Released: 'LP Production Company Chaos Map [2026 Edition]' - Thorough Survey of 36 Companies in 6 Categories. How to Choose an LP Production Company Without Failure.

StockSun Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Keisuke Iwano), in collaboration with Search Ranking Pirates, has created and released the 'LP Production Company Chaos Map [2026 Edition],' which categorizes 36 companies with strengths in LP (Landing Page) production into 6 categories.

This chaos map is provided free of charge as a guideline for company representatives considering outsourcing LP production to select the most suitable partner for their needs.

▼ Chaos Map Publication Page

https://stock-sun.com/column/lp-production-company/

[Background] The difficulty of choosing an LP production company is increasing year by year.

According to Dentsu's '2025 Advertising Expenditures in Japan,' domestic internet advertising production costs reached 492.2 billion yen in 2025, with the ratio of internet advertising to total advertising expenditure exceeding half (50.2%) for the first time (Source: 2025 Advertising Expenditures in Japan). As a core creative that determines the success of online advertising, the importance of LPs is higher than ever.

Against the backdrop of this market expansion, the number of LP production companies is rapidly increasing. They range from major agency-affiliated firms to low-cost package types, LPO-specialized firms, and industry-specific firms, with significant differences in support scope, cost, and areas of expertise. Meanwhile, the number of agencies and management companies is also surging, complicating the decision-making criteria, such as 'generalist or specialist,' 'does it include creative production,' and 'does it have a track record in our industry.' As a result, the following types of failures are not uncommon:

- Costs were incurred but did not lead to results.
- The assigned person lacked sufficient knowledge.
- The LP was created, but no improvement proposals were made.

In reality, an LP is not just page creation; it is a marketing measure in itself that designs 'who, what, and how to communicate.' Choosing the wrong production company can lead to wasted advertising and production costs without any improvement in CVR.

Many of these failures occur due to a lack of information or comparison before placing an order. Therefore, it is crucial to determine 'which company suits your company's purpose' before making a request.

▼ Main Challenges Faced by Companies

- Unsure which LP production company to choose.
- Difficult to compare due to diverse areas like 'design-focused,' 'includes ad management,' 'LPO対応,' etc.
- Fee market is opaque, with prices ranging from 100,000 yen to several million yen for the same requirements.
- Unable to assess the capability of the assigned person in advance, leading to quality concerns after contracting.
- No improvement proposals are made after production, and the same response is given regardless of results.

[Features of the Chaos Map]

This chaos map classifies 36 major LP production companies into the following 6 categories:

1. Major Web Production / General Agencies (6 companies)
→ Consider when large-scale brand LP/BtoB site production and integrated support from strategy to production and operation are needed.
Includes general players such as Members, Hakuhodo i-studio, Dentsu Digital, LIG, GIG, and Beji, primarily listed companies or major agency affiliates with annual sales of over 1 billion yen or under a major group umbrella, focusing on DX support. Their strengths lie in stable production systems that do not compromise brand image and integrated web marketing support that goes beyond just LPs.

2. Sales-Driven LP Operation / Ad Integration (6 companies)
→ Consider when you want to commission LP production, ad management, and LPO improvement in one stop, with a commitment to CVR and sales performance indicators.
Includes execution-specialized players such as Digital Athlete, Oriction, Arrival Quality, Ravigot, CyberACE, and BayCross Marketing, who can produce LPs as deliverables through integrated management of listing ads and SNS ads. Their strength is a system committed to CVR results through seamless integration with ad management.

3. Low-Cost / Speed Type / Package SaaS (6 companies)
→ Consider when you want to produce and publish an LP quickly with a budget starting from the 100,000 yen range.
Includes players offering low-cost, short-delivery LP production through package pricing or monthly SaaS, such as Homepage Dekiru-kun, D's, JAJAAAN, Ryuki Design, ElecAlize, and Peraichi. Suitable for companies wanting to 'quickly launch one LP' or 'create multiple patterns for test marketing.'

4. LPO / Improvement Specialization / LP Production SaaS (5 companies)
→ Consider when the primary goal is CVR improvement of existing LPs, A/B testing, and data-driven optimization.
Includes data-driven specialized players such as Postscape, Assion, Basic, Squad, and WACUL, who focus on A/B testing, heatmaps, and LPO tools. Ideal for companies that want to emphasize 'how to continuously improve the LP after it's created' rather than just LP production.

5. Industry-Specific (Pharmaceutical Affairs Law, D2C, Manga, Beauty) (7 companies)
→ Consider when compliance with industry-specific regulations or formats is required, such as for cosmetics, health foods, beauty clinics, manga LPs, or EC.
Includes industry-specialized players such as Adrise, Inclover, Ozlink, K-Art Factory, Shinfield, Ninepeace, and Grill, who are well-versed in the Pharmaceutical Affairs Law, Act against Unjustifiable Premiums and Misleading Representations, and Medical Advertising Guidelines. Their strengths are compliance and industry-specific conversion design know-how.

6. Mid-Sized Independent / Results-Oriented (6 companies)
→ Consider when seeking results-committed support that integrates LP production, ad management, and SEO, without belonging to a listed or major group.
Includes independent players with annual sales in the hundreds of millions to billions of yen range, such as StockSun, Rockbill, Crossbuzz, Nile, Geocode, and HitoNote, who adopt a full-stack director-centric model. Their strengths are a results-committed approach and the ability to implement integrated measures spanning SEO, advertising, and LP production.

[How to Use the Chaos Map]

To avoid failure in choosing an LP production company, use it in the following 3 steps:

STEP 1: Clarify Your Objective
First, organize the goals you want to achieve with the LP, such as 'acquire new customers,' 'increase EC purchase CVR,' or 'increase recruitment applications.' Without a clear objective, you cannot determine which category of company to consult.

STEP 2: Narrow Down by Budget and Scope of Work
Typical market prices are: 100,000 to 300,000 yen range for package/low-cost types, 500,000 to 1.5 million yen for fully custom production, and from 200,000 yen per month for plans including ad management. Clarify the scope your company can handle internally and the scope you want to outsource, then narrow down candidates by referring to the categories.

STEP 3: Consult and Compare Multiple Companies
Once you have identified candidates from the chaos map, contact at least 2-3 companies for comparison. Be sure to check the following three points before signing a contract: 'Confirm compatibility through meetings with the actual production staff,' 'Confirm their track record in LP production for your industry and product,' and 'Confirm the availability and cost of post-production updates and improvement support.'

[Purpose of Creating the Chaos Map]

This chaos map was created to support companies facing the following challenges:

- Want to commission an LP production company but don't know which one to consult.
- Have doubts about the results and quality of their current production company and are considering switching.
- Want to organize the differences in fee market and scope of work.