Senior Women's New Place Expansion: "Rakurizu" Advances into Kobe
STORY plus Co., Ltd.'s senior women's dance community "Rakurizu" is expanding its reach by opening new classes in Kobe and 23 new classes in Tokyo. To coincide with this expansion, a free admission campaign will be held for Mother's Day, aiming to provide senior mothers with an opportunity to enjoy their own time and take a new step.
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- 📰 Published: May 2, 2026 at 00:00
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STORY plus Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director and President: Keiichiro Hata), which operates "Rakurizu," a dance community for senior women, is expanding its reach with the opening of new classes in Kobe, bringing the total to 23 new classes including those in Tokyo.
Coinciding with this class expansion, a free admission campaign will be held to commemorate Mother's Day, with the aim of giving senior mothers an opportunity to enjoy their own time and take a new step.
Rakurizu, expanding as a "new place" for senior women
In recent years, in addition to interest in health maintenance and exercise habits, there has been a growing need for communities that can be easily participated in daily life, and places where people can meet peers of the same generation.
Rakurizu emphasizes enjoying moving the body to music rather than difficult choreography or serious dance techniques. Participants have not only expressed the joy of physical activity but also comments such as "it became an opportunity to go out," "I made friends," and "I have more fun every week." It is not only a place for developing exercise habits but also expanding as a community where new connections are born in daily life.
In response to this feedback, Rakurizu is promoting the expansion of classes, primarily in the Kanto and Kansai regions, to create an environment where more people can participate in familiar locations.
Classes are expanding one after another. Broadening opportunities to participate in accessible locations and times.
Rakurizu currently offers classes mainly in the Kanto and Kansai regions, and further class expansion is planned for the future.
New and expanding classes will be conducted at a manageable pace so that even those without dance experience or those who are anxious about exercise can easily participate. Through music that makes you want to move your body, such as Showa-era pop songs and soul music, we will provide time for health promotion and interaction while having fun.
[New Studio Information]
Kobe School, Kichijoji School, Ochanomizu School, Nakameguro School
[New Class Information]
Minamiurawa Monday Class, Yokohama Wednesday Class, Omiya Tuesday Class, Ikebukuro NOAH Monday Class
Supporting "Mothers" to take a step forward on Mother's Day
Coinciding with this class expansion, a "Mother's Day Free Admission Campaign" will be held during Mother's Day season. Mother's Day is a day for families to express gratitude to mothers, and also an opportunity for mothers to focus on their own time and enjoyment.
Through this campaign, Rakurizu will expand opportunities for trial participation so that senior women who have worked hard every day can meet new friends and enjoy themselves regardless of age, and spend time feeling "now is youth."
Mother's Day Free Admission Campaign Overview
This campaign aims to provide senior mothers who have worked hard, on the occasion of Mother's Day, with an opportunity to move their bodies to popular songs and soul music and enjoy their own time. Those who enroll after a trial will receive the benefit of free admission.
[Campaign Details]
Campaign Name: Mother's Day Free Admission Campaign
Implementation Period: May 1, 2026 - May 31, 2026
Target: Those who enroll during the campaign period
Benefit: Admission fee of 3,000 yen will be free
Eligible Classes: All classes
Details URL: https://rakuchin-rhythm.com/2026/04/30/hahanohi-campain/
Future Outlook
Rakurizu will continue to expand classes and train instructors to create an environment where more senior women can participate in their local communities. Rakurizu is not a dance school. As a community where participants can connect with each other and find new enjoyment and purpose in life, we will bring fulfillment to the daily lives of senior women.
About Rakurizu
Rakurizu is a dance community for senior women with the theme "Now is Youth." While moving their bodies to familiar music such as Showa-era pop songs and soul music, participants can enjoy physical and mental health promotion, as well as interaction with peers of the same generation and new connections.
https://rakuchin-rhythm.com/
About STORY plus
STORY plus Co., Ltd. has a mission to "create well-being for all people as professionals in human understanding and contribute to the revitalization of society." It operates executive recruitment support businesses and "Rakurizu," a dance community for senior women.
