—previously requiring engineer involvement—can now be handled directly by non-technical team members such as designers and directors. This has led to a significant reduction in production time and enhanced marketing agility.

▼ Case Study Article

From "LP as a special asset" to "LP as a performance-driving tool": How Studio achieved a 280% YoY CVR increase

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About the Adopting Company

La Belle Vie Co., Ltd. operates GLADD, Japan's largest flash sale e-commerce platform, and GILT, which offers luxury goods including international brands. The company is a leader in Japan's flash sale industry.

It provides time-limited shopping experiences where popular brand items are available at special prices, and the combined membership of both services exceeds 6 million users.

Background of Adoption

La Belle Vie faced several challenges in LP creation and operations:

- Only a limited number of technically skilled members could create or update websites using previous tools. - LPs were created by simply pasting design images, meaning even a single text correction required complete image rework, making real-time LP optimization impossible during short sales periods. - High production effort prevented mass production of LPs, limiting releases to only major campaigns.

Results of Adoption

Since adopting Studio, the following improvements have been achieved:

- LP production time reduced from 2–3 months to as short as 3 days. - Real-time optimization is now possible during active sales, including copy adjustments and button repositioning based on user behavior. - Marketing strategy flexibility has expanded, achieving a dramatic quantitative result: a 280% year-on-year increase in CVR.

Created Website

▼ Service Site:

https://special.gilt.jp/fashion-week-spring-2026

About Studio

"Studio" (https://studio.design/ja) is a domestically developed, AI-powered web creation platform. It enables end-to-end creation, publishing, and operation of high-quality websites comparable to custom-coded sites. Studio is used by government agencies, listed companies, startups, and various organizations.

Inquiries

[Company Overview]

Representative: Jun Ishii, CEO

Address: 9F, Sumitomo Fudosan Aobadai Tower, 3-6-28 Aobadai, Meguro-ku, Tokyo 153-0042

Founded: April 19, 2016

Capital: 100 million JPY (excluding capital reserves)

Employees: 78 (as of May 2025, including executives and full-time staff)

Corporate Website: https://studio.inc