Publishing the 'SNS Ad Agency Chaos Map [2026 Edition]' - Organizing 32 Agencies Supporting BtoB/BtoC Corporate SNS Ad Operations into 5 Categories

StockSun Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Keisuke Iwano) has co-created and published the 'SNS Advertising Agency Chaos Map [2026 Edition]' with 'Pirates of Search Rankings,' categorizing 32 agencies with strengths in SNS ad operations (including multiple category listings for StockSun) into 5 categories. This chaos map is provided for free as a guideline for corporate representatives considering outsourcing SNS ad operations to select the optimal agency for their company. ▼ Chaos Map Publication Page https://stock-sun.com/column/sns-advertising-agency/

[Background] The Difficulty and Failure Risks of Choosing an SNS Ad Agency Advertising demand on major SNS platforms such as Meta (Facebook), Instagram, X, TikTok, and LINE is expanding rapidly, and according to a Dentsu survey, domestic social and video advertising expenditures in 2025 continue to grow at a double-digit rate year-on-year. While many companies, regardless of BtoB or BtoC, are beginning to utilize SNS ads in earnest, careful partner selection is required because results vary greatly depending on the agency chosen.

▼ Main challenges faced by companies - Not knowing the criteria for deciding which SNS ad agency to request. - Unable to find an agency that matches their company's goals, such as 'BtoB specialized,' 'creative production included,' or 'handling small budgets.' - Unsure of market rates, making it impossible to place orders at appropriate prices. - Unclear support systems and report transparency after operations begin. - Not knowing which agencies can handle emerging formats like TikTok and video ads.

In reality, failure cases in SNS ad operations are endless, such as 'couldn't get expected results,' 'only ad expenses were consumed with zero leads,' and 'the agency's type and the company's challenges didn't match.' Against this background, there was a strong demand for information organization so that orderers could select the optimal agency according to their company's purpose, budget, and business phase.

[Features of the Chaos Map] This chaos map categorizes 32 agencies with strengths in SNS ad operations into the following 5 categories:

1. Comprehensive Strength & Track Record Focus Comprehensive support-type ad agencies capable of handling large-budget operations. For large companies seeking abundant track records and stable support systems. Examples of listed companies: StockSun, Speee, CyberAgent, Hakuhodo DY ONE, SEPTENI, opt, SAKIYOMI, etc.

2. BtoB Specialized Agencies capable of designing KPIs emphasizing meeting rates and lead quality for BtoB companies. Excels in strategy design considering reach to decision-makers and long consideration periods.