[3 Consecutive Years Special Award] Brand Reuse 'BRING' Wins 'High-Value Item Promotion Award' at 'Yahoo! Auctions Best Store Awards 2025'

STAYGOLD Inc. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Junji Kashiwamura), which operates the brand reuse business, is pleased to announce that its brand reuse service 'BRING' has received the special award 'High-Value Item Promotion Award' at the 'Yahoo! Auctions Best Store Awards 2025' hosted by LINE Yahoo Corporation. (※Announced March 5, 2026).

This is the third consecutive year of this remarkable achievement in receiving a special award at this event. In the ever-changing secondary market, our consistent pursuit of 'intrinsic value' and 'authenticity assurance' has been recognized, leading to this award for our solid track record in promoting high-value merchandise.

■ What is the High-Value Item Promotion Award?

This award is presented to stores among tens of thousands on Yahoo! Auctions that actively promote high-value items with increasing demand, thereby contributing to the 'enhancement of auction value.' Stores are selected for their stable supply of high-end merchandise, which is in high demand in the reuse market, and for achieving a high standard of 'secure and safe transaction environment,' which is essential for high-value transactions.

■ Background and Factors for the Award

Following last year's 'Coupon Award,' we have received the 'High-Value Item Promotion Award' this year at the 'Yahoo! Auctions Best Store Awards.' Being selected for a special award for two consecutive years signifies our ongoing multifaceted contribution not only in sales performance but also in revitalizing and enhancing the value of the platform.

The biggest factor behind this award is the 'unwavering trust' we have built with our customers. With transactions primarily involving high-value items, led by Chrome Hearts, we have consistently implemented professional appraisals and transparent information disclosure. This trust, that 'transactions with BRING are secure,' directly promotes the appropriate circulation of high-value merchandise and connects to the establishment of a circular economy that passes products from one generation to the next.

Furthermore, our strategic expansion and maximization of listings for rare items, which are globally in high demand, have significantly contributed to the overall value enhancement of the auction. Our continuous pursuit of 'quality assurance' and 'fair price circulation' in the secondary market is a direct contribution to the SDGs' 'Responsible Consumption and Production,' playing a crucial role in reducing waste and preserving valuable items for future generations. We believe that the development of a business model that fulfills these social responsibilities has ultimately led to numerous successful transactions, high customer satisfaction, and this award.

■ Future Outlook

Taking this award as a milestone, we will further accelerate our 'OMO (Online Merges with Offline) strategy,' transcending the boundaries between online (EC) and offline (physical stores). This includes the professional customer service and high hospitality offered in person, exemplified by the 'BRING Yurakucho Marui Store' opened on February 27th. Combined with the overwhelming circulation power and reliability online, as proven by this award, we will build a next-generation platform where customers worldwide can confidently enjoy the 'true value of branded goods' anytime, anywhere.

Our goal is to move beyond simply buying and selling used items.