ADERERROR Appoints Actor Byeon Woo-seok as its First Official Ambassador
Global fashion brand ADERERROR has chosen actor Byeon Woo-seok as its first-ever official ambassador. A new art project 'Poetic Project' linked with his upcoming drama will be launched.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 23:42
- 🔍 Collected: April 3, 2026 at 18:04
- 🤖 AI Analyzed: April 21, 2026 at 02:58 (416h 53m after Collected)
The global fashion creative brand ADERERROR has released the 'Poetic Project,' welcoming actor Byeon Woo-seok as the brand's first-ever ambassador. This project signals the brand's new creative journey, with Byeon Woo-seok serving as the first persona.
The 'Poetic Project' is a project that presents an artistic message extending the artist's unique worldview through epic creatives. Going beyond the framework of brand campaigns, ADERERROR will reinterpret not only the visual splendor of fashion but also the authenticity and individuality of the artist through the brand's unique visual language, presenting a new dimension of artistic content called the 'Poetic Universe'.
Chosen as the first protagonist of the 'Poetic Project' and ADERERROR's first official ambassador, Byeon Woo-seok is a persona who embodies the multi-layered value of 'youth' that ADERERROR has constantly explored, while deeply resonating with the essence of 'Post Minimal' advocated by the brand.
In the released content, Byeon Woo-seok wears ADERERROR's silhouettes and crafted details, radiating an overwhelming presence as an icon symbolizing the era.
'Being able to take the first step together with Mr. Byeon Woo-seok, who has built a long-standing relationship with the brand, makes the Poetic Project even more meaningful. This project is a creative practice attempting to form an artistic horizon by projecting Mr. Byeon Woo-seok's narrative through ADERERROR's aesthetic perspective. In the Poetic Universe depicted alongside Mr. Byeon Woo-seok, we hope to create a new indicator that encompasses culture and the zeitgeist beyond fashion.' - ADERERROR
Byeon Woo-seok, appointed as ADERERROR's first ambassador, is starring in the upcoming highly anticipated drama 'The 21st Century Grand Prince's Wife'. The 'Poetic Project', which unfolds in conjunction with the drama's broadcast, plans to sequentially release diverse artistic content reflecting the brand's aesthetics, starting with the main film and visuals for the 26SS main collection 'EUREKA MOMENT'.
Project Special Movie:
Youtube shorts
The 'Poetic Project' is a project that presents an artistic message extending the artist's unique worldview through epic creatives. Going beyond the framework of brand campaigns, ADERERROR will reinterpret not only the visual splendor of fashion but also the authenticity and individuality of the artist through the brand's unique visual language, presenting a new dimension of artistic content called the 'Poetic Universe'.
Chosen as the first protagonist of the 'Poetic Project' and ADERERROR's first official ambassador, Byeon Woo-seok is a persona who embodies the multi-layered value of 'youth' that ADERERROR has constantly explored, while deeply resonating with the essence of 'Post Minimal' advocated by the brand.
In the released content, Byeon Woo-seok wears ADERERROR's silhouettes and crafted details, radiating an overwhelming presence as an icon symbolizing the era.
'Being able to take the first step together with Mr. Byeon Woo-seok, who has built a long-standing relationship with the brand, makes the Poetic Project even more meaningful. This project is a creative practice attempting to form an artistic horizon by projecting Mr. Byeon Woo-seok's narrative through ADERERROR's aesthetic perspective. In the Poetic Universe depicted alongside Mr. Byeon Woo-seok, we hope to create a new indicator that encompasses culture and the zeitgeist beyond fashion.' - ADERERROR
Byeon Woo-seok, appointed as ADERERROR's first ambassador, is starring in the upcoming highly anticipated drama 'The 21st Century Grand Prince's Wife'. The 'Poetic Project', which unfolds in conjunction with the drama's broadcast, plans to sequentially release diverse artistic content reflecting the brand's aesthetics, starting with the main film and visuals for the 26SS main collection 'EUREKA MOMENT'.
Project Special Movie:
Youtube shorts