[80% Fruit Content] 'Shinshu Fruit Jam Benihoppe' Overflowing with Ripe Strawberries to be Released Sequentially from April 25. A Limited Premium Jam Embodying St. Cousair's Origin.
St. Cousair will sequentially release 'Shinshu Fruit Jam Benihoppe,' a new product abundantly using seasonal Nagano Prefecture-grown 'Benihoppe' strawberries, as the 4th installment of its 'Shinshu Fruit Jam' series. This limited premium jam, boasting 80% fruit content, embodies the company's origin of handmade craftsmanship.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 21:00
- 🔍 Collected: April 24, 2026 at 12:31
- 🤖 AI Analyzed: April 25, 2026 at 01:35 (13h 3m after Collected)
St. Cousair Co., Ltd. (Headquarters: Iizuna Town, Nagano Prefecture / Representative Director and President: Ryota Kuze) will launch a new product as the 4th installment of its 'Shinshu Fruit Jam' series, luxuriously using 'Benihoppe' strawberries from Nagano Prefecture, which are now in season.
This series is a special line produced with handmade methods in a product development lab, not a factory, pursuing the authentic taste of the ingredients. Sales will begin sequentially from Saturday, April 25, 2026, with a limited quantity of 428 bottles in total, at St. Cousair Winery Main Store and Monzen Store.
*All three types released so far – 'Plum,' 'Peach,' and 'Maypole & Kosaka' – have sold out.
Bringing the Farm Landscape Directly to Your Table
St. Cousair's origin lies in the apple jam served to guests at a pension in Shinshu Madarao Highlands. 'Shinshu Fruit Jam' began by returning to that origin, aiming to bring smiles to everyone with the authentic taste of the ingredients.
For the development of this product, in early March 2026, the development team visited a strawberry farmer in Nagano Prefecture. Standing before the bright red strawberries ripening in the greenhouse, they learned from the grower about the delicate taste and condition of seasonal strawberries, and the passion of the producers put into each and every berry.
An overflowing table of smiles, surrounded by customers at the founder's pension. Cherishing that scene, we deliver the 'taste of origin' to everyone with heartfelt care, together with the producers' passion.
What is Shinshu Fruit Jam?
Luxury of 80% Fruit Content, Exceeding JAS Standard of 45%
The feature of this product is its luxurious 80% fruit content. Generally, the standard set by JAS is 45% or more, but this product uses about 1.7 times that volume of strawberries.
The ingredients are only 'Nagano Prefecture-grown strawberries,' 'sugar,' and 'lemon juice.' Without using any thickeners (pectin), each fruit is cut into large pieces and simmered, resulting in a jam that spreads a sweet, happy aroma every time you scoop it, allowing you to 'savor the seasonal bounty.'
A vividly crimson jam with a chunky fruit texture
Handmade Jam Finished One by One
In mid-April, this product was manufactured at the product development lab annexed to the office in Shinano Town, Nagano Prefecture. A total of 11 staff members, including the development manager, gathered for this occasion.
Before manufacturing began, the development manager said, 'The feelings you put into making it come through in the taste. Let's process it with a lovely heart, just like these strawberries,' and it started in a harmonious atmosphere. All 110kg of 'Benihoppe' strawberries, directly from the farm, were washed by hand, and the stems were carefully removed one by one. The manufacturing process proceeded with meticulous handiwork under thorough quality control, including selecting unripe parts that would impair the taste.
Carefully removing stems by hand, one by one
Commitment to Nagano Prefecture-grown 'Benihoppe' and Exquisite Simmering Time
The strawberries used are Nagano Prefecture-grown 'Benihoppe,' which have a good balance of sweetness and acidity and are suitable for processing. Ripe strawberries from April, which have a firm taste, were used.
The manufacturing site's refreshing aroma when cutting strawberries transformed into a rich, sweet aroma as simmering progressed. To preserve the chunky texture of the fruit and bring out a vivid crimson color, the simmering process focused on identifying the optimal state and adjusting the time.
Carefully processing each berry
Judging the simmering time, putting heart into each finished jar of jam
Developer Moé Oyamada
Comment from Developer Moé Oyamada
――What are the characteristics of the strawberries used?
We use a variety of strawberry called 'Benihoppe.' Benihoppe has a deep red color in both its skin and flesh, and when made into jam, it also turns into a vivid and deep red color. It has a good balance of sweetness and acidity, and its firm flesh allows you to enjoy the chunky texture of the fruit.
――What were the key points you focused on in creating the taste?
We focused on simple ingredients to bring out the deliciousness of the raw materials. The jam has a satisfying taste where the aroma of strawberries gently spreads, and both sweetness and acidity are firmly felt.
Developer's Recommended Ways to Enjoy
Enjoy the Fruity Sensation of Strawberries with Toast
It is especially recommended to pair it with soft, fresh toast. You can feel the fresh fruity sensation of strawberries even more strongly. If you spread it with cream cheese to your liking, it will add richness and become a luxurious taste.
