Trekking Media 'Yamatabi' Original Brand 'YAMATABI' to be Sold at Alpen Outdoors Stores
Alpen Co., Ltd. will begin selling the 'YAMATABI' brand, created by the trekking media 'Yamatabi,' at 16 'Alpen Outdoors' experiential stores starting June 1st.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 01:00 (87h 0m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:39 (22h 39m after Collected)
Alpen Co., Ltd., a sports equipment retailer, announced that it will begin carrying the original brand 'YAMATABI,' developed by the popular trekking media 'Yamatabi,' at 16 'Alpen Outdoors' experiential stores starting Monday, June 1st. The 'YAMATABI' brand is built on the concept of 'making travel light with lightness and surprise,' offering versatile gear that can be used seamlessly across mountains, travel, and daily life. The items are designed to provide both immediate surprise in weight and high functionality when worn, making them suitable for everything from serious mountaineering to town use. Key products include the Dyneema 2-way waist pouch (14,990 JPY), the Alpha Direct 90 UL Jacket (18,990 JPY), and the Alpha Direct 90 UL Tights (9,990 JPY), all of which utilize lightweight and quick-drying materials. Sales will take place at 16 locations nationwide, including Alpen TOKYO and Alpen NAGOYA.
FAQ
Is the brand available at all Alpen stores?
No, it is limited to 16 specific 'Alpen Outdoors' and 'Alpen Mountains' locations.