Lawson Store 100: Balancing 'Saving Money' and 'Saving Time' with 'Taipa Home Drinking' - Fast Food Supporting GW 2026
Ahead of Golden Week 2026, Lawson Store 100 announced its strategy to target the 'Taipa Ienomi' (time-efficient home drinking) trend amidst inflation. Their 2025 fast food ranking saw the affordable 'Okazu Croquette' take first place. To support holiday demand, they will offer discounts on popular items like 'Korokara' and frankfurters.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:40
- 🔍 Collected: April 23, 2026 at 12:01
- 🤖 AI Analyzed: April 24, 2026 at 00:31 (12h 30m after Collected)
Lawson Store 100 (Kawasaki City, Kanagawa Prefecture), operated by Lawson Store 100 Inc. (565 stores / as of the end of March 2026), has compiled trends regarding "pre-holiday preparations" observed from consumer purchasing behavior, ahead of Golden Week 2026, which approaches amidst ongoing price hikes.
During this year's long holidays, a shift towards home leisure activities and eating at home, while refraining from traveling far, is expected. Among these trends, we focus on fast food as a way to enjoy "Taipa Ienomi" (time-performance home drinking)—which allows people to easily feel the holiday spirit while keeping expenses down. We introduce the fiscal 2025 fast food sales ranking and special discount campaigns.
(Lawson Store 100 Official Website: https://store100.lawson.co.jp/)
■ Fast Food Next to the Register: Balancing "Expense Control" and "Time Performance (Taipa)"
According to the latest sentiment surveys, this year's GW budget is expected to drop to its lowest level since demand recovered in 2023. The background to this budget decrease is the persistent impact of high prices, and the life-defense mindset of figuring out how to spend the holidays while minimizing expenses is growing stronger.
Accelerating alongside this movement is the demand for "Taipa" (time performance) to reduce the burden of meal preparation. In particular, fast food near the cash register—which saves cooking time and can be purchased cheaply from just one piece—has become one of the categories supporting "Taipa Ienomi" during the holidays, serving as a way to "eat cheaply and deliciously while resting from household chores."
■ Fiscal 2025 "Fast Food Sales Ranking"
Based on our sales trends, we announce the popular products that garnered support last fiscal year in a ranking format.
[3rd Place] Jumbo Frank
With a shape that is easy to eat, it boasts deep-rooted popularity as an extra item for outings or lunch.
Jumbo Frank: Base price 125 yen (135 yen including tax)
[2nd Place] Juicy Minced Meat Cutlet (Menchi Katsu)
Its solid seasoning, which is delicious even without sauce, is highly evaluated not only as an addition to bento boxes or deli meals but also by the home-drinking demographic.
Juicy Minced Meat Cutlet: Base price 85 yen (94 yen including tax)
[1st Place] Okazu (Side Dish) Croquette
Secured 1st place with overwhelming support. Its high versatility, suitable for everything from a main dinner dish to a snack to accompany drinks, drives "bulk buying."
Okazu Croquette: Base price 78 yen (84 yen including tax)
According to our sales trends, the 1st and 2nd place croquettes and minced meat cutlets showed a strong tendency to be purchased simultaneously with other fast foods. By taking advantage of the sub-100-yen price range, combining multiple types allows you to enrich your dining table quickly and inexpensively.
■ Renewals and Discount Campaigns Supporting "Home Drinking and Snacks" during the Holidays
The demand for side dishes and snacks, which gained support in the rankings, is expected to expand further during the consecutive holidays. In response, Lawson Store 100 will renew bite-sized popular products perfect for a "quick drink" and offer discounts on the high-ranking frankfurters to support various eating scenarios during the holidays.
1. "Korokara" Renewal & Discount Campaign
(Left) Korokara Regular 5 pieces / (Right) Korokara Red 5 pieces: Base price 198 yen each (214 yen including tax)
The popular bite-sized product "Korokara" has been renewed to be even more delicious by pursuing a balance where the meat quality does not harden even when cold. It is an ideal item for a quick drink at home or as a snack during the holidays.
Period: Wednesday, April 29 to Tuesday, May 12
Details: 20 yen off the tax-included price
2. "2 Types of Franks" Discount Campaign
(Left) Jumbo Frank: Base price 125 yen (135 yen including tax) / (Right) Cheese-filled Frank: Base price 138 yen (149 yen including tax)
This is a discount campaign for "Jumbo Frank" and "Cheese-filled Frank," which ranked 3rd in the 2025 fast food sales ranking and are chosen by a wide range of generations.
Period: Wednesday, May 6 to Tuesday, May 12
Details: 10 yen off the tax-included price
*The prices and specifications listed are current at the time of the release.
*The listed products are original products of Lawson Store 100. They are not sold at Lawson or Natural Lawson.
