STPR Co., Ltd. (Headquarters: Shibuya, Tokyo; Representative: Kenshi Akita; hereinafter "STPR") is pleased to announce the first installment of "Shibuya Jack," a campaign commemorating the 10th anniversary of the 2.5D idol group "SutoPuri" (Strawberry Prince), under the collaborative event titled 'SutoPuri 10th Anniversary in Shibuya with TOKYU GROUP.' The event will be held from Friday, August 7, 2026, to Sunday, August 30, 2026.
"SutoPuri," celebrating its 10th anniversary on June 4, 2026, is launching various commemorative projects to express gratitude to fans who have supported them over the years.
In conjunction with the Tokyo performances (August 18–20) of 'Stroberry Memory Vol. 10th Anniversary ~SutoPuri ARENA TOUR~,' which concludes this summer, it has been decided to hold the largest-ever 'Shibuya Jack' event, transforming the entire Shibuya district into a stage for SutoPuri.
As the first phase, the 'SutoPuri 10th Anniversary in Shibuya with TOKYU GROUP' collaboration with the Tokyu Group will feature numerous special programs across commercial facilities and transportation networks around Shibuya Station, including photo spots, digital rallies, dining campaigns at designated stores, sales of collaboration menus and goods, operation of Jack Trains and wrapping buses, and limited-time pop-up stores.
Through diverse initiatives designed to be seen, heard, eaten, and explored, we aim to deliver SutoPuri's unique "fun" to everyone visiting Shibuya. This summer, we invite you to enjoy exploring Shibuya transformed into a vibrant world of SutoPuri and create lasting memories.
Event Overview: 'SutoPuri 10th Anniversary in Shibuya with TOKYU GROUP'
Event Period: Friday, August 7, 2026 – Sunday, August 30, 2026
Featured Programs:
1 SutoPuri photo panels appearing at various Tokyu Group facilities!
2 Original postcards gifted at participating Tokyu Group dining establishments!
3 SutoPuri collaboration menu launched at Shibuya Hikarie Cafe & Restaurant!
4 SutoPuri collaboration products debut at Shibuya Food Dungeon!
5 Tokyu Railway operates the SutoPuri collaboration Jack Train 'SutoPuri 10th Anniversary号'!
6 Tokyu Bus runs SutoPuri collaboration wrapping buses through Shibuya!
7 Digital rally held across Shibuya area, including various Tokyu Group facilities!
8 SutoPuri takes over the Shibuya area via collaboration ads and in-building announcements!
9 STPR Family STORE - DREAM LAND - pop-up store opening at SHIBUYA109!
10 SutoPuri × Roblox 'FASHION RUNWAY SHIBUYA109' event launch!
Detailed Event Information: 'SutoPuri 10th Anniversary in Shibuya with TOKYU GROUP'
1 SutoPuri photo panels appear at various Tokyu Group facilities!
Commemorating SutoPuri's 10th anniversary, photo panels will appear at six Tokyu Group facilities in the Shibuya area! Six different designs selected from past SutoPuri visuals will be installed—one at each facility.
Event Period: Friday, August 7, 2026 – Sunday, August 30, 2026
Installation Locations: Shibuya Hikarie / SHIBUYA109 Shibuya Store / MAGNET by SHIBUYA109 / Shibuya Mark City / Shibuya Stream / Shibuya Sakura Stage (Total 6 locations)
※ Business hours vary; please check each facility's official website.
※ Specific installation locations will be announced at a later date.
※ Designs are subject to change.
Photo Panel Image
2 Original postcards gifted at participating Tokyu Group dining establishments!
At designated Tokyu Group dining outlets, one original postcard will be given for every ¥1,500 spent (tax included, receipts cannot be combined). The postcards feature special 10th-anniversary designs based on thumbnails used in past broadcasts.
Distribution Period: First Phase | August 7 (Fri), 2026 – August 17 (Mon), 2026 Second Phase | August 18 (Tue), 2026 – August 30 (Sun), 2026
※ Postcard designs differ by facility and period. (※ Not randomly distributed)
※ While supplies last at each store.
Participating Facilities: Shibuya Hikarie / MAGNET by SHIBUYA109 / Shibuya Mark City / Shibuya Stream / Shibuya Sakura Stage
Postcard Image
3 SutoPuri collaboration menu launched at Shibuya Hikarie Cafe & Restaurant! 'Shibuya Hikarie Strawberry Celebration!'
At Shibuya Hikarie Cafe & Restaurant, an original collaboration menu themed in "strawberry colors" inspired by SutoPuri will be sold under the title 'Shibuya Hikarie Strawberry Celebration!' Each menu item will come with one original food pick (5 types total, randomly distributed) inspired by the world of SutoPuri's music videos.
