Strawberry Prince's 10th Anniversary! FamilyMart Limited Collaboration to be Held! Famipay Game, Limited Goods & Lottery, Famima Print, Famima TV, and More to Roll Out Sequentially from July 7 (Tue)

STPR Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Kenji Akita; hereinafter "STPR") is pleased to announce that a collaboration project with FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takeo Kotani) will be held sequentially starting July 7, 2026, to commemorate the 10th anniversary of the formation of "Strawberry Prince," a 2.5D idol group belonging to our company.

This project will feature various initiatives, including the "Daily Challenge Game" playable for free on FamilyMart's official app "Famipay," sales of limited edition goods and "Famima Online Lottery" on FamilyMart's EC site "Famima Online," "Famima Print" available for purchase at in-store multi-copy machines nationwide, and original programs broadcast on in-store digital signage "Famima TV."

In addition to items featuring the 10th-anniversary visual, there will also be projects inspired by songs and anime videos that evoke memories of the past. Through FamilyMart stores nationwide and online, you can feel close to Strawberry Prince's 10th anniversary during your usual shopping time.

Famima Online Special Site: https://famima-online.family.co.jp/feature/2607stprilp

1 "Strawberry Prince" Appears in Famipay's "Daily Challenge Game"!

The Daily Challenge Game on FamilyMart's official app "Famipay" will be available in a special "Strawberry Prince" theme for a limited time.

You can participate in the game once a day from the "Challenge" tab in "Famipay," with a chance to win up to 100,000 yen worth of Famima points or a 300 yen discount coupon for "Famima Online Lottery Strawberry Prince 10th Anniversary." A total of 6,611,612 people will be eligible to win.

<Prize Details>

S Prize: Famima points equivalent to 100,000 yen (1 winner)

T Prize: Famima points equivalent to 10,000 yen (10 winners)

P Prize: Famima points equivalent to 1 yen (6,000,000 winners)

R Prize: 300 yen discount coupon for "Famima Online Lottery Strawberry Prince 10th Anniversary" (126,600 winners)

Period: July 7, 2026 (Tue) 00:00 – July 31, 2026 (Fri) 23:59

2 "Strawberry Prince" Original Goods & Lottery to be Sold on Famima Online!

The "Famima Online Lottery Strawberry Prince 10th Anniversary" will be sold on "Famima Online" to commemorate the 10th anniversary. The lineup includes a set of commemorative goods packed in a special "Ichigo no Ouji Shoten" carton, acrylic stands using the MV visuals of Strawberry Prince's original song "Daisuki ni Nareba Ii no ni?", glitter acrylic keyholders using the MV visuals of the original song "Prince," and sticker sets using illustrations from anime videos. The Last Prize will be an acrylic diorama with replica member signatures, recreating a scene from the "Prince" MV.

Additionally, original goods with limited Famima Online designs will be sold, such as an acrylic stand and badge set using collaboration art with FamilyMart's official character "Famipé," and hoodies worn by the "6 Brothers," as they are known on Strawberry Prince's official YouTube channel.

● Famima Online Lottery Strawberry Prince 10th Anniversary

Price: 900 yen (tax included) + shipping

Sales Period: July 7, 2026 (Tue) 12:00 – August 31, 2026 (Mon) 23:59

Shipping Period: Sequentially from late December 2026

Types: A Prize to D Prize, total 18 types + Last Prize + 1 Number Prize

Quantity per box: 40 + 1 Last Prize + 1 Number Prize

A surprise for those who draw the fateful "20th" item, which is exactly the halfway point of the box! [Number Prize], a limited original postcard that can only be obtained here will be presented!

<Prize List>

A Prize: Ichigo Ouji Shoten "Omoide Box" / 1 type B Prize: Acrylic Stand (Daisuki ni Nareba Ii no ni? Ver.) / 6 types

C Prize: Glitter Acrylic Keyholder (Prince Ver.) / 6 types D Prize: Original Sticker Set / 5 types

Last Prize: Acrylic Diorama (Prince Ver.) / 1 type

● Original Goods with Limited Famima Online Design

*Sizes are subject to change.

Phase 1

Acrylic stands and badges using illustrations with Famipé will be released! These are unique products from the FamilyMart collaboration.

Product Name: Acrylic Stand & Badge Set (Famipé Dakko ver.)

Price: 2,000 yen (2,200 yen including tax)

Reservation Period: July 7, 2026 (Tue) 12:00 – August 31, 2026 (Mon) 23:59

Pickup Period: December 4, 2026 (Fri) – December 17, 2026 (Thu)

*Pickup period is subject to change.

Purchase here: https://famima-online.family.co.jp/

Phase 2

The hoodies worn by the "6 Brothers" from Strawberry Prince's anime videos are now available in real life!

Product Name: Strawberry Prince 6 Brothers Hoodie

Price: 6,200 yen (6,820 yen including tax)

Reservation Period: July 21, 2026 (Tue) 10:00 – August 31, 2026 (Mon) 23:59

Pickup Period: November 20, 2026 (Fri) – December 3, 2026 (Thu)

*Pickup period is subject to change.

Purchase here: https://famima-online.family.co.jp/

*Images are for illustrative purposes only.

*Some stores may not be available for pickup.

