[Lawson Store 100 - May New Products] Desserts & Bread Offering Affordability and Satisfaction to Be Released Sequentially - A Small Reward for Daily Life to Soothe Post-Holiday Fatigue
Lawson Store 100 announces the sequential release of new desserts and bakery items in May 2026, aiming to provide affordable and satisfying treats that cater to the increased frugality and fatigue felt after the Golden Week holidays.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:40
- 🔍 Collected: April 28, 2026 at 12:01
- 🤖 AI Analyzed: April 28, 2026 at 12:30 (28 min after Collected)
Lawson Store 100 (headquartered in Kawasaki City, Kanagawa Prefecture), operating "Lawson Store 100" (565 stores as of end of March 2026), will sequentially launch new products in its main categories of desserts and bakery items starting Wednesday, May 6, 2026.
After the Golden Week holidays, spending can accumulate, and the period immediately following often sees a heightened sense of household budget consciousness. In response to the fatigue that increases during this post-holiday period, these efforts are being rolled out to support customers through both affordability and satisfaction.
(Lawson Store 100 Official Website: https://store100.lawson.co.jp/)
■ Featured Product Lineup for May
May is a time when people tend to feel tired due to new beginnings and post-holiday exhaustion. To address this, easily enjoyable desserts and bread items will be released sequentially.
(Top) Fluffy Roll Cake Milk Flavor, 4 slices
(Middle) Fluffy Roll Cake Coffee Flavor, 4 slices
(Bottom) Fluffy Roll Cake Cheese Flavor, 4 slices
Each main unit price: 100 yen (108 yen including tax)
Release date: Wednesday, May 6, 2026 (Kanto area: Thursday, May 7, 2026)
Through improvements in dough formulation, these roll cakes now boast a fluffy and gentle texture. With 4 slices, they are easy to share and are available at an affordable price. They are perfect for family gatherings or as an everyday snack. Three flavors are offered: milk, coffee, and cheese.
Egg Bread, 8 pieces
Main unit price: 120 yen (130 yen including tax)
Release date: Wednesday, May 6, 2026
These bite-sized mini breads filled with egg salad are perfect for snacks or a light meal. With 8 pieces, they are also ideal for sharing.
Cafe Latte Danish
Main unit price: 118 yen (127 yen including tax)
Release date: Wednesday, May 6, 2026
A Danish pastry baked with a coffee-flavored cream filling, then injected with milk-flavored whipped cream. The balance between the slightly bitter coffee flavor and the gentle milk taste is excellent, making it a perfect treat for a relaxing break.
Rum Raisin Tart
Main unit price: 120 yen (130 yen including tax)
Release date: Wednesday, May 13, 2026 (Kanto area: Thursday, May 14, 2026)
A cake base containing rum raisins is combined with a tart crust and baked. The aroma of rum raisins enhances the luxurious adult flavor.
*The prices and specifications listed are as of the release of this press release.
*The products featured are original products of Lawson Store 100. They are not sold at Lawson or Natural Lawson stores.
*The listed tax-inclusive prices are subject to reduced tax rates. Standard tax rates (10%) apply when consumed in-store.
*Product availability varies by area and store.
*All images are for illustrative purposes only.
*Specifications may vary by area.
*Please search for a Lawson Store 100 near you here: https://www.e-map.ne.jp/p/lawson/
●Customer inquiries regarding products: 0120-07-3963
Monday - Friday (excluding holidays) 9:00 - 17:00
After the Golden Week holidays, spending can accumulate, and the period immediately following often sees a heightened sense of household budget consciousness. In response to the fatigue that increases during this post-holiday period, these efforts are being rolled out to support customers through both affordability and satisfaction.
(Lawson Store 100 Official Website: https://store100.lawson.co.jp/)
■ Featured Product Lineup for May
May is a time when people tend to feel tired due to new beginnings and post-holiday exhaustion. To address this, easily enjoyable desserts and bread items will be released sequentially.
(Top) Fluffy Roll Cake Milk Flavor, 4 slices
(Middle) Fluffy Roll Cake Coffee Flavor, 4 slices
(Bottom) Fluffy Roll Cake Cheese Flavor, 4 slices
Each main unit price: 100 yen (108 yen including tax)
Release date: Wednesday, May 6, 2026 (Kanto area: Thursday, May 7, 2026)
Through improvements in dough formulation, these roll cakes now boast a fluffy and gentle texture. With 4 slices, they are easy to share and are available at an affordable price. They are perfect for family gatherings or as an everyday snack. Three flavors are offered: milk, coffee, and cheese.
Egg Bread, 8 pieces
Main unit price: 120 yen (130 yen including tax)
Release date: Wednesday, May 6, 2026
These bite-sized mini breads filled with egg salad are perfect for snacks or a light meal. With 8 pieces, they are also ideal for sharing.
Cafe Latte Danish
Main unit price: 118 yen (127 yen including tax)
Release date: Wednesday, May 6, 2026
A Danish pastry baked with a coffee-flavored cream filling, then injected with milk-flavored whipped cream. The balance between the slightly bitter coffee flavor and the gentle milk taste is excellent, making it a perfect treat for a relaxing break.
Rum Raisin Tart
Main unit price: 120 yen (130 yen including tax)
Release date: Wednesday, May 13, 2026 (Kanto area: Thursday, May 14, 2026)
A cake base containing rum raisins is combined with a tart crust and baked. The aroma of rum raisins enhances the luxurious adult flavor.
*The prices and specifications listed are as of the release of this press release.
*The products featured are original products of Lawson Store 100. They are not sold at Lawson or Natural Lawson stores.
*The listed tax-inclusive prices are subject to reduced tax rates. Standard tax rates (10%) apply when consumed in-store.
*Product availability varies by area and store.
*All images are for illustrative purposes only.
*Specifications may vary by area.
*Please search for a Lawson Store 100 near you here: https://www.e-map.ne.jp/p/lawson/
●Customer inquiries regarding products: 0120-07-3963
Monday - Friday (excluding holidays) 9:00 - 17:00