Outdoor Festivals for Kids to "Run Wild in Nature": Strider Japan Launches Collaboration with SMILE KIDS GROUP

Ampus Inc. (Location: Suginami-ku, Tokyo, Representative Director: Kazushi Okajima), which operates Strider Japan, will implement a collaboration project featuring the limited "MOSS" color of its "Play with nature" Earth Color Series, in partnership with SMILE KIDS GROUP.

Through this project, we will set up Strider trial riding booths at outdoor festival venues nationwide, in collaboration with SMILE KIDS GROUP, which develops kids' areas at outdoor music festivals and amusement facilities across the country under the theme "Learn through Play!"

This collaboration was born from the perspective that "festivals are not just for adults," allowing children to move their bodies freely and play to their hearts' content alongside adults enjoying music in nature.

"We want children to experience our limited edition model at nature-filled festival venues." This initiative started with such a desire. The scent of trees, the feel of the earth, the sound of the wind. The experience of running through nature on their own feet will surely become a special memory for children. The limited color "MOSS" available for trial this time is an earth color inspired by deep forests and moss.

We have finished it with coloring that blends well with families who enjoy outdoor and festival culture.

Furthermore, in recent years, attention has been drawn to the value of "kids' areas" at adult-oriented festival events. Strider Japan and SMILE KIDS GROUP will create places at festival venues where children can "learn through play and become absorbed," rather than just waiting for their parents.

This will be rolled out at outdoor festivals nationwide from this summer through autumn.

SMILE KIDS GROUP

https://www.instagram.com/skg.since2012/

STRIDER Limited Color x SMILE KIDS GROUP Participating Festivals (Scheduled)

1. LuckyFes 2026

Dates: August 8 (Sat), August 9 (Sun), August 10 (Mon), August 11 (Tue, Holiday) Location: Hitachi Seaside Park National Government Park (Hitachinaka City, Ibaraki Prefecture) 605-4 Oonuma, Mawatari, Hitachinaka City, Ibaraki Prefecture

https://luckyfes.com/

2. SWEET LOVE SHOWER 2026

Dates: August 28 (Fri), August 29 (Sat), August 30 (Sun) Location: Yamanakako Koryu Plaza Kirara (Yamanashi Prefecture) 479-2 Hirano, Yamanakako Village, Minamitsuru District, Yamanashi Prefecture https://2026.sweetloveshower.com/

3. New Acoustic Camp 2026

Dates: September 19 (Sat), September 20 (Sun) Location: Minakami Kogen Resort 200 (Two Hundred) (Tone District, Gunma Prefecture) 6152-1 Fujiwara, Minakami Town, Tone District, Gunma Prefecture

https://newacousticcamp.com/

4. LIVE AZUMA 2026

Dates: October 17 (Sat), October 18 (Sun) Location: Azuma Sports Park (Fukushima City, Fukushima Prefecture) 1 Shinjinba, Sawara, Fukushima City, Fukushima Prefecture https://liveazuma.jp/

Connecting to the Community Even After "Playing in Nature"

The Strider limited color series "Play with Nature" delivers "experiences connecting with nature" throughout the year, from spring to winter, through festivals, outdoor facilities, and snow experiences.

In last year's model, a portion of the sponsored bikes used in snow Strider experiences were donated to a local childcare facility (Zao Megumi Children's Garden) in the Yamagata area, with the cooperation of Zao Onsen Takamiya Hotel JURIN.

Strider bikes that have played with many children at events now connect to the daily lives of children in the community. "The limited color experienced becomes something precious in some region" - such a cycle is also one of the initiatives that "Play with Nature" values.

[JURIN]

814 Kaminodai, Zao Onsen, Yamagata City, Yamagata Prefecture

https://zao-jurin.com/

・instagram

@jurin_zaoonsen

About STRIDER

STRIDER® is the one and only running bike loved by over 3 million children in 25 countries worldwide. Unlike tricycles or bicycles with training wheels, Strider is a vehicle that children intuitively balance and control themselves. Because of this, they naturally develop balance and strengthen their core, satisfying children's curiosity during their crucial growth period from 1.5 to 5 years old.

Official Website: https://www.strider.jp/

Company Profile

Strider Japan (Ampus Inc.)

Location: R7 Building, 4-29-5 Koenminami, Suginami-ku, Tokyo

Representative: Representative Director Kazushi Okajima

Established: January 1998