Support in times of continuous price hikes! Lawson Store 100 holds 'Deka Mori Challenge' featuring hearty, satisfying jumbo-sized products
Lawson Store 100 will hold its "Deka Mori Challenge" for two weeks starting May 13, offering increased volume products at unchanged prices to help consumers cope with rising costs and enjoy satisfying meals.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:40
- 🔍 Collected: May 7, 2026 at 12:01
- 🤖 AI Analyzed: May 7, 2026 at 12:18 (16 min after Collected)
Lawson Store 100 (headquartered in Kawasaki City, Kanagawa Prefecture), operating 565 stores as of the end of March 2026, will hold its "Deka Mori Challenge" for two weeks from Wednesday, May 13, 2026, to Tuesday, May 26, 2026. This campaign features products with increased volume at the same price.
(Lawson Store 100 official website: https://store100.lawson.co.jp/)
■ The popular "Deka Mori Challenge" returns
Amidst the prolonged impact of soaring prices and the challenging social situation with continuous food price hikes, Lawson Store 100 aims to allow customers to "enjoy daily meals affordably and to the fullest." Therefore, they are bringing back the "Deka Mori Challenge," which received a great response during its previous implementation, again this year.
This year's Deka Mori Challenge will feature lunchboxes, popular onigiri (rice balls), bread, and desserts with increased volume at the same price, or appearing in mega-portion sizes. We offer a lineup that pursues the surprise felt at the moment of picking up the product and the satisfaction after eating it.
【Part 1】May 13 (Wed) – May 19 (Tue): Lineup focused on satisfaction
Double Pork Cutlet Curry
Price: 498 yen (538 yen including tax)
The popular "Pork Cutlet Curry" has been volume-upped at the same price. This is a confident product with an overwhelming eating experience, featuring double the usual amount of pork cutlets.
Bakudan Onigiri Japanese-style Tuna Mayo
Price: 145 yen (157 yen including tax)
The classic "Direct-wrap Onigiri with plenty of Japanese-style Tuna Mayo" has evolved into a "Bakudan size" at the same price. This heavy and satisfying onigiri is filled with plenty of ingredients.
Triple Egg Sandwich
Price: 268 yen (289 yen including tax)
This is a special edition of the popular egg sandwich with one extra set, making it a triple sandwich. It's perfect for sharing or for those who want to fully enjoy eggs, a heavy triple sandwich.
【Part 2】May 20 (Wed) – May 26 (Tue): Part 2 offering continued value
Bakudan Onigiri Grilled Char Siu
Price: 150 yen (162 yen including tax)
The popular "Grilled Char Siu Onigiri" has been upsized at the same price. This is a satisfying meal perfect for those who want to eat heartily.
Triple Minced Meat Cutlet Sandwich
Price: 276 yen (298 yen including tax)
This is a minced meat cutlet sandwich with an extra set, making it a triple version, offering a hearty eating experience. It's a highly cost-effective sandwich that allows you to get full affordably.
Roll Cake Apple & Custard
Price: 158 yen (171 yen including tax)
This surprisingly long roll cake is pre-cut for easy eating. With a very satisfying "9 slices," it's a perfect sweet treat for sharing or indulging by yourself.
■ Check out other "Deka Mori" lineups too!
In addition to the above, many other attractive Deka Mori products will appear. For more details on other products, please visit the website below.
[URL: https://store100.lawson.co.jp/newitem/topics/detail/1521362.html]
■ Campaign Overview
Period: May 13 (Wed) – May 26 (Tue), 2026
Participating Stores: All Lawson Store 100 stores
* Some stores may not carry the products, or sales start times may vary.
* Limited quantities, sales will end once stock runs out. Please check in-store promotional materials for details such as sales start times.
Lawson Store 100 shares advantageous information on social media.
Official LINE ID: @lawson100 URL: https://lin.ee/CuPleyD
Official X (formerly Twitter): https://x.com/lawsonstore_100
Official Instagram: https://www.instagram.com/lawsonstore_100/
Official Facebook: https://www.facebook.com/lawsonstore100
* The prices and specifications listed are as of the release date.
* The featured products are original to Lawson Store 100. They are not sold at Lawson or Natural Lawson stores.
