Lawson Store 100 to Release Cream Puffs Discounted by Approximately 30% from Original Price Amid Soaring Prices, Sales of Discounted Onigiri Up by Approximately 10% from May 6 (Wednesday)
Lawson Store 100 will begin selling "Twin Cream Puff Custard & Whipped Cream" at all stores from May 6, discounted by approximately 30% from 138 yen to 106 yen amidst rising prices. Simultaneously, a new product, "Twin Cream Puff Milk Cream & Whipped Cream," will be released for 117 yen. By reviewing raw materials and curbing procurement costs, the company aims to offer popular sweets at affordable prices, a strategy that has proven successful with a 10% increase in onigiri sales after price reductions.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 23:00
- 🔍 Collected: April 27, 2026 at 14:31
- 🤖 AI Analyzed: April 27, 2026 at 15:18 (46 min after Collected)
Lawson Store 100 (565 stores as of end of March 2026), operated by Lawson Store 100 Co., Ltd. (Kawasaki City, Kanagawa Prefecture), will reduce the tax-included price of its popular standard sweet "Twin Cream Puff Custard & Whipped Cream" by approximately 30%, from 138 yen to 106 yen, and will sell it at all Lawson Store 100 locations starting May 6 (Wednesday). On the same day, a new product, "Twin Cream Puff Milk Cream & Whipped Cream," will be launched at the affordable tax-included price of 117 yen.
Amidst continuing price increases, Lawson Store 100's desire to allow customers to enjoy popular sweets at affordable prices led to a review of cream and dough raw materials. By suppressing procurement costs, it became possible to reduce prices and launch new products at affordable prices.
Lawson Store 100 has previously revised product prices to support livelihoods amidst rising prices. On April 15, 2026, the tax-included price of five types of onigiri, including "Salmon Onigiri" and "Mentaiko Onigiri" (which do not contain seaweed), was reduced from 130 yen to 108 yen. The average number of sales of all onigiri after the price reduction increased by approximately 10% compared to the same day of the previous week (aggregation period: April 15 to April 20).
**Popular Standard Sweets to be Discounted**
**"Twin Cream Puff Custard & Whipped Cream"**
Price without tax 98 yen (tax-included 106 yen)
Custard cream and whipped cream are filled into a choux pastry. In conjunction with this price reduction, vanilla seeds have been added to the custard cream to allow customers to enjoy the flavor of vanilla.
**New Product to be Released at an Affordable Price**
**"Twin Cream Puff Milk Cream & Whipped Cream"**
Price without tax 108 yen (tax-included 117 yen)
Milk cream with Hokkaido-produced milk and condensed milk is combined with whipped cream and filled into a choux pastry.
Lawson Store 100 will continue to develop products that are affordable for customers.
**■Reference: About "Lawson Store 100"**
Based on the concept of "new, delicious, happy," we offer a wide range of products, including seasonal fresh foods such as vegetables and meat, daily necessities, and household goods, comparable to supermarkets, all available in a convenience store-sized sales area, providing a convenient and affordable shopping experience. Even in busy daily life, it's easy to stop by and find everything you need. As a store that supports daily life, we support our customers' food and lifestyle and deliver rich daily lives.
Lawson Store 100 shares advantageous information on social media.
* Official LINE ID: @lawson100 URL: https://lin.ee/CuPleyD
* Official X: https://x.com/lawsonstore_100
* Official Instagram: https://www.instagram.com/lawsonstore_100/
* Official Facebook: https://www.facebook.com/lawsonstore100
*The prices and specifications mentioned are as of the release date.
*The featured products are original to Lawson Store 100. They are not sold at Lawson or Natural Lawson.
*The tax-included prices mentioned are subject to reduced tax rates. Standard tax rates (10%) apply when dining in.
*Product selection varies by area and store.
*All images are for illustrative purposes.
*Specifications may vary by area.
*Please search for a Lawson Store 100 near you here: https://www.e-map.ne.jp/p/lawson/
**●Customer inquiries regarding products**
0120-07-3963 Monday-Friday (excluding public holidays) 9:00-17:00
Amidst continuing price increases, Lawson Store 100's desire to allow customers to enjoy popular sweets at affordable prices led to a review of cream and dough raw materials. By suppressing procurement costs, it became possible to reduce prices and launch new products at affordable prices.
Lawson Store 100 has previously revised product prices to support livelihoods amidst rising prices. On April 15, 2026, the tax-included price of five types of onigiri, including "Salmon Onigiri" and "Mentaiko Onigiri" (which do not contain seaweed), was reduced from 130 yen to 108 yen. The average number of sales of all onigiri after the price reduction increased by approximately 10% compared to the same day of the previous week (aggregation period: April 15 to April 20).
**Popular Standard Sweets to be Discounted**
**"Twin Cream Puff Custard & Whipped Cream"**
Price without tax 98 yen (tax-included 106 yen)
Custard cream and whipped cream are filled into a choux pastry. In conjunction with this price reduction, vanilla seeds have been added to the custard cream to allow customers to enjoy the flavor of vanilla.
**New Product to be Released at an Affordable Price**
**"Twin Cream Puff Milk Cream & Whipped Cream"**
Price without tax 108 yen (tax-included 117 yen)
Milk cream with Hokkaido-produced milk and condensed milk is combined with whipped cream and filled into a choux pastry.
Lawson Store 100 will continue to develop products that are affordable for customers.
**■Reference: About "Lawson Store 100"**
Based on the concept of "new, delicious, happy," we offer a wide range of products, including seasonal fresh foods such as vegetables and meat, daily necessities, and household goods, comparable to supermarkets, all available in a convenience store-sized sales area, providing a convenient and affordable shopping experience. Even in busy daily life, it's easy to stop by and find everything you need. As a store that supports daily life, we support our customers' food and lifestyle and deliver rich daily lives.
Lawson Store 100 shares advantageous information on social media.
* Official LINE ID: @lawson100 URL: https://lin.ee/CuPleyD
* Official X: https://x.com/lawsonstore_100
* Official Instagram: https://www.instagram.com/lawsonstore_100/
* Official Facebook: https://www.facebook.com/lawsonstore100
*The prices and specifications mentioned are as of the release date.
*The featured products are original to Lawson Store 100. They are not sold at Lawson or Natural Lawson.
*The tax-included prices mentioned are subject to reduced tax rates. Standard tax rates (10%) apply when dining in.
*Product selection varies by area and store.
*All images are for illustrative purposes.
*Specifications may vary by area.
*Please search for a Lawson Store 100 near you here: https://www.e-map.ne.jp/p/lawson/
**●Customer inquiries regarding products**
0120-07-3963 Monday-Friday (excluding public holidays) 9:00-17:00