Maison de FLEUR Launches Brand's First Separate Yukata on June 12
Stripe International will release Maison de FLEUR's new yukata collection on June 12, 2026, featuring the brand's first separate-style design for easier wearing.
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- 📰 Published: May 21, 2026 at 02:00
- 🔍 Collected: May 20, 2026 at 17:32
- 🤖 AI Analyzed: May 20, 2026 at 18:05 (32 min after Collected)
Stripe International Inc. (HQ: Okayama, CEO: Masashi Kawabe) announced that its brand 'Maison de FLEUR' will release its new original yukata collection on June 12, 2026, at all Maison de FLEUR stores and the official online store 'STRIPE CLUB'.
This year's theme is 'Blooming Gracefully, Maison de FLEUR's Summer Preparation,' blending traditional yukata styles with a French chic aesthetic. Responding to customer feedback for easier-to-wear garments, the brand introduces its first separate-style yukata, designed for easy dressing even for those unfamiliar with traditional Japanese attire.
The collection includes sets of separate yukata and heko-obi sashes, obi-age (sash tucks), and hair accessories, all featuring rose and ribbon motifs. To celebrate the launch, an 'Instagram Giveaway Campaign' will run from May 20 to June 10, with three winners receiving a new yukata set.
Sales Overview:
Release Date: June 12, 2026 (EC pre-orders start May 22, 20:00).
Locations: All Maison de FLEUR stores nationwide, 'STRIPE CLUB' online store, and ZOZOTOWN.
Key Products: Rose Ribbon Separate Yukata (¥14,300), Obi-age (¥3,950), Hair accessories (¥3,700 - ¥3,950).
This year's theme is 'Blooming Gracefully, Maison de FLEUR's Summer Preparation,' blending traditional yukata styles with a French chic aesthetic. Responding to customer feedback for easier-to-wear garments, the brand introduces its first separate-style yukata, designed for easy dressing even for those unfamiliar with traditional Japanese attire.
The collection includes sets of separate yukata and heko-obi sashes, obi-age (sash tucks), and hair accessories, all featuring rose and ribbon motifs. To celebrate the launch, an 'Instagram Giveaway Campaign' will run from May 20 to June 10, with three winners receiving a new yukata set.
Sales Overview:
Release Date: June 12, 2026 (EC pre-orders start May 22, 20:00).
Locations: All Maison de FLEUR stores nationwide, 'STRIPE CLUB' online store, and ZOZOTOWN.
Key Products: Rose Ribbon Separate Yukata (¥14,300), Obi-age (¥3,950), Hair accessories (¥3,700 - ¥3,950).
FAQ
Where can I buy the Maison de FLEUR yukata?
Available at Maison de FLEUR stores nationwide, the official online store 'STRIPE CLUB', and ZOZOTOWN.
Is the yukata difficult to put on?
The new collection features a separate design, making it easy to wear even for beginners.
How can I participate in the giveaway?
Follow the official Instagram account and like the target post to enter.