Embroidery and alteration shop 'PATCH&PLAY' hosts patch workshop 'MY CHEER STYLE' at Chofu PARCO - Creator recruitment begins!
STORY & Co., Ltd. will hold a patch customization workshop 'MY CHEER STYLE' at Chofu PARCO in June. Prior to the event, they are recruiting creators to design original soccer and cheer-themed patches.
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- 📰 Published: April 8, 2026 at 03:00
- 🔍 Collected: April 7, 2026 at 18:30
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STORY & Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Taku Hosokawa), whose mission is to 'pass on experiences like a baton,' will hold a two-day patch workshop 'MY CHEER STYLE' on June 13 (Sat) and 14 (Sun). This workshop will be planned and operated by 'PATCH&PLAY,' an embroidery and alteration shop run by the creative community 'NewMake'.
In conjunction with this project, we are recruiting a few patch creators to design original patches with soccer and cheering motifs.
This workshop is an experiential event where participants can freely layout and customize clothes they brought or items purchased at the venue with unique patches made by creators. We propose a sustainable way to enjoy things, not just by buying new ones, but by modifying existing ones and using them carefully for a long time.
■ Patch Workshop 'MY CHEER STYLE'
A workshop where you can apply a 'one-of-a-kind' customization to the clothes you brought or bags and caps available for purchase at the venue, using original patches specially made by creators that can only be obtained at PATCH&PLAY. We offer a variety of menus that allow you to pursue your own expression even if you come empty-handed, ranging from regular iron-on pressing to high-strength sewing, detachable velcro processing, conversion into key charms, and even sneaker decoration.
*The menus provided at the workshop are subject to change. The latest information will be announced on our official SNS.
■ Background of Recruitment: Making the joy of cheering your 'only one piece of clothing'.
A custom experience event themed around soccer, 'MY CHEER STYLE,' is coming to Chofu PARCO. It's a place where your illustrations are sold as patches and attached to caps, bags, and uniforms by visitors—a place where a one-of-a-kind cheering item is born.
We are looking for creators who have illustrations that 'make you want to cheer when you see them,' such as soccer motifs, cheering scenes, energetic characters, and positive words.
At PATCH&PLAY, the act of repairing clothes itself is updated into an exciting creative experience. What we propose is a new lifestyle of 'adding hands to what we have now and accumulating value'. The core of this is the one-of-a-kind patch filled with the creator's thoughts.
A small patch will change the future of fashion.
A patch is not just a part. It is a 'magic baton' that updates the story of the clothing owner and generates new attachment. This recruitment is intended to create a place to elevate the experience of 'choosing and sewing' into self-expression together with creators who have their own unique stories. We are waiting for partners who will propose the future of fashion together with PATCH&PLAY.
■ Patch Creator Application Guidelines
Application period: April 6, 2026 (Mon) 21:00 to April 12 (Sun) 23:59
Number of applicants
In conjunction with this project, we are recruiting a few patch creators to design original patches with soccer and cheering motifs.
This workshop is an experiential event where participants can freely layout and customize clothes they brought or items purchased at the venue with unique patches made by creators. We propose a sustainable way to enjoy things, not just by buying new ones, but by modifying existing ones and using them carefully for a long time.
■ Patch Workshop 'MY CHEER STYLE'
A workshop where you can apply a 'one-of-a-kind' customization to the clothes you brought or bags and caps available for purchase at the venue, using original patches specially made by creators that can only be obtained at PATCH&PLAY. We offer a variety of menus that allow you to pursue your own expression even if you come empty-handed, ranging from regular iron-on pressing to high-strength sewing, detachable velcro processing, conversion into key charms, and even sneaker decoration.
*The menus provided at the workshop are subject to change. The latest information will be announced on our official SNS.
■ Background of Recruitment: Making the joy of cheering your 'only one piece of clothing'.
A custom experience event themed around soccer, 'MY CHEER STYLE,' is coming to Chofu PARCO. It's a place where your illustrations are sold as patches and attached to caps, bags, and uniforms by visitors—a place where a one-of-a-kind cheering item is born.
We are looking for creators who have illustrations that 'make you want to cheer when you see them,' such as soccer motifs, cheering scenes, energetic characters, and positive words.
At PATCH&PLAY, the act of repairing clothes itself is updated into an exciting creative experience. What we propose is a new lifestyle of 'adding hands to what we have now and accumulating value'. The core of this is the one-of-a-kind patch filled with the creator's thoughts.
A small patch will change the future of fashion.
A patch is not just a part. It is a 'magic baton' that updates the story of the clothing owner and generates new attachment. This recruitment is intended to create a place to elevate the experience of 'choosing and sewing' into self-expression together with creators who have their own unique stories. We are waiting for partners who will propose the future of fashion together with PATCH&PLAY.
■ Patch Creator Application Guidelines
Application period: April 6, 2026 (Mon) 21:00 to April 12 (Sun) 23:59
Number of applicants