Lawson Store 100 (operated by Lawson Store 100 Co., Ltd., Kawasaki City, Kanagawa Prefecture), with 524 stores as of the end of May 2026, will hold the "Too Spicy (Maybe?) Fair" from July 8 (Wed) to July 21 (Tue), 2026, where customers can enjoy a variety of spiciness levels from savory spicy to super extreme spicy.

This fair, which was held to offer flavors that stimulate appetite during the summer when heat continues and appetite tends to decrease, was well-received on social media and other platforms last year. This year, to cater to customers who particularly enjoy spicy food, we have added "super extreme spicy" products that are even spicier than last year, expanded the number of "Spiciness Level 5" products, and further enhanced the fair's offerings.

In addition, "Too Spicy (Maybe?) Fair" eligible products will be marked with a logo, and spiciness levels and warnings will be indicated on product packaging and individual POP displays to clearly show the spiciness目安 and characteristics of each product.

During the period, we will launch 8 new original onigiri, chilled noodles, and bread products, and offer attractive promotions such as discounts for purchasing eligible items together and bonus point campaigns to liven up the hot summer.

(Lawson Store 100 Official Website: https://store100.lawson.co.jp/)

New Product Lineup Including the New "Super Extreme Spicy" Level

We have prepared products with various spiciness levels under the theme "Spicy! But Delicious!"

From products that offer a solid spiciness within their umami, to impactful items that will satisfy even spicy food lovers, we deliver a lineup perfect for the hot season.

※The perception of spiciness varies by individual.

※The "Spiciness Level" was set by our employees.

【2 Spiciness: Spicy】

Nori Tsukudani Onigiri (with chopped wasabi)

Base Price: 130 yen (Tax Included: 140 yen)

This onigiri is made with nori tsukudani simmered in traditional Shodoshima soy sauce, mixed with chopped wasabi.

【3 Spiciness: Very Spicy】

Spicy Curry Nan

Base Price: 135 yen (Tax Included: 146 yen)

A spicy curry nan baked with a stimulatingly spicy curry filling.

Chilled Dan Dan Noodles (Soup-less)

Base Price: 498 yen (Tax Included: 538 yen)

The spiciness of the meat miso is addictive! These chilled, soup-less Dan Dan noodles are perfect for the hot season.

※Specifications vary by sales region.

【4 Spiciness: Extremely Spicy】

Extremely Spicy Meat Soboro Onigiri

Base Price: 155 yen (Tax Included: 167 yen)

Pulled pork-style rice topped with chicken soboro stir-fried in a savory spicy sauce.

Extremely Spicy Chicken Roll

Base Price: 148 yen (Tax Included: 160 yen)

A chicken roll finished to be extremely spicy, with a savory spicy sauce-coated chicken tenderloin fry and habanero mayonnaise sandwiched inside.

【5 Spiciness: Super Extreme Spicy】

Super Extreme Spicy Dry Curry Onigiri

Base Price: 140 yen (Tax Included: 151 yen)

Dry curry onigiri mixed with chili peppers.

Super Extreme Spicy Wiener Bread Habanero Mayo

Base Price: 130 yen (Tax Included: 140 yen)

A super extreme spicy wiener bread with stimulatingly spicy habanero mayonnaise squeezed and baked on top of a wiener.

Super Extreme Spicy Curry Bread

Base Price: 130 yen (Tax Included: 140 yen)

A super extreme spicy curry bread made with extremely spicy curry and an extra kick of habanero.

● List of Fair Eligible Products

※The perception of spiciness varies by individual. Please exercise caution if you are sensitive to spice or if you are with small children.

※Product availability may vary by store.

※All images are for illustrative purposes only. Actual specifications may differ.

For other details, please check the official website.

URL: https://store100.lawson.co.jp/newentry/topics/detail/1529283_5006.html

Related Promotions to Enjoy Eligible Products at a Discount

During the fair period, we will be running related promotions in conjunction with the "Too Spicy (Maybe?) Fair." For instant noodles, there will be a discount campaign for purchasing 3 eligible items together, a discount on eligible cup noodles, and a bonus point campaign for 2 fast food items.

・30 yen off the tax-included price when purchasing 2 eligible items simultaneously

Eligible items: Nongshim Japan Shin Ramyun Cup 68g / Shin Ramyun Kimchi Cup 68g / Authentic Korean Gomtang Ramen Cup 75g

Period: July 8 (Wed), 2026 - July 21 (Tue), 2026

・50 yen off the tax-included price during the period for eligible items

Eligible items: Nissin Foods Shin Myon Korean Savory Spicy Ramen 3-pack / Shin Myon Tom Yum Kung Ramen 3-pack

Period: July 8 (Wed), 2026 - July 21 (Tue), 2026

・+10 points (either Ponta points or d points) when purchasing eligible items during the period

Eligible items: Korokara Red / Juwatto Chicken Red

Period: July 8 (Wed), 2026 - July 21 (Tue), 2026

Follow & Repost Campaign on Official X to Win Selectable Pay!

During the "Too Spicy (Maybe?) Fair" period, from July 15 (Wed), 2026, to July 21 (Tue), 2026, we will hold a follow & repost campaign where one lucky winner will receive 10,000 points in Selectable Pay (either Ponta points or d points). You will know if you've won immediately. Please try your luck!

Details can be confirmed here.

Follow & Repost Campaign Information Site

URL: https://www.lawson.co.jp/lab/store100/art/1528434_7419.html

※Prices and specifications are as of the time of release.

※Featured products are original Lawson Store 100 products. They are not sold at Lawson or Natural Lawson.

※The tax-included prices listed are subject to the reduced tax rate. The standard tax rate (10%) applies when dining in.

※Product selection varies by area and store.

※All images are for illustrative purposes only.

※Specifications may vary by area.

※Please search for your nearest Lawson Store 100 here: https://www.e-map.ne.jp/p/lawson/

●Inquiries regarding products from customers: 0120-07-3963

Monday to Friday (excluding holidays) 9:00-17:00

FACT BOX

  • Source: PR TIMES
  • Category: Event