Sales AI Agent "STRIX" Begins Demonstration Experiment with IDEATECH to Implement "Content Sales®".

MEDIUM Inc. (Headquarters: Shibuya-ku, Tokyo, Representative: Shotaro Seki, hereinafter referred to as "our company"), provider of the sales AI agent/negotiation analysis tool "STRIX (Strix)", has partnered with IDEATECH Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Tomoo Ishikawa, hereinafter referred to as "IDEATECH"), which has supported over 300 companies in research PR and content marketing, to launch a demonstration experiment. This experiment aims to improve the productivity and order acceptance rates of corporate sales organizations by combining IDEATECH's proprietary sales methodology "Content Sales®" with the sales AI agent "STRIX".

In this demonstration experiment, we will build a "sales data foundation" that structures and analyzes negotiation logs using STRIX, and work on creating a system that supports the entire process from negotiation analysis to content recommendation and follow-up execution. The goal is to transform sales activities, which have been individualized, into organizational assets based on data, and to achieve reproducible sales.

Details of the implementation case study can be found here: https://strixai.jp/case/ideatech-01

Corporate Sales Challenges: "Individualization," "AI Used Only for Personal Use," and "Data Silos"

In the field of corporate sales, "individualization," where performance depends on the intuition, experience, and connections of a few top salespeople and cannot be reproduced by the organization, has been a long-standing issue.

In recent years, the spread of generative AI has improved individual productivity in tasks such as summarizing meeting minutes and creating documents. However, much of its application remains at the individual level, and it has not yet led to widespread utilization that elevates the entire sales organization from the bottom up.

The root cause of this is data silos. Much of the qualitative information exchanged in negotiations, such as customer issues and sentiment, is not retained in a structured format in SFA/CRM and is instead scattered across individual memories or multiple tools, failing to accumulate as organizational assets. When attempting to solve sales challenges, the lack of foundational information hinders progress.

At IDEATECH, qualitative information was dispersed across multiple tools such as Pipedrive, ChatGPT, Slack, and ChatWork, and AI utilization was limited to summarizing meeting minutes. This resulted in a situation where "which content to deliver to which company at what timing" depended on the implicit knowledge of top salespeople.

"Content Sales®" Proposed by IDEATECH

In response to these challenges, IDEATECH proposes its proprietary sales methodology, "Content Sales®."

"Content Sales®" is a concept that places the "solution to the customer's problem" at the center of sales, rather than the "product." By delivering content such as case studies, research reports, knowledge bases, and proposals at the appropriate time as a partner in problem-solving, the content itself advances the negotiation as a "digital salesperson."

The method aims to reproduce the "network of content" held in the minds of successful salespeople not as an individual skill, but as an organizational mechanism.

IDEATECH currently possesses 480 downloadable materials and has been systematizing sales centered around content. As a result, the organization transformed from a state where approximately 90% of sales were handled by executives in 2021 to an organization where young employees with an average age of 24.3 generated approximately 50% of sales in 2023.

▼Examples of Content Held by IDEATECH

1) Research Report (Risapy®︎) | [Part 2] Survey on the Actual State of BtoB Large Purchase Processes in Japan

2) Guidebook (Repopy®︎) | "Industry-Specific BtoB Content Perfect Guide 2026" Designed with a Go-to-Market Perspective

3) White Paper (Hakupy®︎) | Survey PR White Paper for the LLMO Era

By combining this "Content Sales®" with STRIX's ability to structure and analyze negotiation logs, we aim to build a system that can determine and execute "who should deliver which content to which customer" based on data.

Overview of Demonstration Experiment: Building a "Sales Data Foundation" to Transform Negotiations into Organizational Assets

The core of this demonstration experiment is to transform individualized and siloed negotiation information into an "sales data foundation" that can be utilized by the organization.

1. Structuring and accumulating qualitative negotiation information with zero manual input

By simply having STRIX attend negotiations, qualitative negotiation information, which was previously scattered across individual memories and multiple tools, is automatically structured with zero manual input and accumulated in SFA/CRM.

This builds a "sales data foundation" that can be searched and analyzed across the organization while minimizing the effort for reporting and recording.

2. Executing "Analysis → Content Recommendation → Follow-up Execution" as a unified process on the foundation

By comprehensively analyzing the accumulated data with AI, we can visualize "winning patterns" and barriers to closing deals that were not apparent in individual negotiations, enabling an overview of negotiation performance.

