Runners are born, gather, and grow. Alpen launches 'ALPEN RUN,' a running community brand, with its first store opening on Friday, April 24, in Meiji Park, Tokyo.

Alpen Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Atsushi Mizuno), a sports goods retailer, is transcending the traditional framework of retail by establishing a new brand, "ALPEN RUN," to provide running experiences and community. As the first base reflecting the brand's philosophy, "ALPEN RUN MEIJI PARK" will open on Friday, April 24, 2026, in Meiji Park, Tokyo, adjacent to the New National Stadium.

Concept: A Hub for Creating a Life with RUN ALPEN RUN is not merely a store selling running gear; it offers running experiences and community. Three elements seamlessly link together to bring new running into daily life.

1. RUN COMMUNITY (Community) | Connect Run with friends and share the joy. We will build a community where you can feel the spread of running culture close at hand.

2. RUN HUB (Store) | Gather Runners are born, gather, and grow. It is a hub that supports daily running, making everyone naturally want to visit.

3. RUN ITEM (Product) | Discover and Support Products support runners and expand connections. Products allow you to take the experiences born at RUN HUB into your daily life and discover what running means to you.

Three Value Propositions Expanding from Meiji Park, Tokyo

1. EXPERIENCE: We provide experiences where you can discover your own running style through precise foot measurements, shoe fittings, and trial runs.

2. COMMUNITY: We offer connections born from running through various themed group runs and events held daily.

3. EXPERTISE: We enhance the quality of running through performance proposals by expert staff and recovery experiences in collaboration with the adjacent TOTOPA.

Staff members themselves will run and converse as part of the community, expanding a comfortable community centered in Meiji Park, Tokyo.

A Medium to Update Japan's Running Culture ALPEN RUN's official Instagram (@alpenrun.meijipark) functions as a unique medium to update running culture, going beyond the scope of sales promotion. Product and event information, as well as unreleased content, will be sequentially unveiled through this medium.

Official Instagram: https://www.instagram.com/alpenrun.meijipark/