Breaking Down Regional Barriers with the Power of Regional Revitalization and SNS: Stone Heart, a Venture from Tokushima, Becomes an Official Partner of CAMPFIRE, One of Japan's Largest Crowdfunding Platforms.

Stone Heart Co., Ltd. (Headquarters: Tokushima City, Tokushima Prefecture; Representative Director: Daiki Yoshida), which develops regional revitalization projects, has been appointed as an 'Official Curation Partner' of CAMPFIRE, Inc. (Headquarters: Shibuya-ku, Tokyo), which operates one of Japan's largest crowdfunding platforms. Through this partnership, we will provide hands-on crowdfunding support that leverages our expertise in SNS operation and web marketing to address the two major challenges faced by local businesses: 'fundraising' and 'increasing awareness.' Based in Tokushima, we will maximize the appeal of 'hidden gems' and 'facilities that should be passed on to the next generation,' which are the treasures of regions across the country, and contribute to the revitalization of a sustainable regional economy. Background: Tackling the 'Regional Challenge' of Business Succession with Digital Technology. Many wonderful techniques and specialties in regional areas are on the verge of disappearing due to the lack of successors. Stone Heart has focused on activities to protect and revive regional industries, such as taking over a 'business without a successor' in Naka Town, Tokushima Prefecture, through the Tokushima Prefecture Business Succession and Takeover Support Center. However, to keep a business alive, it is essential not only to protect tradition but also to make 'new capital investments' and 'PR to the younger generation.' By partnering with CAMPFIRE, which has the largest crowdfunding track record in Japan, we have established a mechanism to simultaneously acquire the 'funds' and 'fans' necessary for rebranding and new product development after business succession. Strengths of Stone Heart's 'Regional Revitalization x Hands-on' Support: 1. Project design as a 'party involved' who knows the site of business succession. Our experience in taking over a business in Naka Town, Tokushima, is the foundation of our support. We design projects by deeply empathizing with the loneliness, anxiety, and conflicts of business operators as a 'party involved' who carries the weight of regional tradition, not as an external consultant. We do not view crowdfunding merely as a tool for fundraising, but as a way to shape projects that move the hearts of supporters by building stories that show how the business contributes to the future of the region. 2. Overwhelming transmission power and diffusion strategy through 'Regional Revitalization x SNS Operation Agency.' We maximize the heat of projects by fully utilizing our expertise in 'Regional Revitalization x SNS Operation Agency.' We deploy 'storytelling techniques that turn stories into value,' cultivated through the rebranding of Tokushima's tradition, 'Samurai Konnyaku,' and marketing support for the long-established hot spring facility 'Shikiso' in Shimane Prefecture. We develop strategic promotions that shake the emotions of the target audience and encourage spontaneous sharing. We provide overwhelming diffusion power that turns potential fans into enthusiastic 'co-creation partners (supporters)' by utilizing the characteristics of each SNS such as Instagram, TikTok, and Threads. 3. Contribution to the continuous regional economy and sustainable growth support (SDGs perspective). We do not let crowdfunding end as a 'one-time fundraising' or 'fireworks.' We believe that the real regional revitalization starts after the project ends. With a broad perspective as a 'Tokushima SDGs Partner,' we provide consistent support from EC site construction support after the project, the formation of a continuous fan community through SNS, to CRM (Customer Relationship Management) strategies for acquiring repeaters. We accompany the business until it can run on its own as a 'sustainable profit model' rather than a temporary boom, bringing substantial impact to the revitalization of the regional economy. About Stone Heart: 'Bringing local traditions to the world. Connecting thoughts.' We are a hands-on support company that develops multifaceted regional revitalization projects based in Tokushima Prefecture. Starting from the representative's own experience of taking over a 'business without a successor' in Naka Town, Tokushima, we deeply empathize with business operators as a 'party involved' who carries the weight of regional tradition. We strive to create a sustainable mechanism where the regional economy can run on its own by turning the stories sleeping in the land into value and delivering them to the world.