[3 Consecutive Years of Special Awards] Brand Reuse Service 'BRING' Receives 'High-Value Product Promotion Award' at the 'Yahoo! Auctions Best Store Awards 2025'

STAYGOLD Inc. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Atsushi Kashimura), which operates a brand reuse business, is pleased to announce that its brand reuse service, 'BRING,' has received the 'High-Value Product Promotion Award'—a special award—at the 'Yahoo! Auctions Best Store Awards 2025' hosted by LY Corporation. (*Announced March 5, 2026) This marks the third consecutive year that the company has received a special award at this event. In the ever-changing secondary distribution market, our consistent pursuit of 'intrinsic value' and 'authenticity' has been recognized through our proven track record in the distribution of high-value-added goods, leading to this award. ■ What is the High-Value Product Promotion Award? This award is presented to stores that, among the tens of thousands of stores listed on Yahoo! Auctions, actively promote high-value items with increasing demand and contribute to the 'value enhancement' of the auction platform. It recognizes stores that consistently supply high-end goods—which are in particularly high demand in the reuse market—while maintaining a high standard for the 'safe and secure transaction environment' essential for high-priced trades. ■ Background and Factors for the Award Following last year's 'Coupon Award,' we have received the 'High-Value Product Promotion Award' this year at the 'Yahoo! Auctions Best Store Awards.' Being selected for a special award for two consecutive years is a testament to our multifaceted contributions, not only in sales performance but also in the revitalization and value enhancement of the platform. The primary factor behind this award is the 'unwavering trust' we have built with our customers. As our business centers on high-value items, such as Chrome Hearts, we have maintained a rigorous commitment to professional appraisal and honest information disclosure. This trust—the belief that 'you can trade with peace of mind at BRING'—directly facilitates the proper circulation of high-value-added goods and contributes to the construction of a circular economy that connects products to the next generation. Furthermore, our strategic expansion of rare items, for which global demand is rising, and the maximization of our listings have served as a major driving force in contributing to the overall value of the auctions. Our continued pursuit of 'guaranteed quality' and 'fair market pricing' in secondary distribution is a direct contribution to the SDGs' goal of 'Responsible Consumption and Production,' playing a vital role in reducing waste and preserving valuable items for posterity. We recognize that building a business model that fulfills these social responsibilities has resulted in high transaction volumes and customer satisfaction, ultimately leading to this award. ■ Future Outlook Taking this award as a milestone, we will further accelerate our 'OMO (Online Merges with Offline) strategy,' which transcends the boundaries between online (EC) and offline (physical stores). Symbolized by the 'BRING Yurakucho Marui Store' opened on February 27, we combine face-to-face professional service and high hospitality with the overwhelming online distribution power and reliability proven by this award. By highly integrating these two axes, we will build a next-generation platform where customers around the world can enjoy the 'true value of brand goods' with peace of mind, anytime and anywhere. Our goal goes beyond simple buying and selling of used goods. Promoting the proper circulation of high-value-added goods is, in itself, the 'inheritance of culture' that connects superior creativity and craftsmanship to the next generation. Through continued transparency in transactions and the further improvement of our authentication technology, we will establish sustainable consumption and production patterns as advocated by the SDGs, creating a society where reuse is not a special choice, but a 'natural standard' in people's lifestyles. By circulating the thoughts and values embedded in items from both online and offline perspectives, STAYGOLD will continue to take on challenges as a 'leader in the circular economy' that contributes to our customers, partner companies, and the global environment. ■ About the Award-Winning Shop 'BRING' 'BRING' is a brand reuse shop that combines 'precise market analysis' based on vast amounts of data with the sincere responses of 'people' who possess high-level expertise. The combination of optimal product development that captures the latest trends through data and the earnest communication of our passionate staff creates an overwhelming sense of speed and security. Beyond being a mere place for buying and selling, we continue to provide a rich reuse experience that makes customers think, 'I want to use this shop again,' as a store 'chosen for its people.' ■ Corporate Philosophy Under the banner of 'NEXT REUSE CULTURE,' STAYGOLD Inc. aims to be more than just a part of the circular economy; we want to be an entity that presents new choices for people's lifestyles and values themselves. As a 'trusted reuse partner,' we pursue speedy responses, hospitality that exceeds expectations, and a lineup that is always fresh and exciting. To make reuse a more accessible and enjoyable choice, we will continue to deliver not just 'used goods,' but valuable 'next items' for you to encounter. ■ STAYGOLD Inc. Company Overview Company Name: STAYGOLD Inc. Representative: Atsushi Kashimura, President and Representative Director Headquarters: Sumitomo Fudosan Osaki Twin Building West Wing 3F/4F, 2-22-9 Higashi-Gotanda, Shinagawa-ku, Tokyo Phone Number: 03-6427-1153 URL: https://www.staygold-sg.com/ Established: April 14, 2014 Number of Employees: 500 (as of April 2025) Capital: 90 million yen Business Description: Reuse purchasing, wholesale, and retail business ■ Company Service Sites ▶ BRING | https://kaitorisatei.info/ ▶︎ Brand Revalue | https://brandrevalue.com/ ▶︎ Official EC Site WASTE_NOT by BRING | https://wastenot-official.com/ ■ Company Media ▶︎ BRING WARDROBE NEWS A comprehensive media site delivered by the staff of 'BRING,' a specialty store for buying and selling apparel, silver accessories, etc. URL: https://kaitorisatei.info/bwn/ ▶︎ Revalue News Media A comprehensive media site delivered by the staff of 'Brand Revalue,' a specialty store for buying watches, jewelry, bags, etc. URL: https://brandrevalue.com/rnm/ STAYGOLD Inc. Public Relations TEL: 070-8823-4881 / FAX: 03-3406-7558 E-Mail: press@staygold-sg.com