Nikkei Inc. implements Studio, achieving a 600% increase in monthly UB for 'NIKKEI OFFICE PASS'
Nikkei Inc. has implemented Studio, a no-code Web production platform from Studio, Inc., for its workspace service 'NIKKEI OFFICE PASS'. By internalizing website operations that were previously outsourced, Nikkei achieved a drastic reduction in update lead times and strengthened its content production structure. Consequently, SEO article posts increased from 1 to 20 per month, and monthly unique browsers (UB) surged by 600%.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 22:30
- 🔍 Collected: May 20, 2026 at 14:01
- 🤖 AI Analyzed: May 20, 2026 at 14:04 (2 min after Collected)
Studio, Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Jo Ishii) announced that its no-code Web production platform 'Studio' has been implemented as the service site for 'NIKKEI OFFICE PASS', a workspace service operated by Nikkei Inc. (Headquarters: Chiyoda-ku, Tokyo).
With this implementation, website updates, which previously required outsourcing to external development companies, can now be handled directly in-house, leading to a significant reduction in update lead times and strengthening the content production structure.
About the client
Nikkei Inc. is a major media company founded in 1876. Centered on the 'Nikkei' newspaper, it provides a wide range of information services, including magazines, books, digital media, and database services.
The marketing team of 'NIKKEI OFFICE PASS', a workspace service operated by the company, implemented Studio. NIKKEI OFFICE PASS is a service that allows users to utilize over 1,500 workspaces across 47 prefectures in Japan without reservations, simply by checking in with a 2D code, supporting flexible working styles for companies.
Background of implementation
In the operation of the NIKKEI OFFICE PASS service site, the following needs existed:
- Website updates and corrections required outsourcing to external development companies, resulting in a lead time of half a month to one month for even minor changes, making timely information dissemination difficult.
- SEO article postings were limited to about one per month, and a structure was needed to execute content marketing measures continuously and systematically.
- The marketing PDCA cycle was stagnant, and a need existed to establish an environment where necessary content could be published at the required timing.
Based on these circumstances, after comparing multiple tools, including open-source CMS, the company chose Studio because it can be operated without coding knowledge and meets high security standards.
Implementation effects
After implementing Studio, the following effects were achieved:
- The lead time for website updates and corrections was reduced from the previous half-a-month to one month to same-day response.
- The number of SEO article postings increased from about one per month to nearly 20 per month, establishing a structure to continuously execute content marketing measures.
- The number of monthly unique browsers (UB) increased by 600%.
About Studio
'Studio' is a domestically developed AI-powered Web production platform. It enables the construction, publication, and operation of high-quality websites comparable to scratch development in a one-stop manner, and is utilized by various companies and organizations, including government agencies, listed companies, and startups.
With this implementation, website updates, which previously required outsourcing to external development companies, can now be handled directly in-house, leading to a significant reduction in update lead times and strengthening the content production structure.
About the client
Nikkei Inc. is a major media company founded in 1876. Centered on the 'Nikkei' newspaper, it provides a wide range of information services, including magazines, books, digital media, and database services.
The marketing team of 'NIKKEI OFFICE PASS', a workspace service operated by the company, implemented Studio. NIKKEI OFFICE PASS is a service that allows users to utilize over 1,500 workspaces across 47 prefectures in Japan without reservations, simply by checking in with a 2D code, supporting flexible working styles for companies.
Background of implementation
In the operation of the NIKKEI OFFICE PASS service site, the following needs existed:
- Website updates and corrections required outsourcing to external development companies, resulting in a lead time of half a month to one month for even minor changes, making timely information dissemination difficult.
- SEO article postings were limited to about one per month, and a structure was needed to execute content marketing measures continuously and systematically.
- The marketing PDCA cycle was stagnant, and a need existed to establish an environment where necessary content could be published at the required timing.
Based on these circumstances, after comparing multiple tools, including open-source CMS, the company chose Studio because it can be operated without coding knowledge and meets high security standards.
Implementation effects
After implementing Studio, the following effects were achieved:
- The lead time for website updates and corrections was reduced from the previous half-a-month to one month to same-day response.
- The number of SEO article postings increased from about one per month to nearly 20 per month, establishing a structure to continuously execute content marketing measures.
- The number of monthly unique browsers (UB) increased by 600%.
About Studio
'Studio' is a domestically developed AI-powered Web production platform. It enables the construction, publication, and operation of high-quality websites comparable to scratch development in a one-stop manner, and is utilized by various companies and organizations, including government agencies, listed companies, and startups.
FAQ
Why did Nikkei Inc. implement Studio?
It was implemented to eliminate lead times caused by outsourcing website updates and to strengthen content marketing.
How did the website operation structure change after Studio implementation?
By internalizing updates, they reduced lead time from up to one month to same-day, and increased SEO article postings from one to nearly 20 per month.
What were the quantitative results of this implementation?
Due to the improved website operation, the monthly unique browsers (UB) for the service site increased by 600%.