Cheering for the National Team as Work? Company Establishes a Day to Support Japan's Team During Work Hours. Office Viewing Planned in Fukuoka on 6/26

Steamship Inc. has established the 'Japan National Team Support Culture' to cheer for Japan's national team competing on the world stage. Among its approximately 400 employees across 26 locations nationwide, those who wish can now make cheering part of their work. The first implementation will coincide with the kickoff at 8:00 a.m. on Friday, June 26.

## Purpose and Background

Steamship values creating an environment where each employee can work energetically and authentically. The company aims to let all employees enjoy major global sporting events together and send encouragement to athletes representing Japan. This culture was born from the desire to turn such moments into opportunities for team building and learning.

## Statement from CEO Takumi Fujiyama

At Steamship, our mission is 'Changing the future from local communities,' aiming for a society where regional areas are actively chosen.

About 90% of Japan consists of regional areas, many of which face challenges such as youth population decline and shrinking traditional events. To address these issues, we have worked locally, focusing on human resource development and regional revitalization. With around 400 colleagues across 26 locations nationwide, we believe that empowering young talent to shape the future of their regions will ultimately uplift the entire nation. Despite different forms, we see a shared spirit between our efforts to tackle regional challenges and the Japanese national team representing the country on the global stage. That is why we want to support them wholeheartedly as a company.

Japan's national team matches offer many lessons applicable to work. How does a team recover when things aren't going well? What words does the coach use to motivate the team? And how crucial is the support from bench players, not just those on the pitch? In companies too, there are star performers who take the lead and others who support them behind the scenes. The national team games will surely teach us that both roles are essential.

By learning from team coordination and behavior, and applying these insights to our work, we can gain valuable assets. We hope this cheering time becomes an opportunity to work together more smoothly in the future.

## Overview of the New Culture

- Name: Japan National Team Support Culture
- Target: Employees who wish to participate
- Content: Cheering for Japan's national team during work hours (only for company-designated matches)
- Implemented with proper arrangements to avoid disruptions to regular operations
- Participation is voluntary
- First implementation: Friday, June 26, 2026, from 8:00 a.m.

## Employee Feedback

- Being allowed to cheer has made me more positive about work. I'm happy we can all enjoy the same moment together.
- After cheering wholeheartedly, I feel more motivated to work hard afterward.

## Steamship's Unique Culture

The 'Japan National Team Support Culture' is one of the core values at Steamship. We promote original philosophies regarding work styles, community engagement, and learning. This initiative stems from the same values as 'Turn Learning into Growth' and 'Share Experiences and Emotions.'

## Core Values

- Divide one day into three parts
- Family first, work second
- Be a member of the community
- It's okay to fail
- Third Family Spirit
- Share experiences and emotions
- 'Passion' and 'Sincerity'
- Turn learning into growth
- Asset management culture

▼ Details here

https://steamship.co.jp/philosophy/

Going forward, Steamship will continue creating vibrant work environments rooted in local communities.

## Media Inquiry

Media coverage of the office viewing event in Fukuoka on 6/26 is welcome.

- Venue: Kasugahara Porto
- Address: 4-20-2 Kasugaharakita-machi, Kasuga City, Fukuoka Prefecture, Shambore Kasugahara 101
- Nearest Station: Kasugahara Station, 4-minute walk
- Parking: None

- 7:45 a.m.: Media registration begins
- 8:00 a.m.: Match starts

Filming of the viewing atmosphere is allowed until halftime. Interviews with employees can be conducted until the match ends. Please feel free to contact us.

Steamship Inc., Public Relations Contact: Kosaka

- Phone: 050-8880-6655
- Email: captain@steamship.co.jp

We welcome both day-of and pre-event interviews.

## About Steamship Inc.

Steamship's primary business is supporting municipalities with hometown tax donation programs. We handle comprehensive services including planning, development, and management of return gifts, launching and operating websites, technical support for local businesses (e.g., AI utilization workshops), and call center operations.

One of our key features is our locally embedded approach. By establishing bases in local areas and deeply rooting ourselves, we aim to enhance 'regional brand value' and 'create fans of towns.' We have opened offices in numerous municipalities following project commissions. Collaborating with local governments and businesses, we continue supporting efforts to make regional futures brighter.

- Mission: Changing the future from local communities.
- Vision: Create a society where regional areas are actively chosen.
- Company Name: Steamship Inc.
- Representative: CEO Takumi Fujiyama
- Head Office: 961-1 Orifusese, Higashisonogi District, Hasami Town, Nagasaki Prefecture 859-3701, 2F
- Established: April 13, 2017
- Capital: 100 million yen
- Employees: 411
- Business: Locally embedded hometown tax support, regional revitalization (café operations, education)
- Website: https://steamship.co.jp/