Lawson Store 100 to unify 14 cut vegetable products at 108 yen (tax included) starting May 27

Lawson Store 100, operated by Lawson Store 100, Inc. (Kawasaki, Kanagawa), which manages 544 stores as of the end of April 2026, will revise the price range of its cut bag vegetables starting Wednesday, May 27, 2026, and unify them at a base price of 100 yen (108 yen including tax).

Lawson Store 100 values providing daily food items at easy-to-understand and accessible prices. This initiative to unify prices at 108 yen is intended to ensure customers can confidently select vegetables for their daily meals. By unifying vegetables that were previously sold at multiple price points, such as 117 yen or 127 yen, the company aims to make prices clearer at the shelf and easier for customers to choose during their daily shopping.

■ Responding to the need for accessible vegetables despite inflation

Amidst persistent inflation, there is an increasing need to incorporate vegetables into daily meals while keeping daily food expenses low. According to data from the Ministry of Agriculture, Forestry and Fisheries, demand for processed and commercial vegetables is growing due to trends in dining out and the simplification of home cooking. Consequently, cut vegetables, which reduce cooking and cleanup time and minimize food waste, are becoming an established choice for households across generations.

To meet these diverse needs, Lawson Store 100 is unifying 14 main cut vegetable products at a base price of 100 yen (108 yen including tax).

■ Initiatives to achieve the 108 yen price point

To unify prices while maintaining quality, the company streamlined supply-side processes, including centralizing suppliers, reviewing logistics routes, and standardizing packaging designs. Furthermore, while maintaining strict quality and freshness management standards, they adjusted content volumes, cut sizes, and vegetable combinations for each product based on their usage, ensuring specifications that are easy for households to use up completely.

■ Staples like potatoes, onions, and carrots also available for 108 yen

In addition to the cut vegetable revamp, Lawson Store 100 also offers staple vegetables like potatoes, onions, and carrots for 108 yen. With both ready-to-use cut vegetables and fresh vegetables for storage available at 108 yen each, customers can mix and match items at the shelf according to their daily menu and preparation time.

■ Product Details for "108 yen (tax incl.) Cut Vegetables"

There are a total of 14 items: 8 for heating (cooking) and 6 for eating raw (salads). Cooking-use vegetables are in orange packaging, and raw-use vegetables are in green packaging, enhancing visibility at the shelf.