Event Period: Friday, August 7, 2026 – Sunday, August 30, 2026
Participating Stores: 22 stores across the Cafe & Restaurant floors (6th and 7th floors) of Shibuya Hikarie
Campaign Details: ※ Specific stores and menu items will be announced later.
▼ Sample Menu
※ Limited quantities; ends when supplies run out at each store.
※ Image is for illustrative purposes only.
4 SutoPuri collaboration products debut at Shibuya Food Dungeon! 'SutoPuri 10th Anniversary in Shibuya × Shibuya Food Dungeon'
As part of 'Shibuya Food Dungeon,' a food festival launched by Tokyu Department Store at three locations in the Shibuya area, original collaboration foods inspired by SutoPuri and special items with commemorative stickers (designated food items) will be sold to celebrate this collaboration. Customers who purchase either the collaboration food or designated food items will receive an original postcard featuring a summer-themed SutoPuri illustration.
Event Period: Friday, August 7, 2026 – Sunday, August 30, 2026
Participating Stores:
・Shibuya Mark City 1F / B1F Shibuya Tokyu Food Show: 39 shops
・ShinQs by TOKYU DEPARTMENT STORE, Shibuya Hikarie B2F/B3F: Tōhoku Noren Street, 26 shops participating (※ 2F Strawberry Mania also included)
・Shibuya Scramble Square Shops & Restaurants 1F/B2F: Tokyu Food Show Edge, 13 shops
Campaign Details: To be announced later
▼ Collaboration Example
▼ Postcard Image
※ Limited quantities; ends when supplies run out at each store.
※ Image is for illustrative purposes only.
5 Tokyu Railway operates SutoPuri collaboration Jack Train 'SutoPuri 10th Anniversary号'!
As a special collaboration between SutoPuri's 10th anniversary and Tokyu Railway, one full train set on the Tokyu Tōyoko Line will be transformed into the 'SutoPuri 10th Anniversary号' Jack Train! Inside the train, advertisements and videos commemorating SutoPuri's 10th anniversary will cover every surface, immersing passengers in the world of SutoPuri.
Operation Period: Early August to end of August 2026 (planned)
Train Unit: One 10-car set of the Tōyoko Line 5050 series 4000 subseries
Route: Sagami Main Line / Sagami Izumino Line → Sagami Shin-Yokohama Line → Tokyu Shin-Yokohama Line → Tōyoko Line → Tokyo Metro Fukutoshin Line → Tobu Tōjō Line / Yokohama Minatomirai Railway Minatomirai Line → Tōyoko Line → Tokyo Metro Fukutoshin Line → Seibu Ikebukuro Line / Tobu Tōjō Line
※ Please refrain from inquiring about this event at station staff desks.
※ Service may be suspended without notice during the campaign period due to schedule disruptions or other factors.
※ Further details including operation dates will be announced later.
※ The Jack Train will feature interior wrapping only. (※ Exterior wrapping will not be applied.)
Image
6 Tokyu Bus runs SutoPuri collaboration wrapping buses through Shibuya!
A special collaboration between SutoPuri's 10th anniversary and Tokyu Bus! A full-body wrapped collaboration bus operating from and to Shibuya Station has been confirmed! Two different wrapping designs commemorating SutoPuri's 10th anniversary are planned.
The SutoPuri collaboration wrapping buses will cruise primarily through the Shibuya area!
Vehicles: 2 buses operating on routes departing from and arriving at Shibuya Station
Operation Period: Early to late August 2026 (planned)
※ Please refrain from contacting Tokyu Bus Customer Center, depots, or drivers.
※ Operations may be altered or canceled due to vehicle maintenance or schedule disruptions.
※ The operating schedule of the wrapping buses will not be disclosed. No advance notice of operation status will be provided.
※ Please note that inquiries cannot be answered.
※ The wrapping buses will feature exterior wrapping only. (※ Interior wrapping will not be applied.)
7 Digital rally held across Shibuya area, including various Tokyu Group facilities!
A 'digital rally' commemorating SutoPuri's 10th anniversary has been confirmed! Stamp rally spots featuring SutoPuri will appear at various locations across the Shibuya area. Collect stamps to receive an 'original smartphone wallpaper'!
※ Rally details will be announced later.
8 SutoPuri takes over the Shibuya area via collaboration ads and in-building announcements!
To commemorate SutoPuri's 10th anniversary, collaboration advertisements will appear in various locations across the Shibuya area. Additionally, limited-time in-building announcements will be broadcast at select Tokyu Group facilities.
Display Period/Location: Details to be announced later.