*The listed tax-included prices are subject to the reduced tax rate. Standard tax rate (10%) applies when using eat-in spaces.
*The product assortment varies by area and store.
*All images are for illustrative purposes only.
*Specifications may vary by area.
*Please search here for your nearest Lawson Store 100. https://www.e-map.ne.jp/p/lawson/
● Contact for customer inquiries regarding products: 0120-07-3963
Monday to Friday (excluding public holidays) 9:00 - 17:00
During this year's long holidays, a shift towards home leisure activities and eating at home, while refraining from traveling far, is expected. Among these trends, we focus on fast food as a way to enjoy "Taipa Ienomi" (time-performance home drinking)—which allows people to easily feel the holiday spirit while keeping expenses down. We introduce the fiscal 2025 fast food sales ranking and special discount campaigns.
(Lawson Store 100 Official Website: https://store100.lawson.co.jp/)
■ Fast Food Next to the Register: Balancing "Expense Control" and "Time Performance (Taipa)"
According to the latest sentiment surveys, this year's GW budget is expected to drop to its lowest level since demand recovered in 2023. The background to this budget decrease is the persistent impact of high prices, and the life-defense mindset of figuring out how to spend the holidays while minimizing expenses is growing stronger.
Accelerating alongside this movement is the demand for "Taipa" (time performance) to reduce the burden of meal preparation. In particular, fast food near the cash register—which saves cooking time and can be purchased cheaply from just one piece—has become one of the categories supporting "Taipa Ienomi" during the holidays, serving as a way to "eat cheaply and deliciously while resting from household chores."
■ Fiscal 2025 "Fast Food Sales Ranking"
Based on our sales trends, we announce the popular products that garnered support last fiscal year in a ranking format.
[3rd Place] Jumbo Frank
With a shape that is easy to eat, it boasts deep-rooted popularity as an extra item for outings or lunch.
Jumbo Frank: Base price 125 yen (135 yen including tax)
[2nd Place] Juicy Minced Meat Cutlet (Menchi Katsu)
Its solid seasoning, which is delicious even without sauce, is highly evaluated not only as an addition to bento boxes or deli meals but also by the home-drinking demographic.
Juicy Minced Meat Cutlet: Base price 85 yen (94 yen including tax)
[1st Place] Okazu (Side Dish) Croquette
Secured 1st place with overwhelming support. Its high versatility, suitable for everything from a main dinner dish to a snack to accompany drinks, drives "bulk buying."
Okazu Croquette: Base price 78 yen (84 yen including tax)
According to our sales trends, the 1st and 2nd place croquettes and minced meat cutlets showed a strong tendency to be purchased simultaneously with other fast foods. By taking advantage of the sub-100-yen price range, combining multiple types allows you to enrich your dining table quickly and inexpensively.
■ Renewals and Discount Campaigns Supporting "Home Drinking and Snacks" during the Holidays
The demand for side dishes and snacks, which gained support in the rankings, is expected to expand further during the consecutive holidays. In response, Lawson Store 100 will renew bite-sized popular products perfect for a "quick drink" and offer discounts on the high-ranking frankfurters to support various eating scenarios during the holidays.
1. "Korokara" Renewal & Discount Campaign
(Left) Korokara Regular 5 pieces / (Right) Korokara Red 5 pieces: Base price 198 yen each (214 yen including tax)
The popular bite-sized product "Korokara" has been renewed to be even more delicious by pursuing a balance where the meat quality does not harden even when cold. It is an ideal item for a quick drink at home or as a snack during the holidays.
Period: Wednesday, April 29 to Tuesday, May 12
Details: 20 yen off the tax-included price
2. "2 Types of Franks" Discount Campaign
(Left) Jumbo Frank: Base price 125 yen (135 yen including tax) / (Right) Cheese-filled Frank: Base price 138 yen (149 yen including tax)
This is a discount campaign for "Jumbo Frank" and "Cheese-filled Frank," which ranked 3rd in the 2025 fast food sales ranking and are chosen by a wide range of generations.
Period: Wednesday, May 6 to Tuesday, May 12
Details: 10 yen off the tax-included price
*The prices and specifications listed are current at the time of the release.
*The listed products are original products of Lawson Store 100. They are not sold at Lawson or Natural Lawson.
*The listed tax-included prices are subject to the reduced tax rate. Standard tax rate (10%) applies when using eat-in spaces.
*The product assortment varies by area and store.
*All images are for illustrative purposes only.
*Specifications may vary by area.
*Please search here for your nearest Lawson Store 100. https://www.e-map.ne.jp/p/lawson/
● Contact for customer inquiries regarding products: 0120-07-3963
Monday to Friday (excluding public holidays) 9:00 - 17:00