Comprehensive Marketing Support for Investment Real Estate: From Strategy to Production and Operational Improvement

STS Digital has launched a 'Real Estate Package' to completely support marketing for investment real estate companies, offering end-to-end services from strategy design to LP production, ad operation, and SEO.
新製品NQ 82/100出典:PR Times

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  • 📰 Published: March 31, 2026 at 21:13
  • 🔍 Collected: April 1, 2026 at 13:39 (16h 25m after Published)
  • 🤖 AI Analyzed: April 22, 2026 at 03:54 (494h 15m after Collected)
Solving the Specialization and Sophistication of "Investment Real Estate" Marketing
STS Digital Co., Ltd. (Headquarters: 5-3-23 Kojimachi, Chiyoda-ku, Tokyo; Representative Director: Takeshi Tamiya) has started offering a "Real Estate Package" that completely supports marketing businesses of investment real estate companies, covering everything from strategy design to production, ad operation, SEO, measurement environment setup, and operational improvement.

In recent years, the target audience for real estate investment has become increasingly diverse, with an increase in new entrants such as unmarried/single individuals and the working generation who have economic anxieties about the future. Accordingly, financing methods are also diversifying.
On the other hand, due to rising interest rates, the target's appetite for investment is hard to increase, raising the hurdles for leads and closing deals.

Marketing in investment real estate requires sophistication, and it is believed that the market will shift to a competitive environment where only players with high expertise can survive.
Against this backdrop, STS Digital has launched the "Real Estate Package," which accompanies clients from planning to PDCA collectively, based on an understanding of the industry backed by our track record of supporting real estate-related fields.

We will help create a structure that makes it easier to continuously implement customer acquisition measures by reducing the adjustment load and instruction man-hours for each outsourcing destination.

Is your outsourcing becoming a "Black Box"?
In marketing for investment real estate, it is not uncommon to request ad operations, LP production, SEO, site renovation, and measurement settings from different outsourcing destinations.
As a result, the following challenges tend to arise on the ordering side:

- Significant effort required to distribute each process of customer acquisition operations to different outsourcing contractors.
- The need to give detailed instructions every time to outsourcing destinations with shallow industry understanding.
- Inability to manage the progress of outsourcing destinations.
- The PDCA cycle tends to stop, making it difficult to continue implementing measures.

Furthermore, attracting customers for investment real estate should not end with mere lead generation; it must be designed with an eye toward document requests, seminar applications, interviews, business negotiations, and closing contracts.
There are times when overall optimization is difficult with fragmented support, such as only ads, only SEO, or only LPs.

Because a team that understands the real estate industry is in charge, "operations don't stall"
Given this background, the "Complete Real Estate Support Package" collectively supports the processes necessary for attracting customers to investment real estate.

[Main Support Details]
- Organizing appeals according to product characteristics, such as condominiums vs. entire buildings, new vs. used.
- Designing acquisition flow (Document requests / Seminars / Interviews)
- LP production and improvement (CVR improvement / Appeal design / Form optimization)
- Ad operations, creative improvement (CPA optimization)
- SEO, content creation (Building a base from brand search to comparison and consideration)
- Measurement design (GA4 / GSC / Ads / Forms / Events)
- Operation of monthly improvement cycles

STS Digital's Real Estate Content Track Record
STS Digital's clients range from major corporations to SMEs. We have a wide range of support experience in real estate-related fields.

- SEO Articles: LIFULL HOME'S / Nomura Real Estate Solutions / Open House, etc.
- LP Production: Sumitomo Real Estate Sales / Family Corporation, etc.
- Site Renovation and Maintenance: Asahi Kasei Homes / Major maintenance projects, etc.
- Recruitment Sites, Recruitment Content: Ken Corporation / Sumitomo Real Estate