【Lawson Store 100】Onigiri Returns to 100 Yen - Nationwide Rollout Following Over 200% Sales Jump in Pilot Sales
Lawson Store 100 is expanding its popular 100-yen onigiri price reduction campaign nationwide from April 15, 2026, following a successful pilot in the Kanto area that saw sales surge by over 200%. This expansion is enabled by procurement reviews that balance cost reduction with quality maintenance.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:40
- 🔍 Collected: April 8, 2026 at 12:00
- 🤖 AI Analyzed: April 20, 2026 at 15:38 (291h 38m after Collected)
Lawson Store 100 (Kawasaki City, Kanagawa Prefecture), operated by Lawson Store 100, Inc. (590 stores as of the end of February 2026), will expand the price reduction initiative for its target onigiri, which were priced at 120 yen (130 yen including tax) and are now being sold at 100 yen (108 yen including tax), to all Lawson Store 100 locations starting from Wednesday, April 15, 2026, following the positive reception of the pilot program in the Kanto area.
**■ Nationwide Expansion: The Value of '100 Yen' Proven by the Pilot Sale**
As a result of the pilot sale in the Kanto area, the sales volume of target products recorded approximately 200%※ compared to February, far exceeding expectations. Based on the solid response from this pilot sale, we have decided to expand the initiative to all Lawson Store 100 locations to support the daily lives of more customers.
※Comparison with the average sales volume in February 2026, before the price reduction for the 5 targeted items. 212.6%
**■ Why is 100 Yen Possible Now?**
Amidst continuous price increases, the prices of food products as a whole are trending upwards, and onigiri, a staple food, is also affected by rising costs.
Lawson Store 100 has achieved an accessible price while maintaining quality for its '120-yen onigiri' launched in November 2025 by revising specifications, such as omitting seaweed, and optimizing procurement.
Furthermore, this time, we have quickly adapted to changes in the rice procurement environment and revised our contract types and purchasing methods, achieving both stable supply and cost reduction. While keeping the product specifications the same, we have successfully revised the price to 100 yen (108 yen including tax).
Through these initiatives, we are able to offer products that not only lower prices but also satisfy customers with a balance of quality and price.
**■ Overview**
Implementation Period: Starting from Wednesday, April 15, 2026
Target Products: 5 types: Salmon / Tuna Mayo / Mentaiko / Grilled Beef Mayo / Konbu
*The above 5 types of 120-yen onigiri are targeted. Other onigiri and hand-rolled onigiri are not included.
*Target product sales times vary by store.
*The number of items handled varies by store and time of day.
*During the transition period of package changes, old packages (120 yen) and new packages (100 yen) may be mixed. Old packages will be sold at their previous prices.
Keywords: Lawson Store 100, Lawson, 100 yen, Onigiri, Price Reduction, Bargain, Cheap, Delicious
**■ Nationwide Expansion: The Value of '100 Yen' Proven by the Pilot Sale**
As a result of the pilot sale in the Kanto area, the sales volume of target products recorded approximately 200%※ compared to February, far exceeding expectations. Based on the solid response from this pilot sale, we have decided to expand the initiative to all Lawson Store 100 locations to support the daily lives of more customers.
※Comparison with the average sales volume in February 2026, before the price reduction for the 5 targeted items. 212.6%
**■ Why is 100 Yen Possible Now?**
Amidst continuous price increases, the prices of food products as a whole are trending upwards, and onigiri, a staple food, is also affected by rising costs.
Lawson Store 100 has achieved an accessible price while maintaining quality for its '120-yen onigiri' launched in November 2025 by revising specifications, such as omitting seaweed, and optimizing procurement.
Furthermore, this time, we have quickly adapted to changes in the rice procurement environment and revised our contract types and purchasing methods, achieving both stable supply and cost reduction. While keeping the product specifications the same, we have successfully revised the price to 100 yen (108 yen including tax).
Through these initiatives, we are able to offer products that not only lower prices but also satisfy customers with a balance of quality and price.
**■ Overview**
Implementation Period: Starting from Wednesday, April 15, 2026
Target Products: 5 types: Salmon / Tuna Mayo / Mentaiko / Grilled Beef Mayo / Konbu
*The above 5 types of 120-yen onigiri are targeted. Other onigiri and hand-rolled onigiri are not included.
*Target product sales times vary by store.
*The number of items handled varies by store and time of day.
*During the transition period of package changes, old packages (120 yen) and new packages (100 yen) may be mixed. Old packages will be sold at their previous prices.
Keywords: Lawson Store 100, Lawson, 100 yen, Onigiri, Price Reduction, Bargain, Cheap, Delicious