First Life Insurance Launches 'Step Toward Summer Light Zero Plan' Campaign

Facing the dual challenges of extreme climate change and rising health awareness, integrating sustainable actions into daily life has become increasingly important. First Life Insurance has launched the 'Summer Light Zero Plan – Q Fitness Walk' on its Qwalker app, centering the campaign on step accumulation through walking to promote a healthy lifestyle and eco-friendly habits.

First Life Insurance CEO Hsing Yi-Hua stated, 'Sustainability doesn't start with changing the world, but with changing our daily habits.' This summer, the Qwalker app enables every step to contribute to both personal health and carbon reduction, allowing users to care for themselves while also doing their part for the planet.

During the 'Summer Light Zero Plan – Q Fitness Walk' campaign, users can log into the Qwalker app and complete daily tasks under 'Mission Rewards,' including 'Login Reward' and either '3,000 Steps Today' or '6,000 Steps Today' to earn Q coins. Participants who achieve these goals for 30 or more days (not necessarily consecutive) will be eligible for a lucky draw featuring practical prizes such as stainless steel eco-friendly food containers, negative ion air purifiers, and multi-functional cooking pots.

Walking may seem simple, but it is one of the most effective daily actions for both health and environmental benefits. According to a report by The Guardian (UK), walking approximately 7,000 steps per day can significantly improve health, reducing risks of dementia and depression. Replacing short car or bike trips with walking can reduce about 200 grams of CO2 emissions per kilometer. Simple actions like getting off public transit one stop early, adding a few extra minutes of walking, or taking a 30-minute post-dinner stroll can make a meaningful difference. Over time, these small changes create a positive cumulative impact on both personal well-being and the environment.

First Life Insurance has long emphasized fair customer treatment and sustainable health initiatives, actively promoting low-carbon lifestyles through diverse platforms. The 'Summer Light Zero Plan' on the Qwalker app is more than just a walking challenge—it's a sustainable practice rooted in personal health. Every step taken is an investment in personal wellness and a commitment to environmental stewardship. First Life Insurance hopes to inspire more people to join the movement, turning step counts into a force for change and collectively building a healthier, low-carbon, and sustainable future.

For more details, visit: 'Qwalker' Summer Light Zero Plan | Q Fitness Walk https://www.firstlife.com.tw/FirstWeb/news/detail_5491.html