What changes with the Stayway and Hirogin Lease partnership?

Clients can now access end-to-end support from subsidy information to application and leasing finance.

Who can use the 'Subsidy Cloud'?

Financial institutions, corporations, professionals, and local governments involved in subsidies.

Can companies outside Hiroshima receive support?

Currently focused on Hiroshima, but nationwide expansion is planned.

What is Stayway's key strength?

Data-driven subsidy support combining CPA expertise with technology.

What is the social impact of this partnership?

It promotes equipment investment for decarbonization and productivity, boosting regional economies.

Stayway Partners with Hirogin Lease to Launch Integrated Support for Subsidy Utilization and Equipment Investment, Centered on Businesses in Hiroshima Prefecture

Published Jun 15, 2026 11:30 PM ・ Updated Jun 15, 2026 11:48 PM ・ 14 min read ・ Source: PR TIMES

Stayway has partnered with Hirogin Lease to provide comprehensive support for businesses in Hiroshima Prefecture, combining Stayway's 'Subsidy Cloud' platform with Hirogin Lease's financing solutions to streamline subsidy applications and equipment investment.

Stayway Co., Ltd. (Headquarters: Chuo-ku, Osaka City, Osaka Prefecture; CEO: Jun Sato; hereinafter 'Stayway'), operator of the 'Subsidy Cloud' platform, has entered into a business partnership with Hirogin Lease Co., Ltd. (Headquarters: Naka-ku, Hiroshima City, Hiroshima Prefecture; President & CEO: Hiroki Sato; hereinafter 'Hirogin Lease'). Through this partnership, Stayway will provide its 'Subsidy Cloud' platform to Hirogin Lease, enabling integrated financial solutions combining subsidies and leasing to further support regional business growth.

Background of the Partnership

Currently, many companies are under pressure to transition toward a decarbonized society, leading to increased interest in equipment investments supported by subsidy programs such as the Ministry of Economy, Trade and Industry’s 'Energy-Saving and Non-Fossil Transition Subsidy' and the Ministry of the Environment’s 'SHIFT Program' and 'ESG Lease Promotion Project'.

Hirogin Lease has been actively supporting equipment investments, including decarbonization technologies, through its leasing services, aiming to address environmental and social challenges faced by local communities and clients. Meanwhile, Stayway has a proven track record of supporting equipment investments for companies in Hiroshima Prefecture and beyond, through its participation in 'Hiroshima Unicorn 10,' a startup support initiative led by Hiroshima Prefecture.

To ensure timely and accurate delivery of optimal subsidy programs to clients, Stayway and Hirogin Lease have now formed this strategic partnership. By combining Stayway’s up-to-date 'Subsidy Cloud' data and expert knowledge with Hirogin Lease’s equipment investment support, the partnership will establish a one-stop service covering subsidy information management, optimal program selection, and equipment financing.

Overview of the Partnership

Hirogin Lease will utilize the 'Subsidy Cloud' platform to proactively recommend suitable subsidy programs tailored to client needs. For clients interested in applying, Stayway will provide expert application support through its team of certified public accountants and administrative scriveners.

Comments from Both Companies on Future Outlook

Hirogin Lease, Solution Promotion Department: Mr. Toshihiro Kitabata (left in photo), Ms. Suzuka Nishisho (right in photo)

'Through this partnership with Stayway, we will integrate our respective expertise to offer flexible support aligned with clients’ business plans and investment timing. We believe this will reduce the burden of application procedures and improve success rates. Going forward, we will continue to respond flexibly to evolving market conditions and diverse equipment investment needs, contributing to the sustainable growth of regional enterprises.'

Jun Sato, Representative Director, Stayway

'We are deeply honored to have formed this partnership with Hirogin Lease, a company actively supporting equipment investments through subsidy utilization. While the importance of equipment investments for decarbonization and productivity improvements is growing, the complexity of subsidy applications and financing often hinders investment decisions. This partnership enables integrated support for subsidies and equipment investment, providing seamless assistance from financial planning to execution, thereby more reliably supporting corporate growth investments. Moving forward, we aim to support the sustainable growth of businesses primarily in Hiroshima Prefecture, expand this support model nationwide, and contribute to creating an environment where more companies can continue to innovate and grow.'

