Tokushima-based Stoneheart Co., Ltd. Announces Action Plan for 2029 as Tokushima Prefecture SDGs Partner

Stoneheart Co., Ltd., which develops regional revitalization projects (Head office: Amico Building 9F, 1-24 Motomachi, Tokushima City, Tokushima Prefecture; Representative Director: Daiki Yoshida), has announced its "Tokushima SDGs Partner Action," including specific priority goals for 2029, following its registration as a "Tokushima SDGs Partner" by Tokushima Prefecture.

The company has also been appointed as an official curation partner for "CAMPFIRE," one of Japan's largest crowdfunding platforms. Leveraging its expertise in SNS marketing, Stoneheart has strengthened its system to simultaneously solve the two major challenges for local businesses: "fundraising" and "brand recognition."

Tokushima SDGs Partner
Daiki Yoshida, Representative Director, Stoneheart Co., Ltd.

## Background and Philosophy: Breaking Down Regional Barriers with "Digital" and "Ownership Mentality"
Stoneheart Co., Ltd. upholds the philosophy of "creating mechanisms to generate value and work in regional areas." Based on Representative Yoshida's own hands-on experience of taking over a "business without a successor" in Naka-cho, Tokushima Prefecture, the company deeply supports business owners not as external consultants, but as "stakeholders" who bear the traditions of the region. This time, as a Tokushima Prefecture SDGs Partner, Stoneheart has formulated concrete goals across three aspects: economic, social, and environmental. Armed with digital marketing, the company promotes sustainable community development.

Konnyaku manufacturing plant in Naka-cho, Tokushima Prefecture, at the time of business succession.

## Support Achievements: Maximizing Regional Charm through "SNS Operation Outsourcing"
Our company's support focuses on contributing to "actual numbers (customer acquisition and recognition)" rather than merely disseminating information.

- **Achievement: Shikiso, a long-established hot spring facility in Shimane Prefecture**
Through SNS operation outsourcing, we visualized the stories behind the facility. Strategic promotion allowed us to reach previously untouched segments, demonstrating the effectiveness of digital utilization in regional facilities and the potential for recognition from outside the prefecture and wider areas.

Photo spot installation at Shikiso in Izumo City, Shimane Prefecture.
Shikiso, 1369 Gagashira, Hikawa-cho, Izumo City, Shimane Prefecture.

- **Our Own Business: Samurai Konnyaku (Naka-cho, Tokushima Prefecture)**
We personally took over a business on the verge of closure. In addition to rebranding centered on SNS, we established direct interaction points with customers through continuous participation in "Tokushima Marche." We are practicing activities that connect regional traditions to the next generation through both digital and real-world efforts.

Samurai Konnyaku Marche participation.

## Tokushima SDGs Partner Action: Priority Goals for 2029
To revitalize a sustainable regional economy, our company will significantly strengthen the following indicators and report on their progress.

1. **[Economy/Society] Revitalize regional business brands and expand the circle of "co-creation"**
We will significantly expand our SNS marketing support system to accelerate brand recognition, sales creation, and fan engagement for regional businesses.
- Maximize information dissemination: Increase the number of SNS and web posts for regional information by three times the current amount (over 150 posts annually) to visualize the charm of the region.
- Accelerate brand revitalization: Continuously provide support for business succession and rebranding of regional businesses. We will enhance business continuity by implementing digital marketing to address the challenge of successor shortages.
- Build partnerships: Expand collaborations and partnerships with regional businesses and related organizations to more than three entities. Through crowdfunding support via CAMPFIRE, we will create a platform for co-creation that connects "new challenges" for regional businesses with "supporters nationwide."

2. **[Environment] Reduce environmental impact and waste loss through digital technology utilization**
As a digital marketing company, we will balance operational efficiency with environmental protection and promote a regional circular economy.
- Full digital transition of operations: Aim for a paperless rate of over 95% and an online meeting/digital tool utilization rate of over 90%, thereby curbing CO2 emissions and resource consumption associated with travel.
- Minimize food waste loss: In our own food business (konnyaku manufacturing), we will thoroughly implement small-scale, appropriate production. We will reduce the waste loss rate to within 5% through improvements in the manufacturing process.
- Prioritize local procurement: We will strengthen local procurement of raw materials and collaboration with local businesses, aiming to reduce transportation burden and promote the regional economic cycle.

## Comment from Representative Director Daiki Yoshida
"Through the examples of Shikiso and Samurai Konnyaku, I became convinced that 'authentic value' that has not yet been discovered still lies dormant in regional areas. With this SDGs Partner registration and partnership with CAMPFIRE, we can now provide consistent support that spreads awareness through SNS and raises funds for challenges through crowdfunding.
We will deliver smiles and vitality from Tokushima to the entire nation, aiming to achieve our goals for 2029."

Daiki Yoshida, Representative, Stoneheart Co., Ltd.

## About Stoneheart Co., Ltd.
Based in Tokushima Prefecture, we develop diverse regional revitalization projects.
Building on the representative's own experience of business succession, we transform regional stories into value and deliver them to the world.