About 1 in 3 Young People View B2B Company Information When Researching Business Partners; SNS Becomes a Starting Point for Decision-Making, Not Just Awareness
J-Stream Inc. has published a survey report analyzing the relationship between SNS contact and corporate understanding formation among young people (employees and students in their 20s) regarding B2B companies. The survey found that 32.1% of respondents view B2B company information when researching business partners, revealing that SNS functions as an entry point for corporate understanding. The survey was conducted from March to April 2026, targeting 1,000 individuals.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 10:00
- 🔍 Collected: June 3, 2026 at 10:26 (26 min after Published)
- 🤖 AI Analyzed: June 7, 2026 at 01:40 (87h 14m after Collected)
J-Stream Inc. (TSE Growth: 4308, President and CEO: Toshio Ishimatsu, hereinafter J-Stream) has published a survey report analyzing the relationship between SNS contact and corporate understanding formation among young people (employees and students in their 20s) regarding B2B companies. This survey focuses on the insights of young people who use SNS daily and have experience researching B2B companies online, clarifying the process from contact with corporate information to interest, concern, and action. It presents guidelines for communication strategies aimed at building corporate understanding and relationships for B2B companies in the SNS era.
*In this report, "B2B companies" refer to companies that primarily provide products and services to other businesses (manufacturers, IT/SaaS, human resources, consulting, logistics, finance, real estate, infrastructure-related companies, etc.).
Download the survey report here: https://www.stream.co.jp/download/dl-73837/
Background of the Survey
While SNS has become an established daily "infrastructure for information gathering and decision-making" for young people, it remains an underutilized area in the PR activities of many B2B companies. In the field, challenges such as "not being followed" and "not leading to site traffic" are heard. Against this backdrop, this survey focuses not merely on SNS usage patterns but on the insights of young people regarding "why they become interested and take action." The survey was conducted with the aim of clarifying guidelines for new SNS communication strategies that B2B companies should adopt.
Survey Results (Excerpt)
SNS Involved in the Entire Decision-Making Process, Not Just Recruitment
The most common scenario for viewing B2B company information was "when researching business partners," at 32.1%. It was found that contact with B2B company information among young people occurs across a wide range of decision-making scenarios, not only when considering employment but also when selecting business partners, making comparisons, and even making investment decisions.
Q: When do you view or research information about B2B companies?
SNS Functions as an "Entry Point for Corporate Understanding"
A certain number of actions of visiting company websites after SNS contact were also confirmed, revealing that SNS functions not merely as an awareness medium but as an "entry point for corporate understanding."
Q: Actions after ad contact
The "SNS → Website → Understanding Formation" Path is Established
On various platforms such as YouTube, X, Instagram, and TikTok, a tendency to proceed to search, site visits, and comparison after viewing SNS was confirmed. It was also revealed that effective content varies depending on the platform and the desired next action. This indicates that companies need to design a "path starting from SNS," that is, a communication design that links SNS and websites.
Q: Content that easily prompts action after SNS contact
In addition, this report summarizes insights on future SNS communication strategies for B2B companies, including "information young people seek from corporate SNS," "content trends that generate interest and empathy," "risk of opportunity loss due to non-use of SNS," and "roles and utilization strategies for each platform." SNS for B2B companies is evolving from a mere information dissemination platform to an important communication foundation that promotes corporate understanding and relationship building.
The survey report is available for download from the link below.
Download the survey report here: https://www.stream.co.jp/download/dl-72802/
Report Overview
Report Name: "Redefining B2B Corporate Communication in the SNS Era: A Strategy for Building Corporate Understanding Based on Young People's Insights"
Survey Method: Internet survey
Survey Period: March to April 2026
Survey Target: 1,000 men and women nationwide aged 20-29 (employees and students, 500 each) *Those who have experience researching B2B companies online within the past year and use SNS at least once a week
Contents:
1. Information young people seek from corporate SNS
2. Paths from SNS to action [awareness trigger], [post-awareness action]
3. Content trends that generate interest and empathy, and roles and characteristics of each platform
4. Risk of opportunity loss due to non-use of SNS
5. SNS communication strategies required for B2B companies
About J-Stream Inc. (TSE Growth: 4308)
Since its establishment in 1997, J-Stream has continued its business operations centered on video distribution.
