What is 'data deficiency' in the sales field?

It is a situation where detailed qualitative information about sales negotiations is not entered into systems like SFA, resulting in a lack of primary information for AI to propose to customers or assess risks.

What kind of tool is 'STRIX'?

STRIX is a sales data platform that automatically records and accumulates conversation information from sales negotiations and structures it in a way that is easy for AI to use.

Why is the adoption rate of AI low in sales fields?

This is because there is a lack of high-quality, detailed sales data accumulated digitally (data is siloed or abstracted).

Corporate AI Adoption at 57%, but Only 29% in Sales—'Missing Data' is the Bottleneck Hindering Sales DX in Japan. MEDIUM Announces Vision for 'Sales Data Platform' to Automatically Structure Primary Meeting Data

Published Apr 2, 2026 5:40 PM ・ Updated Jun 14, 2026 4:34 AM ・ 4 min read ・ Source: PR TIMES

MEDIUM Inc. points out that while corporate AI adoption is high, sales frontline usage is low due to 'data missing'. To solve this, they are enhancing their sales data platform 'STRIX' to automatically structure meeting data.

MEDIUM Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shotaro Seki), which promotes DX in sales strategies, defines the structural challenge of AI utilization in Japanese sales organizations as "missing sales data" and announces the enhanced provision of 'STRIX' as a sales data platform that automatically accumulates and structures primary information from business meetings.

■ Corporate AI adoption in Japan is accelerating. However, only sales are left behind

The adoption of generative AI among Japanese companies is progressing rapidly. According to NRI's "Actual Status of IT Utilization Survey 2025," companies that have already implemented generative AI reached 57.7%, an increase of 24 points in just two years from 33.8% in 2023 (*1). Yano Research Institute predicts that the adoption rate will reach 80% to 90% in the near future (*2).

Figure: Status of Introduction or Consideration of New Technologies Image source: NRI (Nomura Research Institute, conducted "Actual Status of IT Utilization Survey (2025)" targeting Japanese companies, November 2025)

**However, this wave has not sufficiently reached the sales frontlines.**

According to HubSpot's "Awareness and Actual Condition Survey on Sales in Japan 2025" (6th edition), **the utilization rate of generative AI in sales activities is 28.9%.** Although it has improved from 21.1% the previous year, there is still a disconnect of about 29 points compared to the overall corporate AI adoption rate of 57.7% (*3).

Image source: PR TIMES (HubSpot announced the results of the Awareness and Actual Condition Survey on Sales in Japan 2025, February 2025)

■ Why is only sales left behind from AI utilization? The structure of "Data Missing"

For generative AI to support the sales process, primary information is necessary to judge "what to propose" and "which deals have risks." **However, in actual sales frontlines, problems represented by "data silos" and "data abstraction" are occurring.**

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Source: PR TIMES
Category: New Product
Organizations: HubSpot

Corporate AI Adoption at 57%, but Only 29% in Sales—'Missing Data' is the Bottleneck Hindering Sales DX in Japan. MEDIUM Announces Vision for 'Sales Data Platform' to Automatically Structure Primary Meeting Data

⚡ Key Points

■ Corporate AI adoption in Japan is accelerating. However, only sales are left behind

■ Why is only sales left behind from AI utilization? The structure of "Data Missing"

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