Harajuku's 'PATCH&PLAY' Debuts at Chofu PARCO! Custom Patch Workshop 'MY CHEER STYLE' to be Held June 13-14
STORY&Co. Inc. will host 'MY CHEER STYLE' at Chofu PARCO on June 13-14, 2026. This first off-site event by the Harajuku embroidery shop 'PATCH&PLAY' offers a hands-on customization experience as part of a soccer cheering project. Featuring 29 types of patches by 7 creators, participants can express their unique cheering style.
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- 📰 Published: May 25, 2026 at 20:00
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STORY&Co. Inc. (CEO: Taku Hosokawa), which holds the mission 'Turning experiences into a baton,' will host the interactive patch workshop 'MY CHEER STYLE' at Chofu PARCO (Chofu City, Tokyo) on June 13th (Sat) and 14th (Sun), 2026. The event is part of the 'SOCCER CHEER DAY' soccer support project.
This marks the first off-site event for 'PATCH&PLAY,' an embroidery and repair shop based in Harajuku. The event is a participatory workshop themed around 'support,' merging fashion, culture, and creator talent. Seven creators, including those with ties to the Chofu area and others selected through a nationwide public call, are participating. The key visual was created by the popular illustrator Pirako, capturing the excitement of cheering in a pop art style.
At the venue, a total of 29 types of original patches by creators will be available, alongside popular patches from the main shop. Participants can bring their own items—such as T-shirts, bags, and caps—and freely combine patches to customize their own 'cheer style' on the spot. Against the backdrop of the growing 'fandom' (oshi-katsu) and sports culture, 'MY CHEER STYLE' proposes a new experience where one wears their supportive emotions as fashion.
'PATCH&PLAY' emphasizes the philosophy, 'Rather than original state, your own state.' Instead of replacing old items with new ones, they provide an experience to update cherished items with new breath and meaning, visualizing one's personal passions and stories.
This marks the first off-site event for 'PATCH&PLAY,' an embroidery and repair shop based in Harajuku. The event is a participatory workshop themed around 'support,' merging fashion, culture, and creator talent. Seven creators, including those with ties to the Chofu area and others selected through a nationwide public call, are participating. The key visual was created by the popular illustrator Pirako, capturing the excitement of cheering in a pop art style.
At the venue, a total of 29 types of original patches by creators will be available, alongside popular patches from the main shop. Participants can bring their own items—such as T-shirts, bags, and caps—and freely combine patches to customize their own 'cheer style' on the spot. Against the backdrop of the growing 'fandom' (oshi-katsu) and sports culture, 'MY CHEER STYLE' proposes a new experience where one wears their supportive emotions as fashion.
'PATCH&PLAY' emphasizes the philosophy, 'Rather than original state, your own state.' Instead of replacing old items with new ones, they provide an experience to update cherished items with new breath and meaning, visualizing one's personal passions and stories.
FAQ
「MY CHEER STYLE」ワークショップでは何が体験できますか？
参加者が持参したTシャツ、バッグ、キャップなどのアイテムに、クリエイターがデザインした全29種類のオリジナルワッペンを自由に組み合わせて、その場でカスタマイズ体験ができます。
イベントの開催場所と日時はいつですか？
東京都調布市の「調布PARCO」にて、2026年6月13日（土）と14日（日）の2日間限定で開催されます。
どのようなクリエイターが参加していますか？
イラストレーターのPirako氏（キービジュアル担当）やナガシまモモ氏、初登場のemigraphics氏、KINIRU氏など、調布ゆかりの人物を含む計7名のクリエイターが参加しています。
「PATCH&PLAY」のコンセプトは何ですか？
「元通りより、あなた通りに。」を考え方とし、新品を買い替えるのではなく、手元にあるアイテムに新たな想いを重ねてアップデートする体験を提供することを目指しています。
今回のイベントのテーマは何ですか？
「応援」をテーマにしており、近年拡大する「推し活」やスポーツカルチャーの盛り上がりを背景に、応援する感情をファッションとして身に纏う体験を提案しています。