[Lawson Store 100 - April New Products] Supporting Your Household Budget! Standard Breakfast "Rolls" Renewed with Lower Prices While Maintaining Delicious Taste; Sequential Release of Seasonal Items Including "Kashiwa-mochi" for the Boy's Festival and Early Summer "Cold Noodles"

Lawson Store 100 (Kanagawa Prefecture, Kawasaki City; 590 stores as of the end of February 2026), operated by Lawson Store 100, Inc., will roll out a variety of standard breakfast rolls starting Wednesday, April 1, 2026, at new, more affordable prices while maintaining their delicious taste, in line with April, a time when awareness of household budgets is high due to the start of the new fiscal year. Furthermore, in addition to selling new breads perfect as rewards for your busy daily life, we will sequentially release items tailored to seasonal events, such as the "cold noodle" series—a preview of early summer in response to recent temperature rises—and "Kashiwa-mochi" for the Boy's Festival, developing a household-friendly lineup.

(Lawson Store 100 Official Website: https://store100.lawson.co.jp/)

■ April Featured Product Lineup
In keeping with the April new lifestyle season, when expenses and busyness increase due to changes in the environment, we are renewing our various staple rolls, which are essential for the daily dining table. We have reviewed the dough composition, refreshing them to a price that is easier to use daily while maintaining their deliciousness.

(Top) Butter Roll, 5-pack
(Middle) Butter Roll with Margarine, 5-pack
(Bottom) Raisin Roll, 5-pack *Renewed
Each base price: 118 yen (127 yen including tax)
Release date: Wednesday, April 1, 2026

Amidst soaring raw material costs, we have achieved price reductions to make them more affordable while keeping the taste the same through ingenuity in our dough mix. There are a total of three types of rolls that spread a moist, slightly sweet taste. These are products that stay close to your daily life.

[Healing "Little Rewards" for New Lifestyle Fatigue and Satisfaction]
April is a time when tension and fatigue easily accumulate due to environmental changes. We have lined up sweet pastries that are particular about ingredients and texture, recommended for when you want to take a breather.

Enchanting Cream Bread
Base price: 118 yen (127 yen including tax)
Release date: Wednesday, April 8, 2026
This is a two-layered cream bread that is particular about the deliciousness of the cream, wrapping custard cream made with milk from Hokkaido and rich milk whipped cream.

Sweet Apple Bread
Base price: 118 yen (127 yen including tax)
Release date: Wednesday, April 8, 2026
We wrapped crunchy apple dice and baked it with icing. The sweetness of the sugar and the acidity of the apples harmonize with the bread.

[Enjoy Seasonal Events Easily with "Boy's Festival"]
(Left) Kashiwa-mochi with Chunky Red Bean Paste, 2-pack / (Right) Kashiwa-mochi with Smooth Red Bean Paste, 2-pack
Each base price: 138 yen (149 yen including tax)
Release date: Wednesday, April 8, 2026
(Kanto area release: Thursday, April 9, 2026)
This is a popular seasonal confection every year that is essential for the Boy's Festival. The chewy rice cake wrapped in flavorful oak leaves is perfect for dessert after a meal or with tea.

Two-Tone Kashiwa-mochi: Smooth Red Bean Paste & Mugwort Chunky Red Bean Paste, 2-pack
Base price: 138 yen (149 yen including tax)
Release date: Wednesday, April 8, 2026
(Kanto area release: Thursday, April 9, 2026)
This is an assorted pack that is twice as delicious at once, featuring a set of standard white rice cake with smooth red bean paste and Kashiwa-mochi made with spring-scented mugwort grass rice cake filled with chunky red bean paste.

[Volume-Packed "Cold Noodles" for Early Summer]
Large Portion Bukkake Series
(Top Left: Cold Udon / Top Right: Cold Soba / Bottom Left: Cold Somen / Bottom Right: Cold Chinese Noodles)
Each base price: 298 yen (322 yen including tax)
Release date: Wednesday, April 29, 2026
In line with recent early temperature rises, we are rolling out a cold noodle series that is superb in satisfaction. These are refreshing tastes perfect for days when you feel the early summer weather.

*Listed prices and specifications are as of the time of release.
*Listed products are original products of Lawson Store 100. They are not sold at Lawson or Natural Lawson.
*Listed tax-included prices comply with the reduced tax rate. The standard tax rate (10%) applies when eating in.
*Assortment differs depending on the area and store.
*All images are for illustrative purposes.
*Specifications may differ depending on the area.
*Please search for your nearest Lawson Store 100 here: https://www.e-map.ne.jp/p/lawson/

● Customer inquiries regarding products: 0120-07-3963
Monday to Friday (excluding national holidays) 9:00-17:00