* Listed tax-included prices comply with reduced tax rates. Standard tax rates (10%) apply for in-store dining.
* Product availability may vary by area and store.
* All images are for illustrative purposes only.
* Specifications may vary by area.
* Search for a Lawson Store 100 near you here: https://www.e-map.ne.jp/p/lawson/
● Customer inquiries regarding products: 0120-07-3963
Monday – Friday (excluding holidays)
(Lawson Store 100 official website: https://store100.lawson.co.jp/)
■ The popular "Deka Mori Challenge" returns
Amidst the prolonged impact of soaring prices and the challenging social situation with continuous food price hikes, Lawson Store 100 aims to allow customers to "enjoy daily meals affordably and to the fullest." Therefore, they are bringing back the "Deka Mori Challenge," which received a great response during its previous implementation, again this year.
This year's Deka Mori Challenge will feature lunchboxes, popular onigiri (rice balls), bread, and desserts with increased volume at the same price, or appearing in mega-portion sizes. We offer a lineup that pursues the surprise felt at the moment of picking up the product and the satisfaction after eating it.
【Part 1】May 13 (Wed) – May 19 (Tue): Lineup focused on satisfaction
Double Pork Cutlet Curry
Price: 498 yen (538 yen including tax)
The popular "Pork Cutlet Curry" has been volume-upped at the same price. This is a confident product with an overwhelming eating experience, featuring double the usual amount of pork cutlets.
Bakudan Onigiri Japanese-style Tuna Mayo
Price: 145 yen (157 yen including tax)
The classic "Direct-wrap Onigiri with plenty of Japanese-style Tuna Mayo" has evolved into a "Bakudan size" at the same price. This heavy and satisfying onigiri is filled with plenty of ingredients.
Triple Egg Sandwich
Price: 268 yen (289 yen including tax)
This is a special edition of the popular egg sandwich with one extra set, making it a triple sandwich. It's perfect for sharing or for those who want to fully enjoy eggs, a heavy triple sandwich.
【Part 2】May 20 (Wed) – May 26 (Tue): Part 2 offering continued value
Bakudan Onigiri Grilled Char Siu
Price: 150 yen (162 yen including tax)
The popular "Grilled Char Siu Onigiri" has been upsized at the same price. This is a satisfying meal perfect for those who want to eat heartily.
Triple Minced Meat Cutlet Sandwich
Price: 276 yen (298 yen including tax)
This is a minced meat cutlet sandwich with an extra set, making it a triple version, offering a hearty eating experience. It's a highly cost-effective sandwich that allows you to get full affordably.
Roll Cake Apple & Custard
Price: 158 yen (171 yen including tax)
This surprisingly long roll cake is pre-cut for easy eating. With a very satisfying "9 slices," it's a perfect sweet treat for sharing or indulging by yourself.
■ Check out other "Deka Mori" lineups too!
In addition to the above, many other attractive Deka Mori products will appear. For more details on other products, please visit the website below.
[URL: https://store100.lawson.co.jp/newitem/topics/detail/1521362.html]
■ Campaign Overview
Period: May 13 (Wed) – May 26 (Tue), 2026
Participating Stores: All Lawson Store 100 stores
* Some stores may not carry the products, or sales start times may vary.
* Limited quantities, sales will end once stock runs out. Please check in-store promotional materials for details such as sales start times.
Lawson Store 100 shares advantageous information on social media.
Official LINE ID: @lawson100 URL: https://lin.ee/CuPleyD
Official X (formerly Twitter): https://x.com/lawsonstore_100
Official Instagram: https://www.instagram.com/lawsonstore_100/
Official Facebook: https://www.facebook.com/lawsonstore100
* The prices and specifications listed are as of the release date.
* The featured products are original to Lawson Store 100. They are not sold at Lawson or Natural Lawson stores.
* Listed tax-included prices comply with reduced tax rates. Standard tax rates (10%) apply for in-store dining.
* Product availability may vary by area and store.
* All images are for illustrative purposes only.
* Specifications may vary by area.
* Search for a Lawson Store 100 near you here: https://www.e-map.ne.jp/p/lawson/
● Customer inquiries regarding products: 0120-07-3963
Monday – Friday (excluding holidays)