In addition to supporting corporate growth through recruitment support, we aim to become a leading Well-being creative company in Japan by creating businesses that lead to the well-being of people.
Coinciding with this class expansion, a free admission campaign will be held to commemorate Mother's Day, with the aim of giving senior mothers an opportunity to enjoy their own time and take a new step.
Rakurizu, expanding as a "new place" for senior women
In recent years, in addition to interest in health maintenance and exercise habits, there has been a growing need for communities that can be easily participated in daily life, and places where people can meet peers of the same generation.
Rakurizu emphasizes enjoying moving the body to music rather than difficult choreography or serious dance techniques. Participants have not only expressed the joy of physical activity but also comments such as "it became an opportunity to go out," "I made friends," and "I have more fun every week." It is not only a place for developing exercise habits but also expanding as a community where new connections are born in daily life.
In response to this feedback, Rakurizu is promoting the expansion of classes, primarily in the Kanto and Kansai regions, to create an environment where more people can participate in familiar locations.
Classes are expanding one after another. Broadening opportunities to participate in accessible locations and times.
Rakurizu currently offers classes mainly in the Kanto and Kansai regions, and further class expansion is planned for the future.
New and expanding classes will be conducted at a manageable pace so that even those without dance experience or those who are anxious about exercise can easily participate. Through music that makes you want to move your body, such as Showa-era pop songs and soul music, we will provide time for health promotion and interaction while having fun.
[New Studio Information]
Kobe School, Kichijoji School, Ochanomizu School, Nakameguro School
[New Class Information]
Minamiurawa Monday Class, Yokohama Wednesday Class, Omiya Tuesday Class, Ikebukuro NOAH Monday Class
Supporting "Mothers" to take a step forward on Mother's Day
Coinciding with this class expansion, a "Mother's Day Free Admission Campaign" will be held during Mother's Day season. Mother's Day is a day for families to express gratitude to mothers, and also an opportunity for mothers to focus on their own time and enjoyment.
Through this campaign, Rakurizu will expand opportunities for trial participation so that senior women who have worked hard every day can meet new friends and enjoy themselves regardless of age, and spend time feeling "now is youth."
Mother's Day Free Admission Campaign Overview
This campaign aims to provide senior mothers who have worked hard, on the occasion of Mother's Day, with an opportunity to move their bodies to popular songs and soul music and enjoy their own time. Those who enroll after a trial will receive the benefit of free admission.
[Campaign Details]
Campaign Name: Mother's Day Free Admission Campaign
Implementation Period: May 1, 2026 - May 31, 2026
Target: Those who enroll during the campaign period
Benefit: Admission fee of 3,000 yen will be free
Eligible Classes: All classes
Details URL: https://rakuchin-rhythm.com/2026/04/30/hahanohi-campain/
Future Outlook
Rakurizu will continue to expand classes and train instructors to create an environment where more senior women can participate in their local communities. Rakurizu is not a dance school. As a community where participants can connect with each other and find new enjoyment and purpose in life, we will bring fulfillment to the daily lives of senior women.
About Rakurizu
Rakurizu is a dance community for senior women with the theme "Now is Youth." While moving their bodies to familiar music such as Showa-era pop songs and soul music, participants can enjoy physical and mental health promotion, as well as interaction with peers of the same generation and new connections.
https://rakuchin-rhythm.com/
About STORY plus
STORY plus Co., Ltd. has a mission to "create well-being for all people as professionals in human understanding and contribute to the revitalization of society." It operates executive recruitment support businesses and "Rakurizu," a dance community for senior women.
In addition to supporting corporate growth through recruitment support, we aim to become a leading Well-being creative company in Japan by creating businesses that lead to the well-being of people.