About the 'Subsidy Cloud' Series

'Subsidy Cloud' is a digital transformation (DX) service for subsidy applications, designed for financial institutions, corporations, and professional service providers. It collects and centralizes complex subsidy information scattered across national and local government bodies, aiming to build a platform that enables all small and medium-sized enterprises (SMEs) to access fair growth opportunities through subsidies. The platform offers tailored information delivery, data-driven visualization, analysis, and efficiency improvements using technology.

For detailed features and pricing plans, please contact us.

Subsidy Cloud Website: https://www.hojyokincloud.jp/

About Stayway Co., Ltd.

Stayway is a professional services firm composed of certified public accountants with backgrounds at Deloitte, possessing strong expertise in technology. The team, primarily experienced in M&A advisory, financial due diligence, valuation, and IPO support at major firms, delivers high-quality services.

Additionally, Stayway is advancing 'Subsidy Tech,' leveraging technology to improve efficiency in the complex field of subsidies and grants, in collaboration with regional financial institutions and corporations nationwide. At FIN/SUM 2025, Stayway was selected as a FinTech startup by Japan’s Financial Services Agency and the Nikkei newspaper (https://stayway.co.jp/news/1367/).

Company Name: Stayway Co., Ltd.

Representative: Jun Sato, Representative Director, Certified Public Accountant / Certified Support Institution

Established: July 7, 2017

URL: https://stayway.co.jp/

Offices:

Osaka Headquarters: 8F, Osaka Tiger Building, 4-3-4 Bingo-machi, Chuo-ku, Osaka City, Osaka Prefecture

Tokyo Headquarters: 3F, Sumitomo Fudosan Tamachi Building, 3-12-7 Shibaura, Minato-ku, Tokyo, Room 2, Growth Tamachi

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Other Offices: Sapporo, Sendai, Niigata, Shizuoka, Nagoya, Kobe, Okayama, Fukuoka

Business Activities:

① Subsidy DX Business

② BPass (BPO × SaaS) Business

③ Consulting Business

Key Services:

① Subsidy and Grant Support Tools: 'Subsidy Cloud' Series

https://www.hojyokincloud.jp/

Subsidy Cloud for Bank [For Financial Institutions]

https://www.hojyokincloud.jp/bank/

Subsidy Cloud for Pro [For Professionals, Chambers of Commerce]

https://www.hojyokincloud.jp/pro/

Subsidy Cloud for Sales [For Corporate Sales Teams]

https://www.hojyokincloud.jp/sales/

Subsidy Cloud for ESG [For Companies Utilizing ESG-Related Subsidies]

https://www.hojyokincloud.jp/esg/

Subsidy Cloud for Startup [For Venture Capital Firms]

https://www.hojyokincloud.jp/forstartup/

Subsidy Cloud for SMEs [For Companies Applying Themselves]

https://www.hojyokincloud.jp/smes/

Subsidy Cloud for Government [For Municipalities]

https://stayway.co.jp/contact/

※ 'Subsidy Cloud' is a registered trademark of our company (Trademark Registration No. 6488996)

② Expert-Reviewed Subsidy and Grant Media: 'Subsidy Cloud Mag.'

https://biz.stayway.jp/hojyokin/

③ Early Monetization of Subsidy Receivables: 'Mae-Hojyokun'

https://www.hojyokincloud.jp/mae-hojyo/

FACT BOX

Source: PR TIMES
Category: Partnership
Organizations: Deloitte

Stayway Partners with Hirogin Lease to Launch Integrated Support for Subsidy Utilization and Equipment Investment, Centered on Businesses in Hiroshima Prefecture

⚡ Key Points