9 STPR Family STORE - DREAM LAND - limited-time pop-up store at SHIBUYA109!
To commemorate the 'SutoPuri 10th ANNIVERSARY in SHIBUYA with TOKYU GROUP' collaboration, the 'STPR Family STORE - DREAM LAND -' will open as a limited-time pop-up at SHIBUYA109! Exclusive goods will be available, including official merchandise from SutoPuri and other STPR Family artists.
Pop-up Period: Friday, August 7, 2026 – Sunday, August 30, 2026
Location: DISP!!!, B1F, SHIBUYA109 Shibuya Store
— Check here for details about 'STPR Family STORE - DREAM LAND -' —
STPR Family STORE Official X: https://x.com/stpr_store
SHIBUYA109 'STPR Family STORE - DREAM LAND -' Special Site: https://shibuya109.jp/topics/disp_stpr-family-store-dream-land/
STPR Family STORE Special Page: https://cybergoods-store.jp/pages/stpr-family-store-popup
10 SutoPuri × Roblox 'FASHION RUNWAY SHIBUYA109' event launch confirmed!
To celebrate the collaboration between SutoPuri and the Tokyu Group, a special collaboration between 'SutoPuri' and 'Roblox FASHION RUNWAY SHIBUYA109' will be launched! Within the Roblox SHIBUYA109 game, 10th-anniversary collaboration graphics will appear in the field. Additionally, various initiatives including the sale of limited collaboration items are planned.
Event Period: Friday, August 7, 2026 – Sunday, August 30, 2026
※ Details to be announced later.
SutoPuri Profile
A 2.5D idol group active primarily on video-sharing platforms.
Formed in 2016 around leader "Nanamori." as 'Strawberry Prince / SutoPuri,' the group began activities by gathering creators who produced videos across genres such as singing covers and gameplay.
Their official YouTube channel has surpassed 10.4 billion total video views and 4.4 million subscribers, with over 50.5 million total followers across all members' social media platforms. (As of June 2026)
Their arena tour held from January 2023 across 11 locations and 44 performances attracted approximately 350,000 attendees. They made their debut appearance at the 74th NHK Kōhaku Uta Gassen at the end of that year. In 2024, they hosted their first terrestrial TV variety show on the TBS network and achieved media prominence. Their first single, 'Hajimari no Monogatari,' released in June 2024, topped both the Oricon Combined Chart (as of June 17) and the Billboard JAPAN Top Singles Sales chart (as of June 12). Their first animated film, 'Gekijōban SutoPuri: Hajimari no Monogatari ~Strawberry School Festival!!!~, released nationwide in July 2024, generated significant buzz domestically and internationally, with overseas screenings beginning in June 2025. Their best album 'Strawberry Prince Forever,' released in January 2025, achieved a triple crown by topping the Oricon Weekly and Combined Charts (as of January 14 and January 20) and the Billboard JAPAN Top Albums Sales chart (as of January 12). The two-day 'Stroberry Memory Vol. Forever!! 'SutoPuri Best Album Release Party 2025'' event held that same month attracted approximately 50,000 attendees. In June 2026, they will mark their 10th anniversary of activities, with a commemorative arena tour planned across four cities and 13 performances.
They continue to expand their activities to deliver "fun" to their listeners.
Official Links
Official Website: https://strawberryprince.stpr.com/
Official YouTube: https://www.youtube.com/@StrawberryPrince
Official X: https://twitter.com/StPri_info
Official TikTok: https://www.tiktok.com/@stprinfo
Official Instagram: https://www.instagram.com/strawberryprince.info/
Official LINE: https://page.line.me/600lwgdb
About STPR Co., Ltd.
STPR Co., Ltd. Overview With the purpose of "Making the world more enjoyable through creativity and passion," STPR is a comprehensive entertainment production company dedicated to creating cross-dimensional, engaging content and expanding the possibilities of entertainment. Founded on June 15, 2018, the company produces and supports the activities of the 2.5D idol group "SutoPuri," operates its own music label 'STPR Records,' plans and produces live events, produces character visuals for creators, and runs a merchandising (MD) business for goods planning, production, and sales.
Currently, the company is expanding its MCN business, providing solutions including licensing management, revenue support, and promotion centered on music masters and video content, in partnership with platforms such as YouTube and TikTok.
In 2022, the company relocated its office to the top floor of Shibuya Hikarie to accommodate business growth. The office includes a music studio and motion capture studio, where the content studio 'STPR Studio' was established, launching the STPR Studio business focused on planning and producing XR content. In 2023, the company established a Singapore entity to promote Asian expansion for creators and content. Since 2024, it has formally begun investment activities including M&A and CVC.
Address: 34F Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo Representative: Kenshi Akita Official Website: https://stprcorp.com/ Official X: https://x.com/stpr_inc
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: SHIBUYA109 / Roblox