Steady Japan Expands Product Offerings on Rental Service "Rentio" with New Care Products Recommended by Judo Therapists and Physical Therapists, Enhancing "Try, Confirm, and Choose" Experience
Steady Japan is expanding its "Rentio" rental service lineup from May 2026 to include professional-recommended care products like the "3D Air Stretch Seat." This move aims to lower the psychological barrier for expensive care products by offering a "try before you buy" option, particularly catering to seniors' rehabilitation and health maintenance needs.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 22:00
- 🔍 Collected: May 1, 2026 at 13:31
- 🤖 AI Analyzed: May 1, 2026 at 13:54 (22 min after Collected)
Steady Japan expands its product offerings on the home appliance rental service "Rentio" from May 2026, newly adding the "3D Air Stretch Seat" and "3D Air Foot Release Pro," care products endorsed by judo therapists and physical therapists for professional-grade care. This marks the second phase, following the eight existing aerobic items such as "fitness bikes," "twist steppers," and "vibration machines." The expansion aims to cater to the rehabilitation and health maintenance needs of the elderly, broadening the entry point for a new STEADY experience: "try, confirm, and choose."
Since the brand launched in 2018, Steady Japan Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yuki Mori), which boasts top-class e-commerce sales performance in Japan by offering home fitness/stretch products designed with consideration for Japanese body types, mindsets, living environments, and lifestyles, based on customer feedback gathered through SNS and customer support for existing products, will expand its STEADY product lineup on the home appliance rental service "Rentio" from May 2026.
The starting point for this initiative was the daily customer feedback received by customer support. The sentiment, "I'm interested, but hesitant to buy immediately," and "I want to confirm the actual usability before choosing," was particularly prominent for care products. Self-care products are known to be a category with particularly high trial needs because the degree of suitability to an individual's physical sensation greatly influences purchase satisfaction. While the domestic self-healthcare market reached 7.119 trillion yen in 2024, with the fatigue recovery and care equipment category projected for further growth towards 2030, market research points to "ease of trial" as one of the factors driving demand for self-care products (*). STEADY's goal of an "experience-driven, convincing purchase path" is considered a particularly important initiative at this juncture, where market expansion and cautious consumer purchasing behavior are proceeding simultaneously.
Furthermore, data analysis of Rentio users revealed a new segment of users: the elderly, who use products for rehabilitation and health maintenance. This also prompted the current lineup expansion. For health maintenance and rehabilitation purposes, where long-term continuation is prerequisite, the psychological barrier to immediately purchasing expensive products is particularly high. The two newly added products are equipped with professional-grade care quality recommended by judo therapists and physical therapists, and were selected based on their high affinity with such uses. Going forward, the company will continue to expand its lineup and work to cultivate brand understanding based on experience for both fitness and care.
【SLOW BUT STEADY】— For both self-care and fitness, even small, daily continuation is the shortest path to healthy habits. A system that allows one to actually confirm whether a product suits their body before making a selection is a realistic first step towards continuing care habits for a long time. Through this initiative, we will provide an opportunity to experience products first to everyone who feels like trying them.
■ Initiative Overview
New Additions (from May 2026)
- 3D Air Stretch Seat: https://www.rentio.jp/products/st155
- 3D Air Foot Release Pro: https://www.rentio.jp/products/st161
Existing Lineup (from February 2026):
- Fitness Bike
- Mini Fitness Bike
- Twist Stepper
- Vibration Machine, etc. Total 8 types
Pricing:
- Monthly plan: From 1,200 JPY/month
- One-time plan: 5,680 JPY/14 nights 15 days
*Option to purchase after rental is also available.
■ About Rentio
A home appliance subscription/rental service that allows you to try over 7,500 types of cameras and home appliances without buying them. If you like it after trying, you can purchase it as is. Over 150,000 users monthly, with a user rating of ★4.7. You can try a wide range of items, such as cameras you want to use for a short period, formal wear, seasonal appliances, and the latest kitchen and cleaning appliances you want to try before purchasing.
