AI Shopping App 'PLUG' Releases 'Effective Price' Feature Optimized for Each User
STRACT's AI shopping app 'PLUG' has launched a new 'Effective Price' feature. It uses AI to automatically calculate the true lowest price by reflecting complex reward conditions, such as member ranks and credit card cashback rates, across major e-commerce malls like Rakuten, Yahoo! Shopping, and Amazon.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 23:00
- 🔍 Collected: April 15, 2026 at 14:31
- 🤖 AI Analyzed: April 19, 2026 at 11:55 (93h 23m after Collected)
## Press Release Information
Title: AI Shopping App 'PLUG' Releases 'Effective Price' Feature Optimized for Each User
Subtitle:
Company Name:
Industry:
Body (First 8000 characters):
STRACT Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Teru Ito, hereinafter 'our company'), which provides the AI shopping app 'PLUG,' has launched the 'Effective Price' feature within the app. This feature uses AI to automatically calculate the 'effective price' by reflecting complex reward conditions such as member ranks and credit card cashback rates across major e-commerce malls like Rakuten, Yahoo! Shopping, and Amazon, thereby presenting the 'true lowest price.'
## Background of Development
Amidst intensifying economic zone competition among major e-commerce malls, each mall is strengthening customer retention by fluctuating point reward rates based on member ranks and credit card usage. Consequently, cases where the 'effective price' differs based on user attributes are increasing, making it extremely difficult to grasp the accurate lowest price by cross-referencing multiple malls. The 'Effective Price' feature, developed this time, automatically calculates complex reward conditions based on user account information using AI. This eliminates the need to visit and calculate across multiple malls, allowing for instantaneous identification of the 'true lowest price' that was not visible through conventional displayed price comparisons.
## New Feature "Effective Price Function" What is it?
"Effective Price Function" is a feature that displays the 'effective price' by automatically linking and calculating e-commerce site benefits, member ranks, credit card reward rates, and more, using AI. Simply by setting your own account rank and credit card within the 'PLUG' app, it automatically calculates each mall's campaigns and reward rates, deriving the 'effective price' after deducting point rewards from the displayed price. It saves the effort of cross-referencing multiple sites, allowing users who utilize various economic zones to instantly determine where it is most advantageous to buy on any given day or moment.
## Key Points of the Feature
* Setup is completed simply by inputting your membership status in a wizard format.
* (Target EC Sites: Amazon, Yahoo! Shopping, Rakuten)
* Once set up, the 'effective price,' reflecting point rewards, is automatically calculated and displayed on all screens within the 'PLUG' app.
* Identifies the most advantageous mall for 'that day.' Specific day campaigns like '5th and 0th day' are also automatically reflected. You can instantly know which mall is truly beneficial for you without needing to calculate.
## AI Shopping App 'PLUG' Business Overview
'PLUG' is an AI shopping app that enables searching for the lowest online shopping prices and searching for coupons/cashbacks. Officially released in March 2022, current downloads have exceeded 2.5 million.
Service Site: https://lp.plugapp.jp
Installation: https://app.adjust.com/pi8w5tc
Supported Devices: iPhone, Android.
## STRACT Inc. Company Overview
Company Name: STRACT Inc.
Representative: Teru Ito, President and Representative Director
Location: 7F CIRCLES Ichigaya, 4-19 Yonbancho, Chiyoda-ku, Tokyo
Establishment Date: July 28, 2017
Corporate Site: https://stract.co.jp
Title: AI Shopping App 'PLUG' Releases 'Effective Price' Feature Optimized for Each User
Subtitle:
Company Name:
Industry:
Body (First 8000 characters):
STRACT Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Teru Ito, hereinafter 'our company'), which provides the AI shopping app 'PLUG,' has launched the 'Effective Price' feature within the app. This feature uses AI to automatically calculate the 'effective price' by reflecting complex reward conditions such as member ranks and credit card cashback rates across major e-commerce malls like Rakuten, Yahoo! Shopping, and Amazon, thereby presenting the 'true lowest price.'
## Background of Development
Amidst intensifying economic zone competition among major e-commerce malls, each mall is strengthening customer retention by fluctuating point reward rates based on member ranks and credit card usage. Consequently, cases where the 'effective price' differs based on user attributes are increasing, making it extremely difficult to grasp the accurate lowest price by cross-referencing multiple malls. The 'Effective Price' feature, developed this time, automatically calculates complex reward conditions based on user account information using AI. This eliminates the need to visit and calculate across multiple malls, allowing for instantaneous identification of the 'true lowest price' that was not visible through conventional displayed price comparisons.
## New Feature "Effective Price Function" What is it?
"Effective Price Function" is a feature that displays the 'effective price' by automatically linking and calculating e-commerce site benefits, member ranks, credit card reward rates, and more, using AI. Simply by setting your own account rank and credit card within the 'PLUG' app, it automatically calculates each mall's campaigns and reward rates, deriving the 'effective price' after deducting point rewards from the displayed price. It saves the effort of cross-referencing multiple sites, allowing users who utilize various economic zones to instantly determine where it is most advantageous to buy on any given day or moment.
## Key Points of the Feature
* Setup is completed simply by inputting your membership status in a wizard format.
* (Target EC Sites: Amazon, Yahoo! Shopping, Rakuten)
* Once set up, the 'effective price,' reflecting point rewards, is automatically calculated and displayed on all screens within the 'PLUG' app.
* Identifies the most advantageous mall for 'that day.' Specific day campaigns like '5th and 0th day' are also automatically reflected. You can instantly know which mall is truly beneficial for you without needing to calculate.
## AI Shopping App 'PLUG' Business Overview
'PLUG' is an AI shopping app that enables searching for the lowest online shopping prices and searching for coupons/cashbacks. Officially released in March 2022, current downloads have exceeded 2.5 million.
Service Site: https://lp.plugapp.jp
Installation: https://app.adjust.com/pi8w5tc
Supported Devices: iPhone, Android.
## STRACT Inc. Company Overview
Company Name: STRACT Inc.
Representative: Teru Ito, President and Representative Director
Location: 7F CIRCLES Ichigaya, 4-19 Yonbancho, Chiyoda-ku, Tokyo
Establishment Date: July 28, 2017
Corporate Site: https://stract.co.jp