Maison de FLEUR Launches Brand's First UV-Protection Hoodie for Summer Sun Protection

Maison de FLEUR, a brand operated by Stripe International Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture; President & CEO: Shoji Kawabe), will begin pre-orders for its first-ever 'UV-cut hoodie' on July 13, 2026, via its official web store, STRIPE CLUB. The product will be rolled out gradually at Maison de FLEUR stores nationwide starting the same day.

Special Feature Page: https://stcl.page.link/u3rN

Amid rising concerns over UV protection due to increasingly severe summer heat, Maison de FLEUR has introduced the UV-cut hoodie as a new solution for staying comfortable during sunny seasons. The brand has already gained popularity for its UPF50+ sun umbrellas made with 100% UV-blocking fabric and heat-shielding technology. Sun umbrellas ranked 1st and 2nd in sales during May and June, reflecting strong demand for sun protection products. Responding to this trend, the new hoodie features functional fabric with over 95% UV blockage, UPF50+, cooling touch, and heat-shielding properties.

Designed with a hood to protect the face and neck, the hoodie can be fully zipped up to cover the mouth. Made from a durable knit fabric, it offers reliable protection outdoors while also serving as a comfortable layer indoors or during transit when air conditioning is too cold. The hem features a signature Maison de FLEUR ruffle, adding a soft, elegant touch that blends functionality with feminine charm. This versatile piece is designed to suit a wide range of summer occasions.

In addition, Maison de FLEUR offers a range of sun umbrellas featuring 100% UV-blocking fabric, UPF50+, heat shielding, and dual use in sun and rain. The collection includes voluminous ruffle designs and bamboo handles, combining the brand’s distinctive aesthetics with high performance.

This season, consider adding Maison de FLEUR’s sun protection items—designed for both comfort and style—to your summer wardrobe.

Maison de FLEUR 'UV-Cut Hoodie' Sales Overview

Release Date: Gradual release from Monday, July 13, 2026. Pre-orders available on e-commerce sites starting 8:00 PM on the same day.

Sales Locations: All Maison de FLEUR stores nationwide, earth music&ecology at AEON Mall Okayama (co-located store)

Official Web Store 'STRIPE CLUB' (https://stcl.page.link/u3rN), ZOZOTOWN

Special Feature Page

Maison de FLEUR 'UV-Cut Hoodie' Item Details

*All prices include tax

Colors: Off White / Pink

Price: ¥9,900 (tax included)

Size: F

Features: Over 95% UV blockage / UPF50+ / cooling touch / heat shielding

Maison de FLEUR 'Sun Umbrella Lineup' Item Details

*All prices include tax

Sun & UV Cut Ruffle Umbrella

Colors: Ivory / Pink / Grayish Blue / Black

Price: ¥6,900

Features: UV protection / UPF50+ / heat shielding / suitable for sun and rain

Sun & UV Cut Ruffle Folding Umbrella

Colors: Ivory / Pink / Grayish Blue / Black

Price: ¥6,900

Features: UV protection / UPF50+ / heat shielding / suitable for sun and rain

Sun & UV Cut Ribbon Folding Umbrella

Colors: Ivory / Pink / Grayish Blue

Price: ¥6,000

Features: UV protection / UPF50+ / heat shielding / suitable for sun and rain

*UV blockage rate is based on fabric testing. Does not block 100% of UV rays.

*Effectiveness may vary by individual.

Maison de FLEUR (Maison de Fleur)

Spreading happiness around the world through gifts. A gift brand that values the moment of giving, with elegant, refined designs inspired by French aesthetics. From the moment you feel 'cute,' through unwrapping the package and beyond—we strive to deliver experiences that leave a lasting impression.