【April Dream】300 Stores in 3 Years: STREET CHURROS's Vision for a New Everyday with 'Body-Conscious Churros' Spreading Worldwide

"STREET CHURROS," a churros specialty brand originating from Korea,

supports April Dream, an initiative to make April 1st a day to announce dreams.

This press release is STREET CHURROS's dream.

We continue to challenge ourselves daily with the dream of "making body-conscious churros a part of everyday life worldwide."

■ What is "STREET CHURROS"?

STREET CHURROS is a churros brand born in Itaewon, Korea, in 2014.

It started with the desire to offer churros, a dessert originating from Spain, with healthier ingredients.

Currently, it has grown into a churros cafe brand expanding to various countries worldwide, and in Japan, the Shimokitazawa store opened in 2024.

STREET CHURROS's churros use a special dough blended with 16 types of grains, including oats and lentils, characterized by the savory aroma of grains and a "crispy and chewy" texture.

STREET CHURROS has so far proposed new ways of enjoyment to many people through its freshly fried deliciousness and easy-to-enjoy style.

It has gained support mainly among younger generations and continues to grow as a presence that brightens up street food culture and everyday moments.

■ The Beginning: From Korea to the World

Born in Korea.

Achieved monthly sales of 20 million yen one after another at outlets, service areas, and stadiums.

After expanding within Korea, it expanded to 12 countries overseas.

In Japan, it has been popular with many people, expanding in urban areas including Harajuku, and connecting with street food culture and youth lifestyles.

■ A Big Challenge: Making Churros a Part of Everyday Life Worldwide

However, we felt a sense of incongruity.

That is, churros are not yet an everyday dessert.

Churros, primarily found in theme parks and tourist spots, are often perceived as an "occasional treat," a commodity for special opportunities, and not a part of anyone's daily life.

Originally, churros have the potential to be integrated into daily life due to their ease, simplicity, and suitability for eating on the go. We have been thinking and challenging ourselves repeatedly to overcome this dilemma.

Believing in this potential, we "street-ified" them in Korea.

In Japan, we have continued to challenge ourselves to fit into the street food culture by integrating with Harajuku culture and other initiatives.

However, it is still incomplete, and the path to becoming an everyday choice is long.

That is why we declare our dream here.

■ Our Dream

We have two dreams.

The first is to "make churros an everyday option."

We want to transform churros from a "dessert eaten on special occasions" into "something that can be easily enjoyed in daily life."

To achieve this, we aim to expand to 300 stores in Japan within three years, spreading across the country.

STREET CHURROS currently has stores in Harajuku (photo above), Shimokitazawa, and Sakai.

New stores are scheduled to open in April at the National Stadium and Kichijoji. To support this store expansion, we are implementing FC (Franchise Chain) development. We welcome many comrades.

And our second dream is to spread "body-conscious churros" worldwide.

We will propose a new form of churros that is not only delicious but also focuses on ingredients and preparation, allowing for guilt-free enjoyment.

Sweets are often perceived as "delicious but somewhat guilt-inducing." There have been many situations where people wanted to enjoy them daily but refrained due to concerns about health and nutritional balance.

We want to re-examine this common perception of sweets. Our goal is to evolve churros from mere indulgences into "a positive choice in daily life."

To that end, we will review every aspect, from ingredient selection to preparation methods, pursuing both quality that can be consumed with peace of mind and deliciousness that makes you want to eat it again and again. While maintaining a light texture and satisfying feeling, we will create new value for churros that leaves no lingering guilt after eating.

Furthermore, being "body-conscious" is not limited to a health-oriented framework. It also means being a presence that can be easily picked up even in a busy daily life and fills the heart. We aim for "churros that are kind to both body and mind," including providing positive experiences when shared with friends and family or as a small reward for oneself.

STREET CHURROS will redefine the value of churros, presenting a new way of sweets that balances deliciousness and kindness, making them "something to be chosen continuously" rather than "something to be endured." By spreading this idea not only in Japan but also worldwide, we aim to create a new standard for food.

■ To Media Professionals: This is a "Small but Big Challenge."

Today, we are delivering this release not merely to report new products or business expansion.
STREET CHURROS's aim is a small but certain challenge to overturn the conventional wisdom of churros, which have been considered "something to be eaten on special occasions," and transform them into "a choice in daily life."

Sweets are "delicious but somewhat guilt-inducing."
Churros are "something to be enjoyed occasionally."
We are quietly questioning these commonly accepted values.

This challenge is by no means guaranteed to succeed.
However, we believe that the process itself of becoming a presence that is casually picked up in daily life and enriches someone's time, even just a little, holds the value we want to deliver.

A request to media professionals:
Would you please witness the process of STREET CHURROS gradually changing the way food is perceived?
Whether it takes root as an "everyday option" rather than just a sweet, or if it ends up being a temporary trend. We would be grateful if you could observe the entire process up close.