In addition to video distribution using its own content delivery network (CDN), which it owns and operates, J-Stream provides comprehensive services and solutions, including video planning, production, and operation leveraging its accumulated know-how, website production, system development, and monetization support through video advertising, supporting the use of video in corporate activities for 1,200 companies and over 10,000 projects annually.
Company Name: J-Stream Inc.
Established: May 1997
Representative: President and CEO Toshio Ishimatsu
URL: https://www.stream.co.jp/
*In this report, "B2B companies" refer to companies that primarily provide products and services to other businesses (manufacturers, IT/SaaS, human resources, consulting, logistics, finance, real estate, infrastructure-related companies, etc.).
Download the survey report here: https://www.stream.co.jp/download/dl-73837/
Background of the Survey
While SNS has become an established daily "infrastructure for information gathering and decision-making" for young people, it remains an underutilized area in the PR activities of many B2B companies. In the field, challenges such as "not being followed" and "not leading to site traffic" are heard. Against this backdrop, this survey focuses not merely on SNS usage patterns but on the insights of young people regarding "why they become interested and take action." The survey was conducted with the aim of clarifying guidelines for new SNS communication strategies that B2B companies should adopt.
Survey Results (Excerpt)
SNS Involved in the Entire Decision-Making Process, Not Just Recruitment
The most common scenario for viewing B2B company information was "when researching business partners," at 32.1%. It was found that contact with B2B company information among young people occurs across a wide range of decision-making scenarios, not only when considering employment but also when selecting business partners, making comparisons, and even making investment decisions.
Q: When do you view or research information about B2B companies?
SNS Functions as an "Entry Point for Corporate Understanding"
A certain number of actions of visiting company websites after SNS contact were also confirmed, revealing that SNS functions not merely as an awareness medium but as an "entry point for corporate understanding."
Q: Actions after ad contact
The "SNS → Website → Understanding Formation" Path is Established
On various platforms such as YouTube, X, Instagram, and TikTok, a tendency to proceed to search, site visits, and comparison after viewing SNS was confirmed. It was also revealed that effective content varies depending on the platform and the desired next action. This indicates that companies need to design a "path starting from SNS," that is, a communication design that links SNS and websites.
Q: Content that easily prompts action after SNS contact
In addition, this report summarizes insights on future SNS communication strategies for B2B companies, including "information young people seek from corporate SNS," "content trends that generate interest and empathy," "risk of opportunity loss due to non-use of SNS," and "roles and utilization strategies for each platform." SNS for B2B companies is evolving from a mere information dissemination platform to an important communication foundation that promotes corporate understanding and relationship building.
The survey report is available for download from the link below.
Download the survey report here: https://www.stream.co.jp/download/dl-72802/
Report Overview
Report Name: "Redefining B2B Corporate Communication in the SNS Era: A Strategy for Building Corporate Understanding Based on Young People's Insights"
Survey Method: Internet survey
Survey Period: March to April 2026
Survey Target: 1,000 men and women nationwide aged 20-29 (employees and students, 500 each) *Those who have experience researching B2B companies online within the past year and use SNS at least once a week
Contents:
1. Information young people seek from corporate SNS
2. Paths from SNS to action [awareness trigger], [post-awareness action]
3. Content trends that generate interest and empathy, and roles and characteristics of each platform
4. Risk of opportunity loss due to non-use of SNS
5. SNS communication strategies required for B2B companies
About J-Stream Inc. (TSE Growth: 4308)
Since its establishment in 1997, J-Stream has continued its business operations centered on video distribution.
In addition to video distribution using its own content delivery network (CDN), which it owns and operates, J-Stream provides comprehensive services and solutions, including video planning, production, and operation leveraging its accumulated know-how, website production, system development, and monetization support through video advertising, supporting the use of video in corporate activities for 1,200 companies and over 10,000 projects annually.
Company Name: J-Stream Inc.
Established: May 1997
Representative: President and CEO Toshio Ishimatsu
URL: https://www.stream.co.jp/
FAQ
Who were the survey respondents?
1,000 men and women nationwide aged 20-29 (employees and students).
What was the survey period?
March to April 2026.
What was the main finding?
The most common scenario for viewing B2B company information was when researching business partners, at 32.1%.