【AMERICAN HOLIC】Popular 'Moomin' Collaboration Now Available Exclusively Online! Spring/Summer Moominvalley Collection Launches May 1st
AMERICAN HOLIC will release a web-exclusive Moomin collaboration collection on May 1, 2026. Featuring 'Spring/Summer Moominvalley' themes, the lineup includes 5 items such as sailor collar tops and embroidered dresses using exclusive Finnish book art.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 01:00
- 🔍 Collected: April 23, 2026 at 16:31
- 🤖 AI Analyzed: April 23, 2026 at 18:14 (1h 42m after Collected)
Stripe International Inc. (Headquarters: Okayama City, Okayama Prefecture; President & CEO: Masashi Kawabe) and its brand 'AMERICAN HOLIC' will launch a collaboration collection with 'Moomin' on May 1, 2026 (Friday) at 10:00 AM, exclusively on the official web store 'STRIPE CLUB'.
Special Feature Page: https://stcl.page.link/s6z6
AMERICAN HOLIC proposes a stylish and natural casual style under the theme of 'Everyday wear for adults to enjoy in their natural state, both ON and OFF.'
This spring, a collaboration collection with 'Moomin' arrives at AMERICAN HOLIC. Under the theme 'Spring and Summer in Moominvalley,' the collection features five types of items that express the world of 'Moomin,' depicting the comfort of spending time in a natural way.
A highlight item is the sailor collar pullover, incorporating this season's trend of marine taste. For the first time, illustration art from Moomin picture books published by the Finnish publisher 'Tammi,' created by the couple Riikka and Samu Kaarla, has been adopted for the design. Art depicting the Moomin family floating at sea or spending time by the water is placed on the hem label.
The previously popular dress has been updated for the spring/summer season. Original embroidery depicting friends of Moominvalley surrounded by flowers is featured on the sleeves and hem.
Three types of accessories are available to subtly incorporate the Moomin worldview into daily styling. The coin case charm printed with characters comes with an acrylic charm matching the character, creating a playful design. Additionally, the bucket hat made of UV-cut material features two types of embroidery: Moomin in swimwear and Moomin on a cloud. Large scarves with Hattifatteners and Hanuma motifs are also available.
Please pay attention to these collaboration items with 'Moomin,' which continue to be loved across generations.
■ Moomin x AMERICAN HOLIC Sales Overview
Release Date: May 1, 2026 (Friday) at 10:00 AM
Sales Location: Official Web Store 'STRIPE CLUB' (https://stcl.page.link/s6z6), ZOZOTOWN
*No store sales at AMERICAN HOLIC physical locations.
Products: Dresses, tops, coin cases, hats, scarves (5 types in total)
■ Product Details
*All prices include tax; all sizes are free-size.
[WEB Exclusive] MOOMIN Embroidered Skipper Dress
Colors: Ivory/Light Beige/Black
Price: ¥6,990
The embroidery on the sleeves and hem is an AMERICAN HOLIC original design themed on spring in Moominvalley. Features voluminous sleeves and a skipper neck.
[WEB Exclusive] MOOMIN Sailor Collar Pullover
Colors: Ivory/Navy
Price: ¥4,990
A charming piece featuring the Moomin family by the water. Uses artwork from picture books produced by Riikka and Samu Kaarla.
[WEB Exclusive] MOOMIN Coin Case Charm
Colors: Mint/Red/Blue/Black
Price: ¥2,990
Foil prints of popular characters finished elegantly in gold and silver.
[WEB Exclusive] MOOMIN UV-Cut Bucket Hat
Colors: Beige/Charcoal Gray/Black
Price: ¥3,990
Features size adjustment and UV protection. Designs include Moomin in swimwear and on clouds.
[WEB Exclusive] MOOMIN Scarf
Colors: White/Navy (Hattifatteners), Yellow/Blue (Hanuma)
Price: ¥1,980
Large size suitable for various styling. Designs feature Hattifatteners, Little My, and the Snork Maiden.
This product was planned and manufactured by Grace Co., Ltd. based on a commercialization contract with Rights & Brands Co., Ltd.
What is 'Moomin'?
'Moomin' was created by Tove Jansson, an author, painter, and artist. The stories of Moomintroll and his friends have been loved worldwide.
Special Feature Page: https://stcl.page.link/s6z6
AMERICAN HOLIC proposes a stylish and natural casual style under the theme of 'Everyday wear for adults to enjoy in their natural state, both ON and OFF.'
This spring, a collaboration collection with 'Moomin' arrives at AMERICAN HOLIC. Under the theme 'Spring and Summer in Moominvalley,' the collection features five types of items that express the world of 'Moomin,' depicting the comfort of spending time in a natural way.
A highlight item is the sailor collar pullover, incorporating this season's trend of marine taste. For the first time, illustration art from Moomin picture books published by the Finnish publisher 'Tammi,' created by the couple Riikka and Samu Kaarla, has been adopted for the design. Art depicting the Moomin family floating at sea or spending time by the water is placed on the hem label.
The previously popular dress has been updated for the spring/summer season. Original embroidery depicting friends of Moominvalley surrounded by flowers is featured on the sleeves and hem.
Three types of accessories are available to subtly incorporate the Moomin worldview into daily styling. The coin case charm printed with characters comes with an acrylic charm matching the character, creating a playful design. Additionally, the bucket hat made of UV-cut material features two types of embroidery: Moomin in swimwear and Moomin on a cloud. Large scarves with Hattifatteners and Hanuma motifs are also available.
Please pay attention to these collaboration items with 'Moomin,' which continue to be loved across generations.
■ Moomin x AMERICAN HOLIC Sales Overview
Release Date: May 1, 2026 (Friday) at 10:00 AM
Sales Location: Official Web Store 'STRIPE CLUB' (https://stcl.page.link/s6z6), ZOZOTOWN
*No store sales at AMERICAN HOLIC physical locations.
Products: Dresses, tops, coin cases, hats, scarves (5 types in total)
■ Product Details
*All prices include tax; all sizes are free-size.
[WEB Exclusive] MOOMIN Embroidered Skipper Dress
Colors: Ivory/Light Beige/Black
Price: ¥6,990
The embroidery on the sleeves and hem is an AMERICAN HOLIC original design themed on spring in Moominvalley. Features voluminous sleeves and a skipper neck.
[WEB Exclusive] MOOMIN Sailor Collar Pullover
Colors: Ivory/Navy
Price: ¥4,990
A charming piece featuring the Moomin family by the water. Uses artwork from picture books produced by Riikka and Samu Kaarla.
[WEB Exclusive] MOOMIN Coin Case Charm
Colors: Mint/Red/Blue/Black
Price: ¥2,990
Foil prints of popular characters finished elegantly in gold and silver.
[WEB Exclusive] MOOMIN UV-Cut Bucket Hat
Colors: Beige/Charcoal Gray/Black
Price: ¥3,990
Features size adjustment and UV protection. Designs include Moomin in swimwear and on clouds.
[WEB Exclusive] MOOMIN Scarf
Colors: White/Navy (Hattifatteners), Yellow/Blue (Hanuma)
Price: ¥1,980
Large size suitable for various styling. Designs feature Hattifatteners, Little My, and the Snork Maiden.
This product was planned and manufactured by Grace Co., Ltd. based on a commercialization contract with Rights & Brands Co., Ltd.
What is 'Moomin'?
'Moomin' was created by Tove Jansson, an author, painter, and artist. The stories of Moomintroll and his friends have been loved worldwide.