Mix with Yogurt for a Colorful Breakfast
Since it's a smooth jam, it goes perfectly with yogurt. It adds color to your busy morning moments.
Also Great for Desserts or as an Accent in Dishes
Enjoy it like a fruit sauce by pouring it over cold vanilla ice cream, or actually, it's also recommended to mix it into meat dish sauces as a secret ingredient. You can enjoy it with various arrangements.
■Product Overview
Product Name
Shinshu Fruit
This series is a special line produced with handmade methods in a product development lab, not a factory, pursuing the authentic taste of the ingredients. Sales will begin sequentially from Saturday, April 25, 2026, with a limited quantity of 428 bottles in total, at St. Cousair Winery Main Store and Monzen Store.
*All three types released so far – 'Plum,' 'Peach,' and 'Maypole & Kosaka' – have sold out.
Bringing the Farm Landscape Directly to Your Table
St. Cousair's origin lies in the apple jam served to guests at a pension in Shinshu Madarao Highlands. 'Shinshu Fruit Jam' began by returning to that origin, aiming to bring smiles to everyone with the authentic taste of the ingredients.
For the development of this product, in early March 2026, the development team visited a strawberry farmer in Nagano Prefecture. Standing before the bright red strawberries ripening in the greenhouse, they learned from the grower about the delicate taste and condition of seasonal strawberries, and the passion of the producers put into each and every berry.
An overflowing table of smiles, surrounded by customers at the founder's pension. Cherishing that scene, we deliver the 'taste of origin' to everyone with heartfelt care, together with the producers' passion.
What is Shinshu Fruit Jam?
Luxury of 80% Fruit Content, Exceeding JAS Standard of 45%
The feature of this product is its luxurious 80% fruit content. Generally, the standard set by JAS is 45% or more, but this product uses about 1.7 times that volume of strawberries.
The ingredients are only 'Nagano Prefecture-grown strawberries,' 'sugar,' and 'lemon juice.' Without using any thickeners (pectin), each fruit is cut into large pieces and simmered, resulting in a jam that spreads a sweet, happy aroma every time you scoop it, allowing you to 'savor the seasonal bounty.'
A vividly crimson jam with a chunky fruit texture
Handmade Jam Finished One by One
In mid-April, this product was manufactured at the product development lab annexed to the office in Shinano Town, Nagano Prefecture. A total of 11 staff members, including the development manager, gathered for this occasion.
Before manufacturing began, the development manager said, 'The feelings you put into making it come through in the taste. Let's process it with a lovely heart, just like these strawberries,' and it started in a harmonious atmosphere. All 110kg of 'Benihoppe' strawberries, directly from the farm, were washed by hand, and the stems were carefully removed one by one. The manufacturing process proceeded with meticulous handiwork under thorough quality control, including selecting unripe parts that would impair the taste.
Carefully removing stems by hand, one by one
Commitment to Nagano Prefecture-grown 'Benihoppe' and Exquisite Simmering Time
The strawberries used are Nagano Prefecture-grown 'Benihoppe,' which have a good balance of sweetness and acidity and are suitable for processing. Ripe strawberries from April, which have a firm taste, were used.
The manufacturing site's refreshing aroma when cutting strawberries transformed into a rich, sweet aroma as simmering progressed. To preserve the chunky texture of the fruit and bring out a vivid crimson color, the simmering process focused on identifying the optimal state and adjusting the time.
Carefully processing each berry
Judging the simmering time, putting heart into each finished jar of jam
Developer Moé Oyamada
Comment from Developer Moé Oyamada
――What are the characteristics of the strawberries used?
We use a variety of strawberry called 'Benihoppe.' Benihoppe has a deep red color in both its skin and flesh, and when made into jam, it also turns into a vivid and deep red color. It has a good balance of sweetness and acidity, and its firm flesh allows you to enjoy the chunky texture of the fruit.
――What were the key points you focused on in creating the taste?
We focused on simple ingredients to bring out the deliciousness of the raw materials. The jam has a satisfying taste where the aroma of strawberries gently spreads, and both sweetness and acidity are firmly felt.
Developer's Recommended Ways to Enjoy
Enjoy the Fruity Sensation of Strawberries with Toast
It is especially recommended to pair it with soft, fresh toast. You can feel the fresh fruity sensation of strawberries even more strongly. If you spread it with cream cheese to your liking, it will add richness and become a luxurious taste.
Mix with Yogurt for a Colorful Breakfast
Since it's a smooth jam, it goes perfectly with yogurt. It adds color to your busy morning moments.
Also Great for Desserts or as an Accent in Dishes
Enjoy it like a fruit sauce by pouring it over cold vanilla ice cream, or actually, it's also recommended to mix it into meat dish sauces as a secret ingredient. You can enjoy it with various arrangements.
■Product Overview
Product Name
Shinshu Fruit