Runners are born, gather, and grow. Alpen launches its new running community brand 'ALPEN RUN', with the first store opening in Meiji Park on Friday, April 24.

Alpen Co., Ltd. (Headquarters: Nagoya, Aichi; President: Atsushi Mizuno), a sports equipment retailer, is going beyond the framework of traditional retail to establish a new brand, 'ALPEN RUN,' which provides running experiences and community. As the first base reflecting the brand's philosophy, 'ALPEN RUN MEIJI PARK' will open on Friday, April 24, 2026, within the Metropolitan Meiji Park, adjacent to the New National Stadium.

Concept: A hub for a life with running ALPEN RUN is not just a store that sells running gear; it provides running experiences and community. Three elements work seamlessly to bring a new kind of running into daily life: 1. RUN COMMUNITY: Connect. Run with friends and share the joy. We are building a community where you can feel the expansion of running culture close to you. 2. RUN HUB: Gather. Where runners are born, gather, and grow. A base that supports your daily runs, a place everyone naturally wants to visit. 3. RUN ITEM: Know & Support. A presence that supports runners and expands connections. Products allow you to take the experiences created at the RUN HUB back into your daily life and learn more about your own running.

Three values provided from Meiji Park: 1. EXPERIENCE: We provide an experience to find your own running through precise foot measurement, shoe fitting, and trial sessions. 2. COMMUNITY: We provide connections born from running through group runs and events held daily with various themes. 3. EXPERTISE: We provide quality in running through performance proposals by expert staff and recovery experiences in collaboration with the adjacent TOTOPA.

Staff themselves will run and talk as members of the community, expanding a comfortable community based in Meiji Park.

A media that updates Japan's running culture The official Instagram (@alpenrun.meijipark) of ALPEN RUN functions as a unique media that updates running culture beyond the scope of sales promotion. Information on products, events, and unannounced content will be released sequentially through this media.

Official Instagram: https://www.instagram.com/alpenrun.meijipark/

Store Overview Store Name: ALPEN RUN MEIJI PARK Location: Meiji Park Building C, 5-7 Kasumigaokamachi, Shinjuku-ku, Tokyo 160-0013 Access: 9-minute walk from Kokuritsu-Kyogijo Station (Toei Oedo Line), 9-minute walk from Gaiemmae Station (Tokyo Metro Ginza Line) Opening Date: Friday, April 24, 2026

About Alpen Co., Ltd. Founded: July 1972 Capital: 15.1 billion yen Performance: Sales 268.6 billion yen, Ordinary profit 10.4 billion yen (Fiscal year ended June 2025) Business Content: Development and sale of various sports, golf, and outdoor equipment; Management of golf courses, ski resorts, and fitness clubs.