Operating company: Rentio Inc. Official website: https://www.rentio.jp/
(*) From Fuji Keizai "Latest Trend Data of Self-Healthcare Market 2024/2025" (announced October 2024 and December 2025)
About Steady Japan Inc. / Home Fitness Brand "STEADY"
With a vision to "realize a society where people can live healthy and true to themselves," the company develops the home fitness brand "STEADY" and the wellness brand "RELANESS." What they value most is product and service development utilizing unique Japanese hospitality.
Since the brand launched in 2018, Steady Japan Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yuki Mori), which boasts top-class e-commerce sales performance in Japan by offering home fitness/stretch products designed with consideration for Japanese body types, mindsets, living environments, and lifestyles, based on customer feedback gathered through SNS and customer support for existing products, will expand its STEADY product lineup on the home appliance rental service "Rentio" from May 2026.
The starting point for this initiative was the daily customer feedback received by customer support. The sentiment, "I'm interested, but hesitant to buy immediately," and "I want to confirm the actual usability before choosing," was particularly prominent for care products. Self-care products are known to be a category with particularly high trial needs because the degree of suitability to an individual's physical sensation greatly influences purchase satisfaction. While the domestic self-healthcare market reached 7.119 trillion yen in 2024, with the fatigue recovery and care equipment category projected for further growth towards 2030, market research points to "ease of trial" as one of the factors driving demand for self-care products (*). STEADY's goal of an "experience-driven, convincing purchase path" is considered a particularly important initiative at this juncture, where market expansion and cautious consumer purchasing behavior are proceeding simultaneously.
Furthermore, data analysis of Rentio users revealed a new segment of users: the elderly, who use products for rehabilitation and health maintenance. This also prompted the current lineup expansion. For health maintenance and rehabilitation purposes, where long-term continuation is prerequisite, the psychological barrier to immediately purchasing expensive products is particularly high. The two newly added products are equipped with professional-grade care quality recommended by judo therapists and physical therapists, and were selected based on their high affinity with such uses. Going forward, the company will continue to expand its lineup and work to cultivate brand understanding based on experience for both fitness and care.
【SLOW BUT STEADY】— For both self-care and fitness, even small, daily continuation is the shortest path to healthy habits. A system that allows one to actually confirm whether a product suits their body before making a selection is a realistic first step towards continuing care habits for a long time. Through this initiative, we will provide an opportunity to experience products first to everyone who feels like trying them.
■ Initiative Overview
New Additions (from May 2026)
- 3D Air Stretch Seat: https://www.rentio.jp/products/st155
- 3D Air Foot Release Pro: https://www.rentio.jp/products/st161
Existing Lineup (from February 2026):
- Fitness Bike
- Mini Fitness Bike
- Twist Stepper
- Vibration Machine, etc. Total 8 types
Pricing:
- Monthly plan: From 1,200 JPY/month
- One-time plan: 5,680 JPY/14 nights 15 days
*Option to purchase after rental is also available.
■ About Rentio
A home appliance subscription/rental service that allows you to try over 7,500 types of cameras and home appliances without buying them. If you like it after trying, you can purchase it as is. Over 150,000 users monthly, with a user rating of ★4.7. You can try a wide range of items, such as cameras you want to use for a short period, formal wear, seasonal appliances, and the latest kitchen and cleaning appliances you want to try before purchasing.
Operating company: Rentio Inc. Official website: https://www.rentio.jp/
(*) From Fuji Keizai "Latest Trend Data of Self-Healthcare Market 2024/2025" (announced October 2024 and December 2025)
About Steady Japan Inc. / Home Fitness Brand "STEADY"
With a vision to "realize a society where people can live healthy and true to themselves," the company develops the home fitness brand "STEADY" and the wellness brand "RELANESS." What they value most is product and service development utilizing unique Japanese hospitality.