*Sales will end once the planned quantity is sold out.

3 "Strawberry Prince" Original Random Bromides to be Sold via Famima Print!

Original random bromides of Strawberry Prince will be sold for a limited time via "Famima Print," available at FamilyMart in-store multi-copy machines nationwide. The lineup features a total of 12 types, from nostalgic illustrations to the 10th-anniversary visuals. They will be available in two sizes: L and 2L.

Sales Period: July 7, 2026 (Tue) 10:00 – August 3, 2026 (Mon) 23:59

Price: L size 200 yen (tax included) / 2L size 300 yen (tax included)

Sales Method: Random

Types: 12 types in total

*Not available at some stores.

*You cannot choose your desired design.

*The same design may be printed consecutively.

4 "Strawberry Prince's Happy Horoscope Week" to be Broadcast on Famima TV!

An original program, "Strawberry Prince's Happy Horoscope Week," will begin broadcasting on the digital signage "Famima TV" installed in FamilyMart stores (excluding some regions and stores).

"Strawberry Prince's Happy Horoscope Week" is a daily program where Strawberry Prince members deliver daily horoscopes and original messages. Enjoy bright and fun messages unique to Strawberry Prince during your morning shopping time.

Program Name: "Strawberry Prince's Happy Horoscope Week"

Cast: Strawberry Prince

Broadcast Period: July 7, 2026 (Tue) – August 31, 2026 (Mon)

Broadcast Frequency: Updated daily

Broadcast Time Slot: Morning (5:00 – 10:59)

Monday: Riinu

Tuesday: Root

Wednesday: Colon

Thursday: Satomi

Friday: Jel

Saturday & Sunday: Delivered by all 5 members

*Broadcast content, period, and times are subject to change without notice.

*Broadcast content may vary by region.

*Limited to stores with Famima TV installed.

Famima TV Installation Stores: https://gate-one.co.jp/map/

Famima TV Program Information: https://gate-one.co.jp/program/

Strawberry Prince Profile

A 2.5D idol group active across various platforms, primarily video streaming sites.

In 2016, creators who delivered videos in various genres such as "utattemita" (cover songs) and game commentary gathered around leader "Namorii." and formed "Strawberry Prince / Strawberry Prince," starting their activities!

The total number of video views on their official YouTube channel exceeds 11.4 billion, with over 4.49 million subscribers. The total number of followers across social media, including individual members, exceeds 50.66 million. (As of July 2026).

Their arena tour, held in 11 locations nationwide with 44 performances from January 2023, attracted approximately 350,000 attendees. At the end of the same year, they appeared on the 74th NHK Kohaku Uta Gassen. In 2024, they also appeared on terrestrial TV programs on the TBS network. Their first single "Hajimari no Monogatari," released in June of the same year, ranked first on the Oricon (June 17th aggregate) and Billboard JAPAN (June 12th Top Singles Sales) charts. The group's first animated film, "Gekijoban Strawberry Prince Hajimari no Monogatari ~Strawberry School Festival!!!~," released nationwide in July of the same year, generated significant buzz both domestically and internationally, with screenings starting overseas in June 2025. Their best-of album "Strawberry Prince Forever," released in January 2025, achieved a triple crown by ranking first on Oricon (January 14th weekly, January 20th aggregate) and Billboard JAPAN (January 12th Top Albums Sales) charts. In January of the same year, at the "Strawberry Memory Vol. Forever!! 'Strawberry Prince Best Album Release Party 2025'," they attracted approximately 50,000 people over two days. They will celebrate their 10th anniversary in June 2026. A commemorative arena tour is planned for 4 cities and 13 performances.

They continue to expand their range of activities to deliver "fun" to their listeners.

Official Links

Official Website: https://strawberryprince.stpr.com/

Official YouTube: https://www.youtube.com/@StrawberryPrince

Official X: https://twitter.com/StPri_info

Official TikTok: https://www.tiktok.com/@stprinfo

Official Instagram: https://www.instagram.com/strawberryprince.info/

Official LINE: https://page.line.me/600lwgdb

About STPR Inc.

A "Comprehensive Entertainment Produce Company" aiming to expand the possibilities of entertainment by creating attractive content that transcends dimensions, working towards the purpose of "Making the world more fun with creativity and passion." Founded on June 15, 2018, the company produces and supports the activities of the 2.5D idol group "Strawberry Prince," operates the independent music label "STPR Records," plans and produces live events, produces character visuals for creators, and develops an MD (merchandising) business for planning, producing, and selling goods.

Currently, the company is also expanding its "MCN business," which provides solutions including licensing and monetization support, and promotion in partnership with platforms such as YouTube and TikTok, centered around music masters and video content. In 2022, with business expansion, the company relocated its new office to the top floor of "Shibuya Hikarie." The office is equipped with music studios and a motion capture studio, and the content studio [STPR Studio] was established. The STPR Studio business, which plans and produces XR content, was launched. In 2023, a Singaporean subsidiary was established to promote creators and content in Asia. In 2024, investment activities such as M&A and CVC were fully launched.

Location: Shibuya Hikarie 34F, 2-21-1 Shibuya, Shibuya-ku, Tokyo Representative: Kenji Akita Official Website: https://stprcorp.com/ Official X: https://x.com/stpr_inc