Furthermore, by combining these analysis results with IDEATECH's 480 content assets, we provide end-to-end support from recommending "the next content to deliver" to drafting thank-you emails and suggesting next actions.

3. Operating within the existing workflow

Specifically, STRIX automatically joins and records negotiations by integrating with Google Calendar, and performs analysis optimized for each negotiation genre (first meeting/subsequent meetings/discussion/onboarding).

STRIX specializes in the sales side (accumulation, structuring, and analysis of negotiation logs), while Pipedrive is used for delivery management and customer success operations, allowing for a phased transition without disrupting existing operations.

Future Outlook: From Solving On-site Issues to Improving Overall Sales Organization Performance

Both companies aim to create a virtuous cycle that leads to improved overall sales organization performance, starting with solving on-site issues.

STRIX will begin by reducing the burden of tasks such as meeting minutes organization and reporting, making daily operations easier. In the process, valuable negotiation data that was previously lost will naturally accumulate within the organization. The accumulated data will serve as the foundation for AI utilization that boosts the entire sales organization from the bottom up, such as reproducing winning patterns and optimizing next actions.

STRIX aims for a world where individual productivity improves, and as more data is collected, the organization's order acceptance rate and productivity increase.

Through this demonstration experiment, both companies aim to achieve a state where "after a conversation, meeting minutes are summarized, a draft thank-you email is generated, the next content to deliver is recommended, and a follow-up schedule is automatically created."

This initiative is positioned as the first step towards making "Content Sales®" an industry standard, and its results will be published sequentially in a three-part series.

Part 1: Background and Initial Implementation Efforts (Published)

Part 2: Results and Hypothesis Verification after 3-4 Months

Part 3: Summary and Future Development for Year 2 Onwards

Comments from Both Companies

Hitoshi Kyo, Managing Director, IDEATECH Inc.

"In the coming era, I believe the difference between sales organizations that are chosen and those that are not will be reflected in the quality of the content they possess. This initiative is not just about introducing a tool, but a project we want to build together. With STRIX handling deep sales actions and Pipedrive managing quantitative data and customer management, we finally feel that the foundation for 'managing and executing tangible, real sales activities within the organization' is beginning to be established."

Shotaro Seki, Representative, MEDIUM Inc.

"When I heard Mr. Kyo's concept of Content Sales, I thought, 'This is the answer to what we've been aiming for.' By combining the system of content that IDEATECH possesses with STRIX's ability to structure and analyze negotiation logs, we can achieve a unified process from 'analysis to content recommendation to follow-up execution.' We will make this demonstration experiment the first step towards making Content Sales an industry standard."

About Sales AI Agent STRIX (Strix)

STRIX is a sales AI agent/negotiation analysis tool with the concept of "Reforming business processes to create an 'AI-driven' sales organization." Simply by having it attend negotiations, it automates tedious activity recording and reporting, and automatically accumulates negotiation information into SFA/CRM.

Furthermore, it structures and analyzes multiple negotiation logs across different deals, providing end-to-end support from creating customer conquest scenarios to suggesting next actions.

Service Site: https://strixai.jp/

Company Overview

MEDIUM Inc.

Representative: Shotaro Seki

Established: October 2023

Location: 5-5 Maruyamacho, Shibuya-ku, Tokyo 150-0044

Business Activities: Operation of sales AI agent STRIX and consulting services Service Site: https://strixai.jp/

IDEATECH Inc.

Representative: President and CEO Tomoo Ishikawa

Established: February 2010 (Founded as Baynitch Inc.), changed to current company name in September 2021

Location: 1st Floor, Dai-ichi Hoki Building, 2-11-17 Minamiaoyama, Minato-ku, Tokyo 107-0062

Business Activities: IDEA Content Business, IDEA Marketing Business, IDEA Design Business, IDEA Sales Business, IDEA LLMO Business, IDEA AI Business Corporate Site: https://ideatech.jp/

Inquiries Regarding This Matter

MEDIUM Inc. (STRIX Public Relations) Email: contact@mdum.net *Please contact us at the above for interview requests and inquiries regarding this release.

*"Content Sales" is a registered trademark of IDEATECH Inc.