BRING Mercari Store Wins Grand Prize for the Second Consecutive Year at Japan's Largest E-Commerce Awards 'Mercari Shops Awards 2025' in the Fashion Category

STAYGOLD Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Junji Kashiwamura), a company operating in the brand resale business, is pleased to announce that its shop has received the 'Fashion Category Grand Prize' at 'Mercari Shops Awards 2025,' Japan's largest e-commerce recognition event, honoring shops that have achieved outstanding performance and high user support.

■ About Mercari Shops Awards 2025

'Mercari Shops Awards 2025' is a prestigious award recognizing shops on 'Mercari Shops,' a business platform within Mercari—the largest domestic platform with over 23 million monthly users. The award honors shops that have demonstrated exceptional annual performance and earned significant customer support and high ratings among the many business-operated stores.

■ About the Award

The 'Fashion (Apparel)' category is the top-tier segment with the largest transaction volume on 'Mercari Shops.' The key reason BRING won the Grand Prize for the second consecutive year lies in the substantial net increase in sales volume, driven not only by apparel but also by high-value products such as 'bags' and 'jewelry.' This success stems from the company's strength in unique data analysis, which has consistently enabled the creation of an optimal lineup of 'branded secondhand apparel' highly aligned with the user demographics of the Mercari Shops platform.

Additionally, BRING has achieved steady growth in new followers and accumulated a high volume of reviews and positive ratings—levels that surpass those of competitors. Beyond fleeting trends, the combination of fresh inventory from a proprietary supply chain and sincere customer service guided by human intuition has fostered strong customer engagement, leading to an overwhelmingly high repeat purchase rate.

■ Message from Yuusuke Fujiwara, E-Commerce Operations Department, STAYGOLD Co., Ltd.

We are deeply honored to receive the Grand Prize in the 'Fashion Category' for the second consecutive year.

Our shop has continuously focused on offering new products daily and providing meticulous customer service to ensure customer satisfaction. As a result, we have grown into a shop with over 50,000 followers and more than 30,000 cumulative reviews on Mercari, earning strong support from many customers.

The fact that our extensive product lineup and service quality were even more highly evaluated than last year, resulting in back-to-back Grand Prizes, reaffirms our strengths and the value of our services, giving us great confidence.

Moving forward, we will continue to expand and promote our offerings to deliver the ultimate fashion resale experience that makes customers say, 'I want to shop at BRING again!'

Our next goal is to win the 'Overall Grand Prize' at 'Mercari Shops,' and we will continue to grow stronger as a unified team!

■ About the Award-Winning Shop 'BRING'

'BRING' is a brand resale shop that combines market analysis based on vast transaction data with the human intuition required to assess product value. From the latest trends to rare archival pieces, BRING captures evolving market needs through data to build optimal product lineups. Highly skilled staff treat each carefully selected item with sincerity and expertise. This dual commitment to 'reliable product curation' and 'genuine customer service' is the source of BRING’s unmatched speed and overwhelming sense of trust—qualities competitors cannot easily replicate. We prioritize being a shop 'chosen for the people'—not just a place for buying and selling—through honest dialogue. Through passionate communication, we continuously pursue a rich resale experience that makes customers want to return.

View BRING on Mercari

■ Company Vision

STAYGOLD Co., Ltd. champions 'NEXT REUSE CULTURE,' aiming not only to contribute to the circular economy but also to become a presence that offers new choices in people’s lifestyles and values.

As a 'trusted reuse partner,' we pursue swift service, hospitality that exceeds expectations, and always fresh, exciting product lineups. To make reuse a more accessible and enjoyable choice, we will continue to deliver encounters with valuable 'next wear' and 'next piece'—far beyond mere 'used goods.'

■ Company Overview: STAYGOLD Co., Ltd.

Company Name: STAYGOLD Co., Ltd.

Representative: President & CEO Junji Kashiwamura

Headquarters: 3rd & 4th Floors, West Tower, Sumitomo Real Estate Ohsaki Twin Building, 2-22-9 Higashi-Gotanda, Shinagawa-ku, Tokyo

Phone Number: 03-6427-1153

URL: https://www.staygold-sg.com/

Founded: April 14, 2014

Employees: 686 (as of April 2026)

Capital: 90 million JPY

Business: Resale buying, wholesale, and retail operations

■ Own Service Websites

▶ BRING｜https://kaitorisatei.info/

▶ BrandRevalue｜https://brandrevalue.com/

▶ Own EC Site WASTE_NOT by BRING｜https://wastenot-official.com/

■ Own Media

▶ BRING WARDROBE NEWS

A comprehensive media site delivered by staff from 'BRING,' a specialist store for apparel and silver accessories

URL: https://kaitorisatei.info/bwn/

▶ Revalue News Media

A comprehensive media site delivered by staff from 'BrandRevalue,' a specialist store for watches, jewelry, and bags

URL: https://brandrevalue.com/rnm/

＜Inquiries＞

Public Relations Department, STAYGOLD Co., Ltd.

Main Phone: 03-6427-1153 / FAX: 03-3406-7558

PR Direct Line: 070-8823-4881

E-Mail: press@staygold-sg.com