AI購物應用程式《PLUG》的累計下載量已超過300萬次。該公司將此視為「代理商務」時代的起點，即由AI處理整個購物流程，旨在解決用戶廣泛比較商品卻最終只在單一熟悉平台購買的低效率問題。
STRACT公司宣布，其開發的AI購物應用程式《PLUG》截至2026年4月，累計下載量已突破300萬次。該應用程式作為一個AI購物代理，能自動橫跨超過2,200個合作網站，搜尋最低價格、優惠券和現金回饋。至今已為用戶發現累計約662億日圓的潛在節省金額。數據分析顯示，消費者存在一種結構性的低效率行為：儘管他們會在三大主要電商平台上廣泛比較，但最終傾向於在單一熟悉的平台完成購買。《PLUG》的目標是在即將到來的「代理商務」時代成為「購物的入口」，由AI代理從比較到支付的整個流程。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Press Release
常見問題
What is the AI shopping app 'PLUG'?
PLUG is an AI-powered shopping application that automatically searches over 2,200 affiliated websites to find the lowest prices, coupons, and cashback information for users as they shop online.
How many downloads has 'PLUG' achieved?
As of April 2026, the PLUG app has surpassed 3 million cumulative downloads.
What is 'Agentic Commerce'?
Agentic Commerce refers to an era where AI agents handle the entire purchasing process for consumers, from searching and comparing products to making the final decision and payment.
What key user behavior did the company's analysis find?
The analysis revealed that while about half of users compare products across Japan's three major online malls, they tend to concentrate their final purchases on a single, familiar platform, indicating a structural inefficiency in the shopping process.
How much in potential savings has 'PLUG' identified for its users?
Since its official launch in March 2022, PLUG has presented users with a cumulative total of approximately 66.2 billion yen in potential savings.