Where runners are born, gather, and grow. The first store of the new running community brand "ALPEN RUN" by Alpen will open on Friday, April 24, in Meiji Metropolitan Park.

Alpen Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President: Atsushi Mizuno), a sports equipment retailer, is transcending the framework of traditional retail by establishing a new brand, "ALPEN RUN," to provide running experiences and community. As the first hub reflecting the brand's philosophy, we will open "ALPEN RUN MEIJI PARK" on Friday, April 24, 2026, within Meiji Metropolitan Park, adjacent to the New National Stadium.

Concept: A hub for creating a life with RUN ALPEN RUN is not merely a store that sells running gear; it provides the experience of running and a community. Three elements work seamlessly together to bring a new kind of running into daily life.

1. RUN COMMUNITY | Connecting Run with friends and share the joy. We are building a community where you can feel the expansion of running culture close to home.

2. RUN HUB (Store) | Gathering Where runners are born, gather, and grow. It is a hub that supports your daily runs, a place where everyone naturally wants to visit.

3. RUN ITEM (Product) | Knowing & Supporting An entity that supports runners and expands connections. Products allow you to take the experiences born at the RUN HUB back into your daily life and help you understand what running means to you.

Three values provided, expanding from Meiji Metropolitan Park

1. EXPERIENCE: We provide an experience where you can discover your own running style through precise foot shape measurement, shoe fitting, and trial run sessions.

2. COMMUNITY: We provide connections born from running through group runs and events with various themes held daily.

3. EXPERTISE: We provide quality in running through performance proposals by expert staff and recovery experiences in collaboration with the adjacent TOTOPA.

By having our staff act as members of the community themselves—running and talking with others—we will expand a comfortable community based in Meiji Metropolitan Park.

A media platform to update Japan's running culture ALPEN RUN's official Instagram (@alpenrun.meijipark) functions as a unique media platform that goes beyond sales promotions to update running culture. Information on products, events, and unreleased content will be unveiled sequentially through this medium.

Official Instagram: https://www.instagram.com/alpenrun.meijipark/

Store Overview Store Name: ALPEN RUN MEIJI PARK Location: Meiji Metropolitan Park Building C, 5-7 Kasumigaokamachi, Shinjuku-ku, Tokyo 160-0013 Access: 9-minute walk from Kokuritsu-Kyogijo Station (Toei Oedo Line), 9-minute walk from Gaiemmae Station (Tokyo Metro Ginza Line) Opening Date: Friday, April 24, 2026