PIERRE HARDY to release 'ALPHA' capsule collection on June 1st, redefining the brand's iconic sneakers

PIERRE HARDY is reviving the 'ALPHA' sneaker, a foundational piece of the brand launched in the 2000s, for the 2026 Summer Collection. With Parisian attitude, dynamic silhouettes, and color piping running across the upper like a signature, this collection is presented not just as an homage to the archives or mere decoration, but as a testament to timeless design. Modern wardrobes demand ease, lightness, and a cool essence, qualities PIERRE HARDY has consistently pursued. Comfort, movement, and the lightness of streetwear—the true difference lies in sophistication, and 'ALPHA' embodies exactly that through material quality, structural precision, and unwavering proportions. For this update, the designer created a dialogue between nylon and leather. The modernity of lightweight, functional nylon meets the noble presence of leather, resulting in a sneaker that fits the era without losing its foundation. The silhouette is defined by 'piping.' The graphic lines running across the upper are both structural and signature—not just decoration, but a drawing of lines. 'ALPHA' is an object standing at the intersection of art, design, and fashion. It is an 'arty sneaker' that transforms the wearer into the protagonist of a moving painting. This capsule collection guides an icon to a new generation without losing its vision or energy, telling the spirit of the PIERRE HARDY maison. The 'ALPHA' capsule collection, launching in the 2026 Summer Collection, will include unisex sneakers and bags.